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Bringing Wikipedia to Work
Open Collaboration within Corporations




Dirk Riehle
Open Source Research
SAP Research, SAP Labs, LLC

Wikimania 2008
Open Collaboration Summary


The three principles of open collaboration
 Egalitarian: everyone can contribute
 Meritocratic: contributions are valued based on quality
 Self-organizing: collaborators develop their own processes


Open collaboration drives wikis, open source, etc.
 Open collaboration motivates and empowers collaborators
 Open collaboration utilizes resources you never knew you had
 Open collaboration can lead to superior results


Wikipedia is based on these open collaboration principles


How to bring open collaboration (and its benefits) to work?
For More Research into Wikis See WikiSym




                    September 2008, Porto, Portugal

                    http://www.wikisym.org/ws2008
PART I: Somehow, Everything Turned Open




PART I
Open innovation…

Open space…

Open source…

Open collaboration…
Traditional “Closed” Innovation


                                    Technology
                                   Breakthrough




     IPO or            Increased R&D         New Products        Key Engineers Exit
   Acquisition           Investment          and Features         to Form Startup




                                 Increased Sales
                                    and Profits




                                  Increased R&D
      RIP
                                    Investment



             From: Henry Chesbrough, Open Innovation, HBS Press, 2003
The Open Innovation Life-Cycle


                             Technology
                            Breakthrough




     IPO or      Increased R&D         New Products   Key Engineers Exit
   Acquisition     Investment          and Features    to Form Startup




                           Increased Sales
                              and Profits




                          New Markets and
      RIP
                          Business Models
Principles of Closed vs. Open Innovation



        Closed Innovation                                        Open Innovation
The smart people in our field work for us               Not all the smart people work for us; we need to
                                                        work with outside people
                                                        External R&D can create significant value
To profit from R&D, we must discover it, develop it,
and ship it
If we discover it ourselves, we will get it to market   We don’t have to originate the research to profit
first                                                   from it
The company that gets an innovation to market first     Building a better business model is better than
will win                                                getting to market first
If we create the most and best ideas of the industry,   If we make the best use of internal and external
we will win                                             ideas, we will win
We should control our IP so that our competitors        We should profit from other’s use of our IP and we
don’t profit from us                                    should buy others’ IP if it advances our business
                                                        model
Principles of Open Space


A meeting technology
 Invented about 20 years ago by Harrison Owen
 Surprisingly effective, thrives in complex situations
 Acknowledges and explicitly works with self-organization

Based on four principles and one law
 Whoever comes is the right people
 Whatever happens is the only thing that could have
 Whenever it starts is the right time
 When it’s over it’s over
 The law of two feet

Only two failure modes
 No passion of people
 Attempted process control
Community Open Source


No single corporate entity owns the source code
 Sometimes non-profit regulates affairs based on broad consensus

Interactions, copyright, patents are regulated by license
 Usually copyright remains with programmer/company

Rank and position are determined by peer evaluation
 But beware of initial conditions, commercial interests, status greed


Commercial open source follows related principles




From: Dirk Riehle, The Economic Motivation of Open Source:
Stakeholder Perspectives, IEEE Computer, April 2007
Benefits of Community Open Source


For the software development process
 Fast and free feedback loops by engaged users
 Broad skill set of interested developers


For the businesses behind the people
 Faster, leaner, easier marketing
 Sharing of development cost, free contributions


Much of this because of the law of the two feet
Principles of Open Source


Community open source process…
 Recognizes smart people are spread around


Community open source businesses…
 Recognize significant value can come from outside work
 Recognize competition is with business models, not technology
 Recognize to win you need to combine the internal with external


Community open source…
 Also leads open innovation in important aspects
Open Source Forges and Collective Intelligence
Bringing Open Source In-House


Hewlett-Packard’s “progressive open source”
 Inner source (within firewall)
 Controlled source (in DMZ with partner access)
 Open source (on the “open” Internet)


Progressive open source to address the following problems:
 Left hand does not know what right hand is doing
 Large firms get frequently reorganized, lose institutional memory


Does open source provide the same benefits in-house as outside?




