More Related Content Similar to Will Critchlow_SearchLove London 2013 Similar to Will Critchlow_SearchLove London 2013 (20) Will Critchlow_SearchLove London 20132. Today‟s a great time to be a brand
We just launched our report on big brand content marketing
5. „Time to start buying food
for Christmas‟ says
supermarket chain
bad-pr.tumblr.com
6. You rank for all kinds of things
This is [sheds]
And if you push the boundaries you get a gentle tap on the wrist (I don’t mean Argos)
8. Back in 2008
Brands are how you sort
out the cesspool
-- Eric Schmidt (as Google CEO)
Led directly to the “Vince” update in February 2009
17. Dr. Pete has 114 slides of this stuff:
http://dis.tl/beyond-blue-links
29. I want to tell you a story about this
guy
30. When I met him in 2007 he was a
restaurant consultant
“Keep an eye on these shining stars; you’ll be seeing a whole lot more of them”
36. He isn‟t a client of Distilled
(I wish! – here‟s why)
43. In fact, he‟s subsequently opened
more. He has two in this set
45. They‟ve not done so badly
Guardian
TimeOut
Bloomberg
Evening Standard
Forbes
CNN
Telegraph
Jamie Oliver
Zagat
The Metro
Wired
Huffington Post
Tatler
52. some of the best cocktails to be found in
the capital
– Ask Men
68. No need for fancy tools
Of course these tools have their place, but small businesses manage without
69. Except in the core business
OpenTable lets them treat regulars and VIPs appropriately across multiple locations
80. The most successful was also the
cheapest
Time lapse of the opening of Air Street – 4,815 views
82. Every £ is compared to hiring someone who can
“go to every local business and invite them in”
I have no particular reason to believe that they do this on butcher‟s bikes, nor wearing cravats
83. We spend about £500 /
month on Google and
£500 / month on Facebook
-- Hawksmoor
84. For this reason, evergreen works
Where do the best steaks in London come from?
88. They have, um, a unique sense of humour
60k views on YouTube and another 165k views on Vimeo
94. She also maxed all her
credit cards so she could
buy paints and varnishes
to revamp the shop
From “Cosmetics to Go” – the story of Lush
97. All kinds of visual content works
Instagram – 200k followers
105. Video helps you “scale humans”
[Thanks to Chris @wistia for the example – see more here]
107. While traffic is low, use others‟
networks for feedback
FiveSecondTest / FeedbackArmy
109. You must have at least one of
TIME and MONEY
The founders of ponykit.co.uk fold gift vouchers into origami horses