Apresentação de Sandre Massé da empresa Talend no Evento SugarCRM Road Show Lisbon 2009. O evento foi organizado pela DRI(www.dri.pt) no dia 19 de Maio no Fórum Tecnológico de Lisboa, um espaço situado numa zona central de Lisboa. Este evento contou com a presença de cerca de 270 participantes e teve como principal objectivo a discussão de toda a temática envolvente do CRM (Customer Relationship Management), com especial foco na solução SugarCRM.

1. Corporate & Solutions Overview
Sandra Massé - Channel Manager EMEA
smasse@talend.com
Phone # : +33 666 018 238

2. Agenda
 Introduction and Overview
 Market and Drivers
 Solution Overview
 Talend’s Products & Services
 Customers and Partners
© 2008 Talend – All Rights Reserved Slide 2

3. Corporate Overview
 Leading provider of open source data integration software
 Making data integration solutions available to organizations of all
sizes and for all integration needs
 Venture-backed
 Worldwide operations and users
© 2008 Talend – All Rights Reserved Slide 3

4. Business Highlights
 A high adoption rate
 900,000 core product downloads
 4 million lifetime downloads
 20% register as users
 30% get automatic product upgrades
1 download of 50 new customers
Talend Open Studio per month
per minute
© 2008 Talend – All Rights Reserved Slide 4

5. Data Integration Market Status
 Situation
 Data volumes in exponential growth
 Diversity, heterogeneity and poor quality of data sources
(internal and external)
 Upgrades by successive additions of layers
 Constraints
 Regulatory (Sarbanes-Oxley, Basel II, HIPAA, etc.)
 Operational (just-in-time)
 Consequences
 Integrate data more quickly
 Higher expectations regarding the quality of data
 Single overview of data to better control it
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6. Company History
 First open source pure play in the data integration field
 Founded in 2005 after 3 years of R&D
Products
Talend Open
Talend On
Studio v1.0
Demand / SaaS
Talend Open Data
Studio Beta 1 Quality
Talend Integration
Suite
2005 2006 2007 2008 2009
3.3 million
Launched US
lifetime
operations with
Operations
Closed first round of downloads
office in
financing from AGF Los Altos, CA
Private Equity and Closed Closed third round of
Galileo Partners second round financing:
of financing Balderton Capital,
AGF Private Equity
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7. Talend Positioning
Talend's
Data Quality
Solutions
Data profiling
and cleansing
Loading of
decision support
systems Data replication and
synchronization
Analytics
(ETL)
Application
upgrade
Data migration
and capture
Operational
Integration
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8. Data Integration Defined
Synchronize and
check integrity Sales
of your applications data
External
Data Files
ERP/CRM
Migrate legacy
Finance Production Budgeting applications
Accounting
Extract, Transform
and Load Data
eCommerce
Datamart
eExchange
EDWH
Exchange / share
data with customers
Datamart Replicate subset of data
into subject matter DM or suppliers
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9. Solution
 Easy to download, evaluate, use, and maintain
 Low initial cost of ownership
 Scalable, flexible pricing and technology
 Powerful functionality and superior performance
 Accelerated development of new functionality through user
community
 Robust open source data integration solution built on the latest
technologies
 + than 400 components & connectors available for free
© 2008 Talend – All Rights Reserved Slide 9

10. Key Technical Differentiators
 Code generator
 Fully transparent executed code
 No interpretation overhead at run time
 Leverage existing hardware
 Deploy integration jobs on as many servers as needed (grid)
 Use of standards (Eclipse, Java, Perl, SQL)
 Leverage existing skill set
 Low training costs
 Easily extensible
 Embed existing Perl or Java routines
 Create your own components – or leverage the Community’s latest
additions
 Centralized metadata and monitoring
 All dependencies, jobs, documentation stored and versioned centrally
 Global monitoring
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11. Migration of Data to SugarCRM
 Migrate data from:
 Legacy CRM
 Reference data
 Files
 Emails
 Etc.
Legacy
CRM
Reference
Data
External
Data Files
Emails
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12. Extraction of SugarCRM Data (ETL)
 Load SugarCRM Data to:
 Data Warehouse
 Data Marts
 OLAP Applications / Cubes
OLAP
ERP/CRM
 Along with all the other data
Finance
Data Mart
Production
External
Data Files
Data
Warehouse Data Mart
© 2008 Talend – All Rights Reserved Slide 12
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13. Synchronization of SugarCRM Data
 Synchronize data between SugarCRM and other systems
 Real-time or batch
 Operational data (e.g. orders, inventory…)
 Reference/Master data (e.g. products prices, territories…)
ERP
Inventory
Database
© 2008 Talend – All Rights Reserved Slide 13
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14. Talend’s Integration Solutions
 Fully integrated with SugarCRM
 Connects to 400 different sources and targets
 Covers all systems SugarCRM may need to interact with
 Supports all data integration needs
 Migration
 ETL for Business Intelligence
 Synchronization
 Supports all latencies, volumes
 Advanced transformations and mappings
 Built-in data quality
© 2008 Talend – All Rights Reserved Slide 14

15. Talend's Products
Data Integration Data Quality
Talend Integration Suite Talend Data Quality
Enterprise
Enterprise Edition
• Advanced Studio
• Teamwork • Teamwork
Subscription
• Enterprise Deployment • Enterprise Deployment
• Production Monitoring • Production Monitoring
Talend Data Quality
Open Source
Personal Edition
• Data Profiler Advanced
• Data Cleanser
Talend Open Studio Talend
Single User
Open Profiler
• Business Modeler
GPL
• Job Designer • Data Profiler
• Metadata Manager • Metadata Manager
© 2008 Talend – All Rights Reserved Slide 15

16. Talend Integration Suite
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17. Talend Open Studio
Industry’s first open source data integration software
comprises 3 major applications:
 Business Modeler
 Job Designer
 Metadata Manager
© 2008 Talend – All Rights Reserved Slide 17

18. Talend Integration Suite
Subscription service extends Talend Open Studio
 Modules
 Advanced Studio
 Shared Repository
 Automated Deployment & Load Balancing
 Activity Monitoring Dashboard
 Key benefits
 Increase deployment productivity
 Facilitate collaboration and promote best practices
 Manage enterprise-scale deployments
 Centralize monitoring of integration processes
© 2008 Talend – All Rights Reserved Slide 18

19. Professional Services and Support
 Training
 2 course levels: Foundation and Advanced
 A comprehensive knowledge of Talend’s solutions maximizes
implementation efficiency
 Support
 Included in the subscription offer
 Ensures a stable version maintained by Talend’s R&D team
 Gold in the subscription and possibility of a Platinum upgrade
 Expertise
 A team of data integration experts dedicated to Talend’s
customers and partners
© 2008 Talend – All Rights Reserved Slide 19

20. Selected Talend Customers
Finance
& Insurance
Services
Manufacturing
& Retail
Public Sector
& Education
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21. Talend's Partners Ecosystem
Technology
Community Third party
Use Talend’s technologies
solutions, contribute used with
to the Forum, beta Talend’s solutions
test new versions,
submit features
requests or code
OEM
Embed
Talend’s
Alliances solutions
Systems
of vendors and industry
representatives Integrators
Deploy Talend’s
solutions for their
customers, provide
services, training,
etc.
© 2008 Talend – All Rights Reserved Slide 21

22. Partnerships (Examples)
OEM Technology Systems Integrators
Powered by Talend
Alliances
© 2008 Talend – All Rights Reserved Slide 22

23. Community Website
www.TalendForge.org
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24. Thank You
www.talend.com