From: Dinkelacker et al, Progressive Open Source, ICSE ’02, IEEE Press
SAP’s Internal Software Forge
Principles of Open Collaboration


Egalitarian: whoever shows up is the right people
 On the Internet: whoever cares
 Within a corporation: whoever cares

Meritocratic: contributions are evaluated based on their merits
 Status and seniority do not grant extra rights
 Egalitarian and meritocratic view of peers

Self-organizing: follows its own processes
 Meta-contributions (processes) are contributions too
 Contributors ensure context fit but allow for idiosyncratic variation


Has found a straightforward expression in wikis
PART II:
Open Collaboration within Corporations




PART II
Wikis and open collaboration

Wikis and software projects

Seeding and gardening a wiki

More wiki best practices
Wikis


What’s a wiki?
 The simplest collaboration tool that could possibly work
 (Paraphrasing the inventor, Ward Cunningham, 1995)
 Most well-known example: Wikipedia




                                           2
           1                                                3
Public and Corporate Uses of Wikis


                         Public Internet              Institutional                Single-Person

                                                      In-house portals
Content Management and   University dept portals
Portals                  Event portals                Blackboard systems
                         News portals, blogs          Simple filing system
                                                      Meeting org and notes



Collaboration            Event organization           Educational uses
                         Non-profit sites             Lightweight WfM
                         Collaborative authoring      Lightweight DS


Knowledge Management     FAQ, self-help               FAQ, self-help               Personal Information
                         Ref. lists, bibliographies   Ref. lists, bibliographies   Mgmt (PIM)
                                                      Glossaries, handbooks
                         General encyclopedias
                         Domain-specific KM           Organizational memory
                                                      Community of practice
                                                      Software dev processes




Communities              Campaign sites               Cross-functional shared
                         Newspapers                   interest
                         Wasting time…


Application Platform     Integrator for mash-ups      Small custom apps
                                                      Tool integration protocol
Proof Points for the Importance of Wikis


                                      Socially and culturally
                                           Wikipedia
                                           Domain-specific wikis

                                      Commercially
                                           Software products
                                           Analyst coverage




                                                            Japan
Design Principles of Wiki



              Open
                                                    Unified
        Incremental
                                                    Precise
            Organic
                                                   Tolerant
          Mundane
                                                Observable
          Universal
                                                Convergent
              Overt
    From: Ward Cunningham, Design Principles of Wiki, WikiSym 2006 Keynote
Wikis and Open Collaboration


Egalitarian: Everyone is invited (within a given
context)


Meritocratic: Contributions are evaluated
based on their merits


Self-organizing: Wiki communities develop
their own processes




For more details, please see:
Dirk Riehle, How and Why Wikipedia
Works: An Interview With Angela
Beesley, Elisabeth Bauer, and Kizu
Naoko, WikiSym 2006, ACM Press
Wikis in Software Companies


For internal collaboration
 Hardly a tech company without an internal wiki these days
 Standalone or integrated with other tools, for example, a forge
 Chordiant uses wikis for project management and collaboration
 IBM used a wiki to develop its IP manifesto, base of its new IP policy

To engage with the ecosystem
 Wikis are becoming a tool of open collaboration with the ecosystem
 Like internal collaboration, well integrated with ecosystem processes
 F5: DevCentral for technical users community for shared development
 SAP’s SDN wikis for knowledge sharing in SAP’s ecosystem

Addition to email, spreadsheets, file sharing, and instant messaging




Partly taken from: BusinessWeek.com, No Rest for the Wiki, March 2007
Wikis in Software Projects


Uses in software projects
 Requirements definition
 Product and project management
 Project and system documentation
 Project reporting (by hand as well as automated)
 Describing and running functional tests (FIT)

