Posterous: A Cool New Tool for Developing Your Personal Brand
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Posterous in 2010, blogging NOTE that the POSTEROUS platform ceased operation on April 30, 2013. Posthaven has taken over. Cost is $5 / month (as of Aprl 30th...)
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Posterous: A Cool New Tool for Developing Your Personal Brand
- 1. * Posterous * A Cool, New Tool for Developing Your Personal Brand Deb Nystrom, Reveln Consulting for LA2M January 20, 2010
- 7. Step One
- 8. Done!
- 10. Email Autopost Autopost [email_address]
- 19. Facebook + Posterous “ Facebook has become a personal, product and corporate branding hub. “ -- Mashable.com Reference: http://mashable.com/2009/04/02/facebook-personal-brand/
- 24. Numbers - Professional Twitter as a Leadership Tool Jul 11 45
- 25. Numbers - Personal September garden Sep 01
- 29. Folks to Watch
Editor's Notes
- What fits you AND your customers (clients, products, services, ...) What attracts your AND their attention, interest? = (Reference to Charlie Curve’s cautions about tools during How can the sizzle be so great that very bright individuals are so enamored by the sizzle of these tools that they forget the basics of marketing. Reference: There Is No Social Media Kit While social media engagement involves some new expectations, new tools and new approaches to communication, the big-picture thinking is much the same – figure out your objectives, look at the big picture, determine your audience and pick the best tools to engage with that audience. Source: http://altitudebranding.com/2009/05/there-is-no-social-media-kit/
- University of Michigan Long time LA2M-ers Marketing & Social Media Professionals Independents & Small-Medium business Live Streaming Audience
- Charlie Curve and Scott Monty reference -- …….kids & family and get real… Friended mom on Facebook
- When I started, creating a website/blog - I didn’t know the different of a bounce rate from a dodge ball…. I do now… (will talk about it…) First blog - Talent Dev. - No photos - Booooring! Now on Reveln Consulting, it is one of the most read blog posts. Has a high number of hits, proportionately. I posting to the mothership website about once a month… Your posting schedule needs to fit you and your audience. Found, that the attraction was the website itself and info there, and that the website was dynamic and new, with things changing…
- ReadWriteWeb: One thing that hasn't changed about blogging is the sense of community. Half the fun of maintaining a blog is reaching out to your network. So be proactive in finding people who blog about similar things as you, then link to them and even re-blog their posts (copy and paste - it's much more accepted in light blogging than in professional blogging!). Source: http://www.readwriteweb.com/archives/how_to_use_tumblr_posterous_other_light_blogging_services.php
- Smart: Try it with NO sign-up! Two Steps…. SPEED - instantly have post pushed out to the other social sites you have integrated e.g. Twitter, Facebook, LinkedIn
- Instant audio podcast Your RSS feed at http://yournamehere.posterous.com/rss doubles as an iTunes-ready podcast feed. Just attach an mp3 to an email and you're good to go. Link to itpc://yournamehere.posterous.com/rss and let your friends subscribe in iTunes directly. Custom domain names (yournamehere.com) Got a domain name already? Want to use it with your posterous? No sweat -- just set up the DNS and run with it. More info is here. Remove your email signature End your post with '#end' and we'll ignore any text we find after that. Is it free? Yes, Posterous is enthusiastically a free service. Later, we'll be adding premium features we know you'll love, but there will always be a useful free version you can use. Source: Posterous.com FAQ
- How is posterous different from other blog services? FROM the FAQ FROM POSTEROUS: We focus on THE best email experience, and do a lot more to support large photo galleries and other file downloads. Other sites force you to upload through cumbersome web forms. With posterous, you can attach any files you want. Plus, you don't have to remember a gibberish secret email address. Just post@posterous.com and that's it. Can I import my old blog? We can import your old site from most blogging platforms. Just go to the import page and get started now!
- Christmas Letter has a posterous custom blog to follow up. 150+ visits to my slide shows (each, there are 5-6 sets.)
