Book available on Amazon (both paperback and digital) and iBooks (digital only). More info at http://ElephantsPaycheck.com How do you measure investing success? How do you invest for long term growth? Think you can't get a brokerage's attention because you don't have enough to invest? You're probably right. Think you can't trust your brokerage because they're the ones benefiting from the products they sell you? Also right. A friend once asked me about this, asked "if this works, why doesn't everyone do it?". Well, the brokerages you get advice from don't make any money when investing this way. Why would they teach you something that earns them less money? Good point. Caution! Reading this brief Financial Fable may cause you to ask uncomfortable questions about your retirement future. You have been warned. ;-) If you like this, please share it.