Dominant use is for KM (from RTFM to RTFW)
 How the source code is laid out
 The meaning of some core abstractions
 How to set up your local build environment
 Where to find the reports
 And so on…
Seeding a Wiki


Have dedicated evangelist and seeder for wiki

Release only with content; don’t release empty wiki

Choose a wiki engine with a beginner’s option

Have well-working RSS feeds and reader culture

Offer templates for common tasks and common wiki pages

Reduce friction through help pages, provide training

Direct requests for information to wiki where applicable

Integrate wiki with your standard business processes

Add wiki collaboration to performance management
Gardening a Wiki


Be bold! (In editing and refactoring, from Wikipedia)

Develop and use clear conventions and categories

For contentious contents, use a talk page rather than a phone

Depending on the content, sign your contributions

Develop process along with regular contents
More Wiki Best Practices


Allow for multiple wiki instances

Scope of a wiki should be topic-oriented, not task-oriented

Organize by products/components rather than projects

Err on the side of larger but few wikis to avoid balkanization

Don’t forget but be light on access restrictions

Have senior management buy-in and participation

Create credibility by bringing in outside experts

Look to and learn from Wikipedia for working processes
Wikis and Open Collaboration Revisited


Egalitarian: Everyone is invited (within a given context)
 Be light on access restrictions
 Don’t erect artificial boundaries
 Encourage participation

Meritocratic: Contributions are evaluated based on their merits
 Don’t sign contributions where unnecessary
 Don’t use status and seniority as arguments
 Have senior management accept critique like everyone else

Self-organizing: Wiki communities develop their own processes
 Be bold in editing and refactoring (don’t be afraid of change)
 Watch for and codify emerging (business) processes
Conclusions


We are experiencing a major shift in the IT industry

Open collaboration provides new principles of engagement

Open source and wikis are great tools for such engagement

Companies can benefit internally from open collaboration
References


Internet
 Wikipedia: http://www.wikipedia.org
 SDN wikis: https://www.sdn.sap.com/irj/sdn/wiki
 BusinessWeek.com, No Rest for the Wiki, March 2007


References
 Henry Chesbrough, Open Innovation, HBS Press, 2003
 Dirk Riehle, The Economic Motivation […], IEEE Computer, April 2007
 Dinkelacker et al., Progressive Open Source, in ICSE ’02, IEEE Press
 Ward Cunningham, Design Principles of Wiki, WikiSym 2006 Keynote
 Dirk Riehle, How and Why Wikipedia Works, WikiSym 2006, ACM Press

