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Dead Trees To Digital

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From Dead Trees To Digital Digital Magazine Ads: Why is it the time right to jump in? 10.27.08 Andrew Marc Goldman V.P., Group Planning Director/Solutions Lead RAPP
timing is everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
consumer habits ,[object Object],[object Object],[object Object],[object Object],* Consumer Digital Lifestyle Survey, March 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
consumer habits ,[object Object],[object Object],[object Object],[object Object],[object Object],* Source: Cova and Cova; the Handbook of Consumer Psychology, by Haugtvedt, Herr, Kardes, CRC Press, 2008
branded content and participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
logical start ,[object Object],[object Object],[object Object],[object Object],[object Object]
take advantage of today’s leaders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy, Datran Media, www.datranmedia.com/aperture
innovate and create ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
timing really is everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Andy Goldman E: andy.goldman@rapp.com

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Dead Trees To Digital

  • 1. From Dead Trees To Digital Digital Magazine Ads: Why is it the time right to jump in? 10.27.08 Andrew Marc Goldman V.P., Group Planning Director/Solutions Lead RAPP
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  • 11. Thank you! Andy Goldman E: andy.goldman@rapp.com