SlideShare a Scribd company logo
1 of 62
Towards a Framework for Visual Literacy Instruction David Jakes
Today… Jakes.editme.com
There is a biological basis for visual communication
3.5 pounds or 1.6 kilograms 12 billion cells
16,000 1,000,000
10%
35%
65% From Brain Rules, Dr. John Medina | See  Multimodal Learning
Emotion, depicted through visual means, sells the message…
“Communication is the transfer of emotion…” Seth Godin click
Water buffalo
Video obituary
How many homeless?  Between 2.3 and 3.5 million are likely to experience being homeless in a year 1.35 million of them are children 200,000 veterans may be homeless on a given night. 50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian
How many experience being homeless? ,[object Object]
1.35 million of them are children
200,000 veterans may be homeless on a given night.
50% African-American, 35% White, 12% Latino, 2% Native American, 1% AsianImage used with permission  iamchrisjett
The most powerful producer of visual imagery is the individual, it’s you…
Facebook:  200 million/2.6 billion YouTube:  70 million videos, 1 million dollars a day Blogs:  133/346 million Twitter:  1.1 Billion/3 million Flickr: 4 Billion Wikipedia:  10 million articles
You have to share it…
“You are now defined by what you create, share, and allow others to mash up.”  	John Seely Brown
Individuals must be capable of working in multiple mediums to create visual messages….
…in accordance with the principles of visual literacy.
[object Object]
Accessing, evaluating and synthesizing media
Project management
Technical and computer use
Understanding how to use intellectual property in an ethical and socially acceptable manner,[object Object]
[object Object]
1.5 Billion apps downloaded
1000 developers
40 million devices (iPhone and iPod Touch),[object Object]
1 + 1 = 2
Recall Dupuit, Flow to fixed heads with recharge: Note: Recharge is a fixed flux and head/gradient will be calculated to accommodate that recharge - e.g. High recharge >> High heads h1 and h2 are fixed heads and flux will be calculated to accommodate those heads - e.g. a high h1 will shift the divide to the left of the problem domain and produce large influx that joins the reachrge and discharges to the right, if h2 is very low, that influx will be even higher w qx hx h1                                           h2 d L x=0
            Of the 16 million colors…
This is a Serif Font This is a Sans Serif Font
CAUTION: The use and application of Comic Sans in presentations is illegal in 34 states….
Richard Mayer, Multimedia Learning Information presentation vs. Cognitive guidance
Richard Mayer, Multimedia Learning Multimedia Principle Coherence Principle Contiguity Principle Signaling Principle Personalization Principle
Adolescent Brain More gray matter than white matter Prefrontal cortex growing and developing Brain continues to grow and matures by the age of 25 Teenage brain has a well-developed accelerator but only a partly developed break New proliferation of neurons at 11 for girls and 12 for boys
Adolescent Brain More gray matter than white matter Prefrontal Cortex Brain grows and matures by 25 ff
Adolescent Brain Teenage brain has a well-developed accelerator but only a partly developed break New proliferation of neurons at 11 for girls and 12 for boys ttt ff
Negative plasticity Examine the worry circuitry in the brain Limbic system Thoughts have an impact on the brain Get rid of the ANTS-kill them Think of bad thoughts as air pollution Exterminate the ants – get rid of always negative thinking
Negative Plasticity Examine the worry circuitry Limbic System Thoughts have an impact on the brain Get rid of the ANTS-negative thinking Bad thoughts as air pollution
As a high school student have you had a positive ongoing relationship with at least one adult? 96% responded “Yes”
 As a high school student have you had a positive ongoing relationship with at least one adult? 96% responded “Yes”
GBS Snapshot From 1998 to 2008: 2261 to 2556 Total Students 25.13 to 26.89 Credits Taken 729 to 1145 AP Tests  81% to 90% Pass Rate for AP Tests 87.9% to 98.1 % College Bound
GBS Snapshot From 1998 to 2008: ,[object Object]

More Related Content

Similar to Towards A Framework For Visual Literacy Instruction

Visual Literacy And 21skills
Visual Literacy And 21skillsVisual Literacy And 21skills
Visual Literacy And 21skills
David Jakes
 
Activity 03 Text Difficulty
Activity 03 Text DifficultyActivity 03 Text Difficulty
Activity 03 Text Difficulty
englishonecfl
 
basicspresentation.pdf
basicspresentation.pdfbasicspresentation.pdf
basicspresentation.pdf
LucyGraceG
 