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Open Collaboration

  • 1. Bringing Wikipedia to Work Open Collaboration within Corporations Dirk Riehle Open Source Research SAP Research, SAP Labs, LLC Wikimania 2008
  • 2. Open Collaboration Summary The three principles of open collaboration Egalitarian: everyone can contribute Meritocratic: contributions are valued based on quality Self-organizing: collaborators develop their own processes Open collaboration drives wikis, open source, etc. Open collaboration motivates and empowers collaborators Open collaboration utilizes resources you never knew you had Open collaboration can lead to superior results Wikipedia is based on these open collaboration principles How to bring open collaboration (and its benefits) to work?
  • 3. For More Research into Wikis See WikiSym September 2008, Porto, Portugal http://www.wikisym.org/ws2008
  • 4. PART I: Somehow, Everything Turned Open PART I Open innovation… Open space… Open source… Open collaboration…
  • 5. Traditional “Closed” Innovation Technology Breakthrough IPO or Increased R&D New Products Key Engineers Exit Acquisition Investment and Features to Form Startup Increased Sales and Profits Increased R&D RIP Investment From: Henry Chesbrough, Open Innovation, HBS Press, 2003
  • 6. The Open Innovation Life-Cycle Technology Breakthrough IPO or Increased R&D New Products Key Engineers Exit Acquisition Investment and Features to Form Startup Increased Sales and Profits New Markets and RIP Business Models
  • 7. Principles of Closed vs. Open Innovation Closed Innovation Open Innovation The smart people in our field work for us Not all the smart people work for us; we need to work with outside people External R&D can create significant value To profit from R&D, we must discover it, develop it, and ship it If we discover it ourselves, we will get it to market We don’t have to originate the research to profit first from it The company that gets an innovation to market first Building a better business model is better than will win getting to market first If we create the most and best ideas of the industry, If we make the best use of internal and external we will win ideas, we will win We should control our IP so that our competitors We should profit from other’s use of our IP and we don’t profit from us should buy others’ IP if it advances our business model
  • 8. Principles of Open Space A meeting technology Invented about 20 years ago by Harrison Owen Surprisingly effective, thrives in complex situations Acknowledges and explicitly works with self-organization Based on four principles and one law Whoever comes is the right people Whatever happens is the only thing that could have Whenever it starts is the right time When it’s over it’s over The law of two feet Only two failure modes No passion of people Attempted process control
  • 9. Community Open Source No single corporate entity owns the source code Sometimes non-profit regulates affairs based on broad consensus Interactions, copyright, patents are regulated by license Usually copyright remains with programmer/company Rank and position are determined by peer evaluation But beware of initial conditions, commercial interests, status greed Commercial open source follows related principles From: Dirk Riehle, The Economic Motivation of Open Source: Stakeholder Perspectives, IEEE Computer, April 2007
  • 10. Benefits of Community Open Source For the software development process Fast and free feedback loops by engaged users Broad skill set of interested developers For the businesses behind the people Faster, leaner, easier marketing Sharing of development cost, free contributions Much of this because of the law of the two feet
  • 11. Principles of Open Source Community open source process… Recognizes smart people are spread around Community open source businesses… Recognize significant value can come from outside work Recognize competition is with business models, not technology Recognize to win you need to combine the internal with external Community open source… Also leads open innovation in important aspects
  • 12. Open Source Forges and Collective Intelligence
  • 13. Bringing Open Source In-House Hewlett-Packard’s “progressive open source” Inner source (within firewall) Controlled source (in DMZ with partner access) Open source (on the “open” Internet) Progressive open source to address the following problems: Left hand does not know what right hand is doing Large firms get frequently reorganized, lose institutional memory Does open source provide the same benefits in-house as outside? From: Dinkelacker et al, Progressive Open Source, ICSE ’02, IEEE Press
  • 15. Principles of Open Collaboration Egalitarian: whoever shows up is the right people On the Internet: whoever cares Within a corporation: whoever cares Meritocratic: contributions are evaluated based on their merits Status and seniority do not grant extra rights Egalitarian and meritocratic view of peers Self-organizing: follows its own processes Meta-contributions (processes) are contributions too Contributors ensure context fit but allow for idiosyncratic variation Has found a straightforward expression in wikis
  • 16. PART II: Open Collaboration within Corporations PART II Wikis and open collaboration Wikis and software projects Seeding and gardening a wiki More wiki best practices
