Don Mathis shares with you Kinetic Social's most recent case study involving a Self Service platform to help execute seamless social campaigns for a major gaming console.

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Kinetic’s SaaS Platform Delivers Smooth
Social Campaigns For Major Gaming Console
When we wanted to move to self-service, we found that a lot
of the platforms out there just weren’t capable of the things
our gaming console client needed. When I expressed our pain
points, KINETICWASTHE ONLYAGENCY that either had
what I needed, or was going to find a way to get me what I
needed, quickly. To top everything off, their support is always
helpful, at all hours of the day (and trust me, I never call at
convenient times), and will troubleshoot on the spot, or fix
something within a couple hours. Kinetic is definitely building
one of the BEST SOCIAL PLATFORMS I have seen so far,
and my only regret is not knowing they existed sooner.
The Roundup
”“
— Account Manager, Amnet
The Challenge
The Strategy
Amnet sought a Self Service platform to help execute
seamless social campaigns for a major gaming console.
Theirpreviousplatformpartnerofferedextremelylimited
support, inferior reporting, lacked optimizing abilities,
and safeguards. Kinetic Social worked with this agency
to on-board and train their team to scale a complicated
sequential Twitter video campaign with a 3-month flight
window. At the same time, we demonstrated how user
friendly our platform is, from creation and navigation to
optimization and reporting.
To make sure the gaming console campaigns reached
optimal success, Kinetic kicked off with our signature
onboarding training program. The trainers then sat with
the delivery team during the initial campaign launch
and execution. Kinetic remained available with round-
the-clock tech support providing the client with all the
information needed for campaign success. Once Amnet
was comfortable using our SaaS platform, the training
wheels were removed so they could launch their own
Twitter video campaigns to promote the major gaming
console.
The Results
At the end of the 3-month flight, Amnet was able to scale and deliver in full. By utilizing Kinetic’s comprehensive technical
support and training, Amnet was able to run seamless and extremely successful Twitter video campaigns. In addition,
our platform’s guardrails prevented them from making mistakes and guided their team to make the best decisions
for the gaming console’s campaigns. The training paid off with an engagement rate as high as 32%, which exceeded
preexisting benchmarks.
32%Engagement
rate as high as
*exceeding preexisting benchmarks
Service + Tech = Success