SEO and search plugins
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In this presentation from dotCMS Boot Camp 2010 you learn how to leverage the new features of dotCMS v1.9 to easily enhance your SEO practices and capabilities. Ensuring that your pages are optimized for the major search engines.
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SEO and search plugins
- 1. SEO & Search PLugin SEO Techniques for dotCMS 1.9
- 2. Jason Smith email: jason@dotcms.com Twitter: fishsmith Facebook: Maria Bouza email: maria@dotcms.com Twitter: mabouza Facebook:
- 3. I am Not an SEO Expert BUT I DID STAY AT A HOLIDAY INN EXPRESS LAST NIGHT!
- 4. What is SEO? • SEOrefers to techniques that help your website rank higher in the organic/natural search results. WHY IS IT IMPORTANT? • SEOhelps people who are looking for your product or service find you.
- 5. “We don’t need SEO We have a large pay for click campaign.” • 25% pay for click • 75% organic • The higher the user’s education the high the organic percentage
- 7. SEO Basics Google weight: 25% on page SEO 75% Off page SEO • On Page SE (25%) Off Page SEO (75%) • H1, H2, and Bold tags • Referring Links • Meta Data • Page Rank • RSS, Blogs • Content (KING)
- 8. Good vs Evil • White Hat Black Hat • Produce Good • Buying Links Reciprocal Content Links • Others Will Link to • Copying Content From Your Good Content Others • Use Good on-page • Anything That Seems Techniques Like Cheating is.
- 9. • “Either write something worth reading or do something worth writing about” • - Benjamin Franklin
- 10. Off Page SEO • Directories (Yahoo! Directory, DMOZ) • Partners • Blogs • Press Releases • Social Media (Facebook, YouTube, Twitter)
- 11. ONline Resources • http://www.seomoz.org/article/search-ranking-factors • http://www.seomoz.org/linkscape • http://www.opensiteexplorer.org/ • http://google.com/adwords • http://tools.seobook.com/keyword-tools/seobook/ • http://www.hubspot.com
- 12. On Page SEO • Page Title • Description (Doesn’t help rank but helps click through) • Meta Keywords (Keep them short and sweet) • URL (Friendly) • Content Headers (H1, H2, H3 . . . ) • Page Text (Bold tags) • Image Alt Tags
- 13. Page Title, Description Keywords
- 14. Friendly URLs
- 15. Headers and Images • TITLEMy Page/TITLE • H1Making your pages search engine friendlyH1 • IMG SRC=”../images/logo.png” ALT=”dotCMS” / • PdotCMS is the STRONGbest CMS/STRONG in the World/p
- 16. Google (XML) Site Map • What is an XML Sitemap? Its a formatted xml file with site map on your webserver, that enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly. • ?xml version='1.0' encoding='UTF-8'? urlset xmlns=http://www.sitemaps.org/schemas/sitemap/0.9 xmlns:xsi=http://www.w3.org/2001/XMLSchema-instance xsi:schemaLocation=http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd url lochttp://example.com//loc lastmod2006-11-18/lastmod changefreqdaily/changefreq priority0.8/priority /url /urlset
- 18. Things to Remember • Its not Rocket Science • Content is King • Get Good Tools • Start Small Work Your Way Up • Track Your Results (Learn what works)
- 19. thank You