  • 17. Wikis What’s a wiki? The simplest collaboration tool that could possibly work (Paraphrasing the inventor, Ward Cunningham, 1995) Most well-known example: Wikipedia 2 1 3
  • 18. Public and Corporate Uses of Wikis Public Internet Institutional Single-Person In-house portals Content Management and University dept portals Portals Event portals Blackboard systems News portals, blogs Simple filing system Meeting org and notes Collaboration Event organization Educational uses Non-profit sites Lightweight WfM Collaborative authoring Lightweight DS Knowledge Management FAQ, self-help FAQ, self-help Personal Information Ref. lists, bibliographies Ref. lists, bibliographies Mgmt (PIM) Glossaries, handbooks General encyclopedias Domain-specific KM Organizational memory Community of practice Software dev processes Communities Campaign sites Cross-functional shared Newspapers interest Wasting time… Application Platform Integrator for mash-ups Small custom apps Tool integration protocol
  • 19. Proof Points for the Importance of Wikis Socially and culturally Wikipedia Domain-specific wikis Commercially Software products Analyst coverage Japan
  • 20. Design Principles of Wiki Open Unified Incremental Precise Organic Tolerant Mundane Observable Universal Convergent Overt From: Ward Cunningham, Design Principles of Wiki, WikiSym 2006 Keynote
  • 21. Wikis and Open Collaboration Egalitarian: Everyone is invited (within a given context) Meritocratic: Contributions are evaluated based on their merits Self-organizing: Wiki communities develop their own processes For more details, please see: Dirk Riehle, How and Why Wikipedia Works: An Interview With Angela Beesley, Elisabeth Bauer, and Kizu Naoko, WikiSym 2006, ACM Press
  • 22. Wikis in Software Companies For internal collaboration Hardly a tech company without an internal wiki these days Standalone or integrated with other tools, for example, a forge Chordiant uses wikis for project management and collaboration IBM used a wiki to develop its IP manifesto, base of its new IP policy To engage with the ecosystem Wikis are becoming a tool of open collaboration with the ecosystem Like internal collaboration, well integrated with ecosystem processes F5: DevCentral for technical users community for shared development SAP’s SDN wikis for knowledge sharing in SAP’s ecosystem Addition to email, spreadsheets, file sharing, and instant messaging Partly taken from: BusinessWeek.com, No Rest for the Wiki, March 2007
  • 23. Wikis in Software Projects Uses in software projects Requirements definition Product and project management Project and system documentation Project reporting (by hand as well as automated) Describing and running functional tests (FIT) Dominant use is for KM (from RTFM to RTFW) How the source code is laid out The meaning of some core abstractions How to set up your local build environment Where to find the reports And so on…
  • 24. Seeding a Wiki Have dedicated evangelist and seeder for wiki Release only with content; don’t release empty wiki Choose a wiki engine with a beginner’s option Have well-working RSS feeds and reader culture Offer templates for common tasks and common wiki pages Reduce friction through help pages, provide training Direct requests for information to wiki where applicable Integrate wiki with your standard business processes Add wiki collaboration to performance management
  • 25. Gardening a Wiki Be bold! (In editing and refactoring, from Wikipedia) Develop and use clear conventions and categories For contentious contents, use a talk page rather than a phone Depending on the content, sign your contributions Develop process along with regular contents
  • 26. More Wiki Best Practices Allow for multiple wiki instances Scope of a wiki should be topic-oriented, not task-oriented Organize by products/components rather than projects Err on the side of larger but few wikis to avoid balkanization Don’t forget but be light on access restrictions Have senior management buy-in and participation Create credibility by bringing in outside experts Look to and learn from Wikipedia for working processes
  • 27. Wikis and Open Collaboration Revisited Egalitarian: Everyone is invited (within a given context) Be light on access restrictions Don’t erect artificial boundaries Encourage participation Meritocratic: Contributions are evaluated based on their merits Don’t sign contributions where unnecessary Don’t use status and seniority as arguments Have senior management accept critique like everyone else Self-organizing: Wiki communities develop their own processes Be bold in editing and refactoring (don’t be afraid of change) Watch for and codify emerging (business) processes
  • 28. Conclusions We are experiencing a major shift in the IT industry Open collaboration provides new principles of engagement Open source and wikis are great tools for such engagement Companies can benefit internally from open collaboration
  • 29. References Internet Wikipedia: http://www.wikipedia.org SDN wikis: https://www.sdn.sap.com/irj/sdn/wiki BusinessWeek.com, No Rest for the Wiki, March 2007 References Henry Chesbrough, Open Innovation, HBS Press, 2003 Dirk Riehle, The Economic Motivation […], IEEE Computer, April 2007 Dinkelacker et al., Progressive Open Source, in ICSE ’02, IEEE Press Ward Cunningham, Design Principles of Wiki, WikiSym 2006 Keynote Dirk Riehle, How and Why Wikipedia Works, WikiSym 2006, ACM Press