Two part talk: 1. HTML5 vs Native debate if you are doing more than a form app. Hint: Stop emulating desktops - that game is over. 2. StreetHawk as an MBaaS soution specific for venues and retailers.

1. Targeted, location-based marketing
Right Person, Right Place, Right Time
Cloud services and Mobile (or MBaaS)
- David Jones
for ISV SpeakEasy
www.streethawk.com

2. THE STREETHAWK TEAM
Natasha Rawlings, Chief Executive Officer
Ex-marketing top level at some of world’s largest direct response
companies: Mills & Boon, Guthy-Renker (Proactiv), News Corp and IMP
Online startup: Auctionair
natasha@streethawk.com
David Jones, Products
Founder EmuTech (acquired by Surfcontrol Email Filter / WebSENSE)
Founder ThreatMetrix: the fastest growing e-commerce fraud solution
in the world, Gartner "Visionary" company for Web Fraud Protection.
david@streethawk.com.
(408) 890-6372
Sri Panyam, Chief Technical Officer
Canon R&D, Seeker Wireless, Macquarie Bank, WMS Gaming
sri@streethawk.com

3. THE STREETHAWK TEAM
Natasha Rawlings, Chief Executive Officer
Ex-marketing top level at some of world’s largest direct response
companies: Mills & Boon, Guthy-Renker (Proactiv), News Corp and IMP
Online startup: Auctionair
natasha@streethawk.com BIG DATA
DNA
David Jones, Products
Founder EmuTech (acquired by Surfcontrol Email Filter / WebSENSE)
Founder ThreatMetrix: the fastest growing e-commerce fraud solution
in the world, Gartner "Visionary" company for Web Fraud Protection.
david@streethawk.com.
(408) 890-6372
Sri Panyam, Chief Technical Officer
Canon R&D, Seeker Wireless, Macquarie Bank, WMS Gaming
sri@streethawk.com

4. and now for.....
.....a slightly tongue-in-check
counter-argument to
HTML5 zealotry

5. THE MBaaS WAVE
“development shops are continually
looking for new ways to accelerate
development of apps”
“ISVs are referring to those services
as “mobile backend-as-a-service”
Source: Forrester
http://blogs.forrester.com/michael_facemire/12-04-25-mobile_backend_as_a_service_the_new_lightweight_middleware

6. THE WEB/NATIVE DEBATE
Exclusive
to Native
% UX Functionality
Normal WWW M-Web Responsive Native

7. BUT.....
Screen Real Estate
is only
one characteristic
of mobile

8. CROSSING THE FUNCTIONALITY CHASM
Exclusive
100 to Native
75
% UX Functionality
50
25
0
Normal WWW M-Web Responsive Native

9. CROSSING THE FUNCTIONALITY CHASM
Access to Camera
Exclusive
Barcode Scanning
100 to Native
NFC
Access to Compass
75 Background Processing
Custom Notification Handling
% UX Functionality
50 Implicit Location/GPS
Battery Conservation
25 Address Book
----
0 Transparent Auth
Normal WWW MBaaS APIs
M-Web Responsive Native
Wallets/Payments

10. Zuckerberg said building Facebook's mobile
app on HTML5, which was slow and clunky,
was "the biggest strategic mistake we've
ever made" on stage at TechCrunch
Disrupt.
http://www.businessinsider.com/mark-zuckerberg-html5-mobile-2012-9#ixzz27R5K91mE
http://gigaom.com/2012/09/25/developer-survey-explains-facebooks-mobile-moves/

11. SUMMARY:
MBaaS ACCELERATES UX POTENTIAL
100
DEAD ALIVE
75
50
25
0
Normal WWW M-Web Responsive Native

12. STREETHAWK MBaaS HELPS RETAILERS
Online --> Offline Attribution
is a massive valuable unsolved problem

13. STREETHAWK MBaaS HELPS RETAILERS
‣Retailers are in a world of pain
‣Retailers main game is still about driving footfall
because bricks-and-mortar sales are:
- 90% of their revenue
- in-store conversion is 10x+ higher than online
Online --> Offline Attribution
is a massive valuable unsolved problem

