54. “Voted #1 specialist in [product]
for [core audience]”
@stephpchang
Version 1
vs.“Over 5 million switched to
[product] because of [uvp]”
version 1 resulted in 4xthe CTR and 5xthe number of conversions
Version 2
78. how is this (product) more
effective than other
forms of learning?
(141 visits with a 60% bounce rate)
@stephpchang
79. how to record high quality
audio using (product)?
(309 visits & 82% bounce rate)
@stephpchang
80. use data collected on common concerns /
behavior & create tailored messages to test
@stephpchang
Gender/Age Product Behavior
Female (age 24-45) High involvement / think Heavy percentage of users
research online via search engines
before purchasing
Ease of use with existing software
within the organization
No seasonality