Dreamwidth Studios, a code fork of the LiveJournal open source blogging software, averages 50 commits a week from over 65 unique contributors. Over half of those contributors have either never programmed in Perl or never contributed to an Open Source project before, and roughly 75% of those contributors are women. Mark Smith and Denise Paolucci, owners of Dreamwidth Studios, discuss the tactics they've used to make their project successful, and how other projects can implement the same.