Facebooks footprint and continued growth can no longer be ignored. Facebook is no longer just a large peer to peer network... business to business and business to consumer interaction is growing on a daily basis. Marketers must implement strategies to engage with their audience within Facebook.

1. Facebook The Largest Marketplace in the World @dknewmedia http://www.dknewmedia.com DK New Media

2. There are 500,000,000 active users. That’s approximately 1 in every 13 people on Earth. Half log onto Facebook every day Resource: https://www.facebook.com/press/info.php?statistics @dknewmedia http://www.dknewmedia.com DK New Media

3. They spend 700 billion minutes per month Interacting with an average 80 pages, groups and events Resource: https://www.facebook.com/press/info.php?statistics @dknewmedia http://www.dknewmedia.com DK New Media

4. The average user has 130 friends And creates 90 pieces of content per month. That’s 30 billion pieces of content per month Resource: https://www.facebook.com/press/info.php?statistics @dknewmedia http://www.dknewmedia.com DK New Media

5. Ages 18 to 24 grew 74% in One Year Of Young Americans 48% said Facebook is their news resource Resource: https://www.facebook.com/press/info.php?statistics @dknewmedia http://www.dknewmedia.com DK New Media

6. Of 18 to 24 Year Olds 48% check Facebook when they wake up 28% BEFORE they get out of bed Resource: https://www.facebook.com/press/info.php?statistics @dknewmedia http://www.dknewmedia.com DK New Media

7. 206.2 Million Americans on the Internet That means 71.2% are on Facebook 30% of Facebook Users are from the US Resource: https://www.facebook.com/press/info.php?statistics @dknewmedia http://www.dknewmedia.com DK New Media

8. Online Engagement is Changing Traditional Engagement Tradigital @dknewmedia http://www.dknewmedia.com DK New Media

9. Marketing is Changing ©2011 DK New Media, LLC @dknewmedia http://www.dknewmedia.com DK New Media

10. Marketing Feeds Intent Email Marketing Whitepaper Lead Nurturing Case Studies Search Public Relations Web Site Ratings & Reviews Blogging Mobile Marketing Social Media Discounts Impulse Considering ©2011 DK New Media, LLC @dknewmedia http://www.dknewmedia.com DK New Media

11. What Motivates Facebook Users to “Like” Companies? 40% - to receive discounts 39% - to show support 36% - to get a “freebie” 34% - to stay informed 33% - to get updates on future products 30% - to get updates on upcoming sales 29% - for fun and entertainment 25% - to get access to exclusive content 22% - someone recommended it to me 21% - to learn more about the company 13% - for education about company topics 13% - to interact (share ideas, provide feedback) Source: ExactTarget @dknewmedia http://www.dknewmedia.com DK New Media

12. Conclusions Biggest and fastest growing community on Earth Active interaction with businesses From research to discounts, they “like” Is your company on Facebook? Results: It is the largest marketplace on Earth @dknewmedia http://www.dknewmedia.com DK New Media

13. About Douglas Karr @douglaskarr http://about.me/douglaskarr CEO, DK New Media Author, Corporate Blogging for Dummies Founder, The Marketing Technology Blog @dknewmedia http://www.dknewmedia.com DK New Media