- You can email to specific service types on your account. Do you want to update your Twitter but not your Facebook? You can do that. * Email posterous@posterous.com if you don't want Autopost at all. * Email a service twitter@posterous.com to Autopost to just that service type. * Email multiple services twitter+facebook@posterous.com to Autopost to all services listed. You can use the following service names to email to: twitter, facebook, flickr, picasa, blog, blogger, tumblr, youtube, vimeo, friendfeed, delicious, laconica, identica, livejournal, plurk, shopify. Do you have multiple sites of the same type? For example, do you have two Twitter accounts but you only want to autopost to one of them? Email #text@posterous.com to send only to sites where the url contains that text. For example, if you have apple.wordpress.com and banana.wordpress.com, you can email #apple@posterous.com to update apple but not banana. Combine here also. #apple+twitter@posterous.com will post to apple.wordpress.com and all your twitter sites. No matter where you email, we'll always update your Posterous site. Posts on the external sites will have a post.ly url that links to the Posterous post. Group Autopost You can associate specific autopost sites with each of your Posterous sites. Then anytime that Posterous site is updated, by any user, those autopost sites are also updated. Set this up by clicking the "Group Profile" tab on your Manage page. You can also control what autoposts where based on the email address you send to. You can email #username1@site1.posterous.com to update site1.posterous.com and your twitter username1. Email #username2@site2.posterous.com to update site2.posterous.com and your twitter username2
- Speed Rich media Mobile post
- I just started blogging myself as a home base for other social media sites. Experienced bloggers probably underestimate how much of a barrier setting up a service like wordpad.com is for someone that just has something to say but few technical skills. I feel Like I can never get where I want to go at this point on those services. Posterous is filling a very important niche for me and I'm truly considering it as my main blog. Once I get some posts under my belt I can always consider moving the domain again. Posted by: Justin C. Houk | September 22, 2009 10:06 AM Source: Three Fundamentals to Managing Your Personal Brand -- Dr. Nick Morgan, communication theorist & coach latest book, Trust Me, Four Steps to Authenticity and Charisma
- It helps convey personal brand Good design, content and interaction builds credibility. Easily share samples, resources & tools with current and potential clients It supports connection, conversion & retention (values, image) Last bullet, Jazzercise - VERY - successful franchise….everytime I go, I examine their business model
- The main goal of sites like Facebook and Linkedin is relationship building. Your profile should be about you and not about what you sell. People on these sites are looking for others with whom they have something in common. Integrate social media with your main website Consider mini-blogs, like posterous, as a hybrid form specialized websites and social media
- Reference: http://mashable.com/2009/04/02/facebook-personal-brand/
- Google analytics Not about total views => analysis Connect, convert, retain… Reveln.com, bounce 45% or less Posterous points to Reveln ============== Didn’t know bounce rate from a dodge ball….now….. Not about total views, rather the analysis Connect, convert, retain… Main website, Reveln.com, bounce rate consistently around 45% or less Posterous points to it Google analytics Ask: Visited main web site? Avg. time on site, % new visits Social media work/life balance
- Brian Solis has a good recent (this month, January 2010) article about developing your social media strategy from the beginning stage to full, integrated social media sites.
- Both Posterous and Tumblr have bookmarklets that make grabbing content as you browse and posting it to your respective site easy as can be. When it comes to posting original entries from the web, Tumblr’s text, photo, quote, link, chat, audio, and video options are just plain killer. Posterous vs. Tumblr: A Head to Head June 29th, 2009 | by Jennifer Van Grove Ease of Email post, smartphone blogging Integration with social media & autopost anything, anywhere Group Blog A single Posterous video post could auto-post to Twitter (Twitter), Facebook (Facebook), YouTube (YouTube), and Vimeo (Vimeo), and blog sites, while photo posts could automatically add images to your Flickr (Flickr), Facebook, and Picasa (Picasa) accounts. Only want to update Flickr, send your email to flickr@posterous.com. Want to do just those two, that’s okay too; email flickr+twitter@posterous.com. You have complete control of your content and where it goes. With Posterous you can manage a group blog with multiple collaborators and turn an email list into a group blog from the comfort of your inbox. The best part is that your collaborators don’t even have to create a Posterous account. Source: June 29th, 2009 | by Jennifer Van Grove http://mashable.com/2009/06/29/posterous-vs-tumblr/
- http://kenburbary.posterous.com/ Local, Detroit area, Ken http://lorilaurentsmith.posterous.com/ Local, Ann Arbor area, Lori
- Holy Kaw is Guy Kawasaki’s site - power user Concise, compelling, artistic, cool - Clementine http://lovehatethings.com/
- Pick one thing from the previous formula => F-word - FIT….. F it to your personality & client interests E xperiment = research with your community A llow for a few mistakes R elate - sub-communities N otice what others are doing (copyright, Workshop) DISCLAIMER: All the pictures featured on this page belong to their respective owners. If you see your picture featured and don't want it to be, email me with link and I will take it down right away.
- Photo courtesy of Flickr Creative Commons --