DNA-BasicsPresentation.pdf
DNA-BasicsPresentation.pdfDNA-BasicsPresentation.pdf
DNA-BasicsPresentation.pdf
SoniaK20
 
redefining success
redefining successredefining success
redefining success
monika hardy
 
drafting bold dreams
drafting bold dreamsdrafting bold dreams
drafting bold dreams
monika hardy
 
Influence of media in youth &children around the world
Influence of media in  youth &children around the worldInfluence of media in  youth &children around the world
Influence of media in youth &children around the world
vishnu90
 
psychology in media by mostafa ewees
psychology in media by mostafa eweespsychology in media by mostafa ewees
psychology in media by mostafa ewees
Mostafa Ewees
 
The Adolescent Brain: Some Implication for Educators©
The Adolescent Brain: Some Implication for Educators©  The Adolescent Brain: Some Implication for Educators©
The Adolescent Brain: Some Implication for Educators©
TeenMentalHealth.org
 

Similar to Towards A Framework For Visual Literacy Instruction (20)

One Hour PowerPoint: Ten Strategies for Improving Presentations
One Hour PowerPoint:  Ten Strategies for Improving PresentationsOne Hour PowerPoint:  Ten Strategies for Improving Presentations
One Hour PowerPoint: Ten Strategies for Improving Presentations
 
Visual Literacy And 21skills
Visual Literacy And 21skillsVisual Literacy And 21skills
Visual Literacy And 21skills
 
Activity 03 Text Difficulty
Activity 03 Text DifficultyActivity 03 Text Difficulty
Activity 03 Text Difficulty
 
Heart-based Educ Pararadigm for the 3 rd Millennium
Heart-based Educ Pararadigm for the 3 rd MillenniumHeart-based Educ Pararadigm for the 3 rd Millennium
Heart-based Educ Pararadigm for the 3 rd Millennium
 
basicspresentation.pdf
basicspresentation.pdfbasicspresentation.pdf
basicspresentation.pdf
 
DNA-BasicsPresentation.pdf
DNA-BasicsPresentation.pdfDNA-BasicsPresentation.pdf
DNA-BasicsPresentation.pdf
 
redefining success
redefining successredefining success
redefining success
 
Tirp teens 2013
Tirp teens 2013Tirp teens 2013
Tirp teens 2013
 
Downs Syndrome Presentation
Downs Syndrome PresentationDowns Syndrome Presentation
Downs Syndrome Presentation
 
drafting bold dreams
drafting bold dreamsdrafting bold dreams
drafting bold dreams
 
Review lecture 9 chapter 9
Review lecture 9   chapter 9Review lecture 9   chapter 9
Review lecture 9 chapter 9
 
Influence of media in youth &children around the world
Influence of media in  youth &children around the worldInfluence of media in  youth &children around the world
Influence of media in youth &children around the world
 
Present Before PPT
Present Before PPTPresent Before PPT
Present Before PPT
 
Present Before PPT
Present Before PPTPresent Before PPT
Present Before PPT
 
Admission Essays Examples. Online assignment writing service.
Admission Essays Examples. Online assignment writing service.Admission Essays Examples. Online assignment writing service.
Admission Essays Examples. Online assignment writing service.
 
Social Media: Recreating the Ice Bucket Challenge
Social Media: Recreating the Ice Bucket ChallengeSocial Media: Recreating the Ice Bucket Challenge
Social Media: Recreating the Ice Bucket Challenge
 
psychology in media by mostafa ewees
psychology in media by mostafa eweespsychology in media by mostafa ewees
psychology in media by mostafa ewees
 
The effect of population control on societal fragmentation end-5
The effect of population control on societal fragmentation end-5The effect of population control on societal fragmentation end-5
The effect of population control on societal fragmentation end-5
 
The Adolescent Brain: Some Implication for Educators©
The Adolescent Brain: Some Implication for Educators©  The Adolescent Brain: Some Implication for Educators©
The Adolescent Brain: Some Implication for Educators©
 
What Does the Future Hold for Autism Families?
What Does the Future Hold for Autism Families?What Does the Future Hold for Autism Families?
What Does the Future Hold for Autism Families?
 