14. MOBILE ADVERTISING DRIVING
BAM SALES TODAY

15. MOBILE ADVERTISING DRIVING
BAM SALES TODAY
have clicked onto ads
34% because of a location
specific message
go to a bricks and mortar
20% store after seeing relevant
mobile ads

16. Relevant is key

17. HOW RRR POWERED APPS WORK
2. Shoppers receive
personalised
messages when PeepToe
COTTON ON
Your loved Miss Poison Ivy Boots
Your loved blue stripe t-shirts
around stores
are waiting at Westfield City
3. Shoppers go in-
Exclusives store or buy via
Short Sleeve Tops mobile
Long Sleeve Tops
Opportunities for Cross
Sell and UpSell
Dresses
3A. Opportunity for
Loyalty Program
4. Analytics to drive
1. Shoppers sign up further purchases
to Retailer’s App
Commercial in Confidence

18. TRIGGER MARKETING
RIGHT PERSON/RIGHT PLACE/RIGHT TIME (RRR)
Your store’s
current reach
Reach RRR
enabled
Smartphones
Commercial in Confidence

19. TRIGGER MARKETING
RIGHT PERSON/RIGHT PLACE/RIGHT TIME (RRR)
Commercial in Confidence

20. TRIGGER MARKETING
RIGHT PERSON/RIGHT PLACE/RIGHT TIME (RRR)
Your store’s
current reach
Reach RRR
enabled
Smartphones
Commercial in Confidence

21. TRIGGER MARKETING
RIGHT PERSON/RIGHT PLACE/RIGHT TIME (RRR)
Commercial in Confidence

22. HOW WE GET PAID
Monthly(Fees(
30%(
No7fica7ons(
43%(
Cost(Per(Sale(
27%(

23. SET & FORGET CLOUD SERVICE
Product
Reminders GEOFENCE CAMPAIGNS
Brand Match RRR MATCHING
Alerts SENTIMENT
RRR Location-based LOYALTY
Pre-Fetch RRR FACEBOOK INTELLIGENCE
Login/Facebook CLOUD
CLIENT FACEBOOK SHARING
Favourites
Location A
Women
A Updates P StreetHaw
P Searches
I
IOS/ I k
Android RRR
Apps UPLOAD
Cloud
Shopper Intent/
Triggers
Shopper Favourites
Retailer Loyalty
CMS/CRM DOWNLOAD
Analytics

24. QUEENSPARK ANALYTICS
CAMPAIGN & SOLUTION
QUEENSPARK APP
SFG SOLUTION

25. QUEENSPARK SOLUTION
QUEENSPARK APP
SFG SOLUTION
LOYALTY VIEW

26. MBaaS QUEENSPARK APP
QUEENSPARK SOLUTION
SFG SOLUTION
APIS FOR SOCIAL/PAYMENTS
ITEM SCAN Buy via
ITEM VIEW
mobile
Discuss retailer’s
capability
Social
Sharing

27. TOTAL LOCATION-BASED
TOTAL LOCATION-BASED
MARKETING SOLUTION
MARKETING SOLUTION
Best
Campaign Analytics
Practice Loyalty
Console Console
Retail App
- Holds and updates all - Can integrate with - StreetHawk has a
your inventory. Can CRM solution, but can plug- - Transactions recorded
match inventory to store in to retailers programs at POS (Voucher Code
- Select your customer or Customer No.)
- Holds all store locations target groups - Loyalty Card is
and contact details
integrated in app - Measure campaign and
- Integrates with Facebook
- Set up campaigns - loyalty analytics in real-
target group, day/time, - Points and Rewards time
and email for social
sharing message (incl. Gift Vouchers)
held in app - Measure campaign
- Favouriting - Gift Vouchers, return on investment
Coupons, Promotional - Use Pin/ barcode to
- Mobile purchases - Messages, Flash Sales, integrate to POS
deliver at home or pick
up at store New collections in-
store.
Most of our competitors can only send location-based
Code for inhouse
developers or digital messages when an app is open - not the case with our apps
agency.

28. PARTNERSHIP
with
ISVs
&
Digital Agencies
RRR Powered App in
Appstore in 1 Month
natasha@streethawk.com
AU: +61 (02) 8064 7079
US: (408) 890-6372
or me:
david@streethawk.com
@djinoz
Commercial in Confidence