6. Problem #2 Email Messages We
Send
To: YourMember@YourMember.com
Subject: Sign up Today!
Blogging Effectively
Tuition $69 members, $79 non-members
Register Online at www.YourAssociation.com
Next Month, 2009 – 9 am to 4pm
Your Association of REALTORS®
123 Main Street
City, State, Zip Code
Sign up today for our next class at our
association because we are lonely and like
warm bodies. You do have to pay but we will
keep you entertained while Doug will dance
on his head for warm smiles.
7. Problem #3 Email Server
Email Server Email Server
Email Software Email Software
Outlook Gmail Outlook Gmail
8. Problem #3 Email Server
Email Server Email Server
1.Server says
Email Software Email Software
SPAM
2.Wrong email
address
Outlook Gmail Outlook Gmail
3.Server time out
9. Problem #3 Email Server
Email Server Email Server
1.Server says
Email Software Email Software
SPAM 1.Software says SPAM
2.Wrong email 2.Filtered to junk
address mail Outlook
Outlook Gmail Gmail
3.Server time out 3.User never opened
14. Steps to Creating an Email Sig
• Start on a Microsoft
Word document
• Adjust formating
• Insert hyperlinks
• Copy to clipboard
• Paste into email
software
11
15. Multiple Email Signatures
• Thank you for contacting me
• Should I follow up with you?
• Thanks for visiting my open
house
• Personal
• Representing another
organization
• Email signature with vCard
12
16. Email Campaigns by Category
Client Type Transaction Type
• Met at open house • Expired listing
• 1st time home buyer • Investment property
• Investor • Condo
• Sphere of influence • New construction
• Past client • Short sale
• Email Newsletter • Foreclosure
13
17. 1st Time Home Buyer
• Day 0 - Thanks for visiting my website
• Day 3 - Download special report
• Day 7 - Avoid common mistakes
• Day 14 - Here are questions to ask your...
• Day 21 - Have you searched Google Earth?
• Day 28 - Online resources in our market
• Day 45 - How to detect motivated sellers
at open houses
14
20. High Quality Links
• Link to website blog
• Link to blog entry
• Subscribe to blog RSS feed
• Link to PowerPoint
presentation
• Link to online documents
• Link social media accounts
• Link to call to action.
16
21. Tracking Email
• How many sent
messages?
• How many
opens?
• How many clicks?
• How many
forwards?
• How many
unsubscribes?
17
22. Email Templates
• Thank you for
signing up for
our eBook
• Auto-responder
campaigns
• Survey template
• Email signature
18
23. What to put into your email
• Articles
• Videos
• PowerPoint
presentations
• Online documents
19
24. Articles = Blog Posts by Email
• Every post is its own
web page
• Web pages can be
inserted as hyperlinks
• Video, audio,
PowerPoint, pictures,
and forms
• Receive updates by RSS
reader or email.
40. $19.95/
month VIP Membership $199/
year
•5 videos weekly that explain how to use tools you already own
specific to real estate.
•Weekly Downloadable PowerPoint presentation to edit,
share, and use to present in your office, association, or workshops.
•Monthly Webinar that explains advance concepts in real time
allowing for question and answer specific to individual needs and
video/audio archive of entire session.
•Recent Blog Posts reminders of new thoughts, ideas, and concerns
on the impact technology has on real estate.
•Updates on Event Recaps of live sessions Doug Devitre presents
at conventions, workshops, and seminars that include video, pictures,
viewable PowerPoint presentations, handouts, etc.
36
Editor's Notes
Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world.
URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations.
After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile.
Here are the steps:
At the top middle of the screen click the Upload link
Browse your computer for