More from David Jakes

CADCA Learning Spaces
CADCA Learning SpacesCADCA Learning Spaces
CADCA Learning Spaces
David Jakes
 
Novanow v online
Novanow v onlineNovanow v online
Novanow v online
David Jakes
 
Learning Spaces TechForum Texas
Learning Spaces TechForum TexasLearning Spaces TechForum Texas
Learning Spaces TechForum Texas
David Jakes
 
Michigan AIA Opening Keynote
Michigan AIA Opening KeynoteMichigan AIA Opening Keynote
Michigan AIA Opening Keynote
David Jakes
 
Akron Ready Steps: Learning Spaces
Akron Ready Steps: Learning SpacesAkron Ready Steps: Learning Spaces
Akron Ready Steps: Learning Spaces
David Jakes
 
ISTE SIG Learning Spaces
ISTE SIG Learning SpacesISTE SIG Learning Spaces
ISTE SIG Learning Spaces
David Jakes
 
Developing Social Media Guidelines
Developing Social Media GuidelinesDeveloping Social Media Guidelines
Developing Social Media Guidelines
David Jakes
 
5 Things to Rethink
5 Things to Rethink5 Things to Rethink
5 Things to Rethink
David Jakes
 
Using Google To Improve Social Studies Instruction
Using Google To Improve Social Studies InstructionUsing Google To Improve Social Studies Instruction
Using Google To Improve Social Studies Instruction
David Jakes
 

More from David Jakes (20)

Illinois Computer Educations Conference Learning Space Workshop
Illinois Computer Educations Conference Learning Space WorkshopIllinois Computer Educations Conference Learning Space Workshop
Illinois Computer Educations Conference Learning Space Workshop
 
Texas Computer Education Association Library Academy Keynote
Texas Computer Education Association Library Academy Keynote Texas Computer Education Association Library Academy Keynote
Texas Computer Education Association Library Academy Keynote
 
Developing Digital Spaces for Learning
Developing Digital Spaces for LearningDeveloping Digital Spaces for Learning
Developing Digital Spaces for Learning
 
CADCA Learning Spaces
CADCA Learning SpacesCADCA Learning Spaces
CADCA Learning Spaces
 
Novanow v online
Novanow v onlineNovanow v online
Novanow v online
 
Learning Spaces TechForum Texas
Learning Spaces TechForum TexasLearning Spaces TechForum Texas
Learning Spaces TechForum Texas
 
Social Media and Student Device Policy Panel TechForum Texas
Social Media and Student Device Policy Panel TechForum TexasSocial Media and Student Device Policy Panel TechForum Texas
Social Media and Student Device Policy Panel TechForum Texas
 
What If?
What If?What If?
What If?
 
Michigan AIA Opening Keynote
Michigan AIA Opening KeynoteMichigan AIA Opening Keynote
Michigan AIA Opening Keynote
 
Akron Ready Steps: Learning Spaces
Akron Ready Steps: Learning SpacesAkron Ready Steps: Learning Spaces
Akron Ready Steps: Learning Spaces
 
ISTE SIG Learning Spaces
ISTE SIG Learning SpacesISTE SIG Learning Spaces
ISTE SIG Learning Spaces
 
Developing Social Media Guidelines
Developing Social Media GuidelinesDeveloping Social Media Guidelines
Developing Social Media Guidelines
 
5 Things to Rethink
5 Things to Rethink5 Things to Rethink
5 Things to Rethink
 
Using Google To Improve Social Studies Instruction
Using Google To Improve Social Studies InstructionUsing Google To Improve Social Studies Instruction
Using Google To Improve Social Studies Instruction
 
140 Characters and Beyond: Learning to Connect in Twitter
140 Characters and Beyond: Learning to Connect in Twitter140 Characters and Beyond: Learning to Connect in Twitter
140 Characters and Beyond: Learning to Connect in Twitter
 
Digital Storytelling Final Thoughts
Digital Storytelling Final ThoughtsDigital Storytelling Final Thoughts
Digital Storytelling Final Thoughts
 
Why Johnny Can't Read
Why Johnny Can't ReadWhy Johnny Can't Read
Why Johnny Can't Read
 
NYSCATE 2010 Web 2.0 Panel Discussion
NYSCATE 2010 Web 2.0 Panel DiscussionNYSCATE 2010 Web 2.0 Panel Discussion
NYSCATE 2010 Web 2.0 Panel Discussion
 
Towards a Framework for Visual Literacy Thinking
Towards a Framework for Visual Literacy ThinkingTowards a Framework for Visual Literacy Thinking
Towards a Framework for Visual Literacy Thinking
 
Moodle
MoodleMoodle
Moodle
 

Recently uploaded

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Recently uploaded (20)

Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 

Towards A Framework For Visual Literacy Instruction

  • 1. Towards a Framework for Visual Literacy Instruction David Jakes
  • 3.
  • 4. There is a biological basis for visual communication
  • 5. 3.5 pounds or 1.6 kilograms 12 billion cells
  • 6.
  • 8. 10%
  • 9. 35%
  • 10. 65% From Brain Rules, Dr. John Medina | See Multimodal Learning
  • 11. Emotion, depicted through visual means, sells the message…
  • 12.
  • 13. “Communication is the transfer of emotion…” Seth Godin click
  • 16.
  • 17. How many homeless? Between 2.3 and 3.5 million are likely to experience being homeless in a year 1.35 million of them are children 200,000 veterans may be homeless on a given night. 50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian
  • 18.
  • 19. 1.35 million of them are children
  • 20. 200,000 veterans may be homeless on a given night.
  • 21. 50% African-American, 35% White, 12% Latino, 2% Native American, 1% AsianImage used with permission iamchrisjett
  • 22. The most powerful producer of visual imagery is the individual, it’s you…
  • 23. Facebook: 200 million/2.6 billion YouTube: 70 million videos, 1 million dollars a day Blogs: 133/346 million Twitter: 1.1 Billion/3 million Flickr: 4 Billion Wikipedia: 10 million articles
  • 24. You have to share it…
  • 25. “You are now defined by what you create, share, and allow others to mash up.” John Seely Brown
  • 26.
  • 27. Individuals must be capable of working in multiple mediums to create visual messages….
  • 28. …in accordance with the principles of visual literacy.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Accessing, evaluating and synthesizing media
  • 36.
  • 37.
  • 38.
  • 39. 1.5 Billion apps downloaded
  • 41.
  • 42. 1 + 1 = 2
  • 43. Recall Dupuit, Flow to fixed heads with recharge: Note: Recharge is a fixed flux and head/gradient will be calculated to accommodate that recharge - e.g. High recharge >> High heads h1 and h2 are fixed heads and flux will be calculated to accommodate those heads - e.g. a high h1 will shift the divide to the left of the problem domain and produce large influx that joins the reachrge and discharges to the right, if h2 is very low, that influx will be even higher w qx hx h1 h2 d L x=0
  • 44.
  • 45. Of the 16 million colors…
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. This is a Serif Font This is a Sans Serif Font
  • 51. CAUTION: The use and application of Comic Sans in presentations is illegal in 34 states….
  • 52. Richard Mayer, Multimedia Learning Information presentation vs. Cognitive guidance
  • 53. Richard Mayer, Multimedia Learning Multimedia Principle Coherence Principle Contiguity Principle Signaling Principle Personalization Principle
  • 54. Adolescent Brain More gray matter than white matter Prefrontal cortex growing and developing Brain continues to grow and matures by the age of 25 Teenage brain has a well-developed accelerator but only a partly developed break New proliferation of neurons at 11 for girls and 12 for boys
  • 55. Adolescent Brain More gray matter than white matter Prefrontal Cortex Brain grows and matures by 25 ff
  • 56. Adolescent Brain Teenage brain has a well-developed accelerator but only a partly developed break New proliferation of neurons at 11 for girls and 12 for boys ttt ff
  • 57. Negative plasticity Examine the worry circuitry in the brain Limbic system Thoughts have an impact on the brain Get rid of the ANTS-kill them Think of bad thoughts as air pollution Exterminate the ants – get rid of always negative thinking
  • 58. Negative Plasticity Examine the worry circuitry Limbic System Thoughts have an impact on the brain Get rid of the ANTS-negative thinking Bad thoughts as air pollution
  • 59. As a high school student have you had a positive ongoing relationship with at least one adult? 96% responded “Yes”
  • 60. As a high school student have you had a positive ongoing relationship with at least one adult? 96% responded “Yes”
  • 61. GBS Snapshot From 1998 to 2008: 2261 to 2556 Total Students 25.13 to 26.89 Credits Taken 729 to 1145 AP Tests 81% to 90% Pass Rate for AP Tests 87.9% to 98.1 % College Bound
  • 62.
  • 63. 25.13 to 26.89 credits taken
  • 64. 729 to 1145 AP Tests
  • 65. 81% to 90% pass rates of AP Tests
  • 66.
  • 67. Visuals, when combined with other multimedia, provide individuals with a competitive voice.
  • 68. 179,997 views, 2,046 ratings and 1,517 comments
  • 69.
  • 70. Networks for sharing and collaboration extend that voice…
  • 71. …that voice forms the basis of community as a contributing member of a conversation.
  • 72. Everyone can learn from each other, independent of time, space and place.