Blogging and SEO
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Attracting search traffic is key to growing your blog's audience. This is a presentation I'm doing in Lafayette tonight on blogging and search engine optimization. If you'd like a copy of the original presentation, please contact me through my web site or blog.
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Blogging and SEO
- 1. Blogging and Search Engine Optimization
- 3. Search Engines are Dumb Who are you? = Your words How they find you? = Search keywords Your words <> Search keywords
- 4. How Keywords Work Keywords get you indexed properly Inbound links with keywords get you ranked
- 5. It’s your job to optimize!
- 6. Where to Find Keywords Google External Keyword Tool https://adwords.google.com/select/KeywordToolExternal
- 7. Where to Monitor Keywords Google Analytics > Traffic Sources > Keywords http://www.google.com/analytics
- 8. Where to Monitor Keyword Ranking Google Webmasters http://www.google.com/webmasters Cool Tool: http://bit.ly/dksemrush
- 9. Where to Place Keywords? Domain Name http://www.keywords.com Home Page Title Tag <title>Keywords in Blog Title | Company </title> Title Tag via Blog Post <title>Keywords in Post Title | Company </title> Theme Headings <h1>Keywords in Post Title</h1>
- 10. Where to Place Keywords? Content Subheadings <h2>Keywords in Post</h2> Content Subheadings <h3>Keywords in Post</h3> Bold in Content <strong>Keywords in Post</strong>
- 11. Where to Place Keywords? Image Alt and Descriptions <imgsrc=“keyword.jpg” alt=“keywords”> Internal Links <a href=“otherpost.html” title=“keywords”> Repeat Keywords When I speak about keywords I repeat the keywords naturally.
- 12. Where to Place Keywords? Meta Descriptions <meta name=“description” content=“keywords and compelling description” /> Post Slugs http://www.myblog.com/keywords
- 13. Where to Place Keywords? First Words of the Content Keywords are what you’re looking for… Top of Page <html> <div id=“content”>My Content with Keywords</div> <div id=“sidebar”>My Sidebar</div> </html> Cool tool: http://www.seo-browser.com
- 14. Where are you? Geographic Keywords are HOT!!! State, city, county, neighborhoods, street names, zip codes, area codes, school districts… Geographic Searches Code your site with KML and Meta tags for GIS Cool tool: http://www.addressfix.com
- 15. Find Alternative Keywords Synonymous terms are utilized by Google “Cheap” versus “Affordable” Find alternative keywords at the bottom of search result pages:
- 16. Don’t Stuff Each page should have a central focus on specific, related keywords. Stuffing keywords could hurt your ranking Stuffing will destroy your credibility and conversion rates.
- 17. Your Blogging Platform DO: Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters DO: Build a robots.txt file that disallows directories you don’t want indexed, allows the rest, and points to your sitemap DO: Integrated an XML Sitemap that automatically publishes DO: Ping the Search Engines when your content changes
- 18. Promote… Everywhere Social Media and Search are evolving… integration with Social Media will grow your audience Cool tools: http://www.hootsuite.com http://www.twitterfeed.com http://www.ping.fm http://linkedin.com/apps http://www.facebook.com/apps
- 19. My Super Secret Blogging and SEO Trick that WORKS! Use Google Webmasters and find OLD Blog Posts that Rank well (#2 through #10) Optimize the Post Title, Meta Description or Content over time. Watch it grow!
- 20. Download the eBook: http://www.bloggingforseo.com Twitter: @douglaskarr Email: doug@dknewmedia.com Phone: 317.456.BLOG (2564) Company: http://www.dknewmedia.com Blog: http://marketingtechblog.com