'A is for Appadurai': Globalisation and Apple
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This document outlines Arjun Appadurai's framework for understanding global cultural flows through five dimensions he calls "scapes": ethnoscapes, mediascapes, technoscapes, finanscapes, and ideoscapes. It defines each scape, provides quotes from Appadurai's work, and includes related images and videos as examples. The document questions whether Appadurai's scapes help in understanding globalization and what other frameworks may also help explain global cultural flows.
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'A is for Appadurai': Globalisation and Apple
- 1. A is for Appadurai Globalisation and Apple by Dom Pates & Emily Baker
- 2. Outline Conceptualising globalisation A framework for understanding global cultural flow Scapes
- 3. A problem with globalisation …there is no single theory of globalisization upon which all social scientists, let alone everybody else, are agreed. “ ”(Sparks, 2005)
- 4. Scapes
- 5. A framework for understanding global cultural flow Ethnoscapes Mediascapes Technoscapes Finanscapes Ideoscapes
- 6. Ethnoscapes …the landscape of persons who constitute the shifting world in which we live… …(it) is not to say that there are no…stable communities…(but) more persons and groups deal with the realities of having to move or the fantasies of wanting to move. “ ”(Appadurai, 1990)
- 8. Mediascapes …the distribution of the electronic capabilities to produce and disseminate information…which are now available to a growing number of private and public interests throughout the world, and to the images of the world created by these media. “ ”(Appadurai, 1990)
- 10. Technoscapes …the global configuration…of technology, and of the fact that technology…now moves at high speeds across various kinds of previously impervious borders “ ”(Appadurai, 1990)
- 11. iTechnoscapes
- 12. Finanscapes …currency markets, national Stock exchanges and commodity speculations (which) move mega-monies through national turnstiles at blinding speed. “ ” The flow of… (Appadurai, 1990)
- 13. iFinanscapes
- 14. Ideoscapes …concatenations of images (that) are often directly political and (which) frequently have to do with the ideologies of states and the counter- ideologies of movements explicitly oriented to capturing state power or a piece of it. “ ”
- 15. iIdeoscapes
- 16. iReferences Text Appardurai, A (1990). Disjuncture and difference in the Global Cultural Economy. Public Culture. 2/2. Hafner, K. 2007. Inside Apple Stores, a Certain Aura Enchants the Faithful. [ONLINE] Available at:http://www.nytimes.com/2007/12/27/business/27apple.html?_r=2&ref=technology&oref=slogin&oref=slogin. [Accessed 21 November 11]. Peters, S. 2004. Information mobility: The Behavioural Technoscape . [ONLINE] Available at:http://www.lums.lancs.ac.uk/publications/viewpdf/000269/. [Accessed 21 November 11]. Smith, A. (1999), ‘Sacred Territories and National Conflict‘, Israeli Affairs, 5, 13-29 Sparks, C (2005). The Problem of Globalization. Global Media and Communication 1, 20-25. http://en.wikipedia.org/wiki/Apple_Store Images Black Apple logo http://www.mascobz.com/wp-content/uploads/2010/04/Apple_black_logo-294x300.png ‘Scapes’ (own) http://en.wikipedia.org/wiki/File:IPhone_3G_Availability.svg Videos Mi Swing Es Tropical http://www.youtube.com/watch?v=wNtHewy6CuQ Get a Mac http://www.youtube.com/watch?v=sjscWV_wW2A Apple Store de Paris - Sortie des employés http://www.youtube.com/watch?v=M21UsNElbDc
- 17. Conclusion/question Do these ‘scapes’ help in our understanding of globalisation? What other frameworks help? ‘One man’s imagined community is another man’s political prison’