STRATEGYREALTOR® Social Media Strategy
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Doug Devitre is presenting on the National Association of REALTORS REALTOR Magazine Webinar Using Social Media. We will discuss overall strategy and how to use the right content, tools, and how they get distributed using no money and limited time.
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STRATEGYREALTOR® Social Media Strategy
- 1. REALTOR® MagazineSocial Media Strategy By Doug Devitre CDEI, ABR®, CRS, GRI, GREEN
- 3. Example RSS Feeds Blog Blog comments YouTube Twitter Slideshare Flickr FriendFeed Del.icio.us Google Calendar
- 4. Why www.WordPress.com Create self hosted blog 100% customizable Embeddable widgets and IDX feed Built in RSS feed Pages, posts, and multimedia Authorized users upload content Easy to use
- 7. Videos
- 8. Pictures
- 9. Events
- 10. Blog Entries
- 11. Listings
- 12. www.LinkedIn.com Create profile Finding contacts Add connections Choose websites Recommendations Group discussions Q&A Add applications RSS
- 13. www.Twitter.com Create a Profile Follow People Followers Twitter Feed Twitter Tools Twitter hashtags Publishing your Twitter feed
- 14. www.Flickr.com Create a profile Upload photos Titles, descriptions, and tags Photostream Create photo sets Batch and organize photos
- 15. www.Box.Net Create a profile Create folders Upload files Sharing documents by email and hyperlinks Embed widget to blog or website
- 16. Add Social Media Profiles
- 17. www.SlideShare.net Create a profile Upload presentations My Slideshows Share presentations Create a slideshow Presentation Pack
- 18. www.YouTube.com Create profile Design the Channel Upload video Marketing videos Playlists Favorites Subscriptions Custom video players
- 20. More FREE Resources More FREE Social media tracker page Social media template Social media scripts 70 page REALTOR® Association eBook
Editor's Notes
- The professional networking community that allows you connect with members, affiliates, and vendors. LinkedIn can produce results in the real estate business but a proactive approach is necessary to fully reap the awards. It is no different than attending a networking event, sharing business cards, asking and answering questions in a live setting.LinkedIn has benefited my business and many other real estate professionals in many different ways.1. You can be found. Having a profile is better than not having one at all. My friend Sean Moore with RE/MAX Boone Realty in Columbia, MO said he had a prospect contact him and sold him two houses in 3 years and received 3 million in referral sales by just having the profile. Also, if you type in your name in google search the linkedin profile moves closer to the top because of the amount of referring and outbound links.Online resume. Sometimes our own personal website is too flashy and it may be hard to find the bullet points of who we really are, our past experience, and the type of client we represent. The LinkedIn profile is a non-threatening research tool for prospects to see what your experience is like.Message success rate. Since most people receive anywhere between 50-75% junk email, email messages are often overlooked. Not many people are using LinkedIn to send inmail messages so the inboxes are much lighter than traditional email inboxes. Any inmail message sent from LinkedIn is automatically sent by email too so the recipient gets hit twice thus increasing the email success rate.
- Twitter is a form of microblogging meaning that entries are limited to 140 characters or less. So how do you share content with people if you only state a sentence or two? There are some tricks to share what you are doing and be able to follow others and see what they are doing and communicate both online and offline.Twitter allows you to update what you are doing by text messaging or updating from the website.Setting up your profile on Twitter takes little effort since you can only add your name, username, email address. website, one line bio, location, and a personal picture. Also you can choose the color theme of your background or create your own by uploading an image. If you upload an image you can choose whether you want it to tile across the page.Set up your mobi
- Please read Appendix G Photos for Social Media before beginning this moduleFlickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice. There are many different ways to use Flickr included below but not limited to the following:Create profile that people can get to know you and your style of photos that you upload online.Upload photos into one convenient online location.Add titles, tags and descriptions so that photos can be found quicker online.Batch and organize photos into groups quickly.Create photo sets or albums to share with others.Share photos with other social media sites using RSS feed for photos sets.
- Share documents online without having to contact your website provider using a service called Box.net. Visit www.Box.net and create a profile with a username and password. This is a free application unless you start uploading several documents and want additional options to share and collaborate on documents. You can start uploading documents immediately. These can include and not limited to the following:.pdf (portable file document).doc or .docx (Microsoft Word).xls or .xlsx (Microsoft Excel).ppt. or pptx (Microsoft PowerPoint).jpg, .jpeg, .gif or any other type of picture filesOnce the files are uploaded they can be managed into folders. Each folder can be share documents online through email, blogs, or websites.
- SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter.SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
- Share videos with the world. Create your own television channel for FREE with a username, password, and email address. Add video tours of neighborhoods, listings, and attractions. Produce videos that generate interest that members will want to subscribe to on a regular basis. These may include live conferences, testimonials from members, or classroom instruction.