SlideShare a Scribd company logo
1 of 119
Download to read offline
Social Media Best Practices with Dirk Spencer
                           ©
   “This would be a good time for some jokes”

   “Keep them away from the food”

   “Bring them back from lunch”
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
   “Entertainment Cost” discussed frequently

   Yes - astigmatic vision is funny

   Auto-correcting search strings - hysterical
   Expanding products & services

   Containing cost part of every conversation

   Competing digitally for patient share
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
   Flying machines
   Distance writing
   Speaking telegraph
   Horseless carriage
   Electric lamp
   Word Processing
   Electronic mail
   Wireless telephone   @
   Social Media
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
 Disruptive

 Messy

 The Great Equalizer
   Giant Killing

   Complex relationships

   New business

   Collaboration without boundaries

   Mass communication
Colorado CAHE Annual Social Media Presentation
 Text

 Pictures

 Videos
   Publishing                eBooks / eHow-to
   Blogs / Micro-blogs       Wordpress / Twitter
   People Networks           Facebook / LinkedIn
   Multimedia Platforms      YouTube / Flicker
   Bookmarks                 Reddit / Stumbleupon
   Forums                    Huffington / O’Reilly
   Wikis                     Various encyclopedias
   Apps                      Smart device software
   Virtual Worlds            Second Life / WoW
 Those who “care”

 Those who might “care”

 Those who “care less”

 Everybody “cares”
   “Google it”!

   Internet channels outpace broadcast TV

   Traditional media becomes obsolete

   Free, cheap and easy tools make it easy
 Fun causes the adoption

 Utility generates adaptation

 Crisis = mass implementation
   Branding
   Public Relations
   Engage Existing Customers
   Attract New Customers
   Expand Market Share
   Generate Leads
   Generate Revenue
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
   By Nassim Nicholas Taleb

   Defined: “A black swan is an event, positive or
    negative, that is deemed improbable yet
    causes massive consequences.”
Colorado CAHE Annual Social Media Presentation
Social Media Best Practices ©with Dirk Spencer
Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
Dirk Spencer Colorado Association of Healthcare Executives Speaker
   Heath care from iTunes (SMS technology)
   http://itunes.apple.com/us/app/id466079030
   Patient-Physician Connectivity
   Free
   Anytime
   Anywhere
   5,000 Licensed US
    Physicians
Colorado CAHE Annual Social Media Presentation
   Social Network Cameras

   Cameras identify objects without labels

   No more:
       Name tags
       license or registration tags
       QR Codes
   360 Interviews booked in 48 hours
   120 Hires in 4 Weeks
   VPs to wait staff
   Automated
     Candidate tracking
     Interview schedules
     Offers/Acceptances
   SM Cost- $3K
   Traditional Spend - $40K
 Regulatory Change

 Merging Platforms

 New Dashboards
Social Media Best Practices ©with Dirk Spencer
         Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
         Dirk Spencer Colorado Association of Healthcare Executives Speaker




   MayoRagan 3rd Annual
    Health Care Social Media Summit
   Engaging patients,
    employees and the
    media in the digital age
   October 17-19, 2011
    Mayo Clinic
    Rochester, MN
   Presented by: Ragan Communications
   Hosted by: Mayo Clinic Center for Social Media
   Twitter hashtag: #mayoragan
Colorado CAHE Annual Social Media Presentation
   Browser software is born
   Email
   Email Spam
   Banner ads
   Web page advertising
   Internet service providers are MIA initially
   Static Content

   Boolean Search

   Push Strategies

   Bulletin Boards

   Membership Based Data Sharing

   Search Engines as order-takers
   “Personal” sharing begins

   Internet access comes to more homes

   Telecom infrastructures expand
   Context awareness

   Semantic Search

   Pull Strategies

   Search engine choices multiply

   Mass customization of data

   User Meta-Tags
   Social Media is repurposed on purpose
   “Communities”
   Blogs generates real income
   Internet video hosting takes hold
   Groups master the political action plan
   Texting replaces email on college campuses
 Video-based communication

 Personalized web experiences begins

 Virtual worlds interact with physical appliances

 Mixed reality takes shape as an alternate life-style

 Computer generated content
   Users force integration
   Developers allow innovation
   The convenience of digital socializing and
    business execution provide people with
    options
 Sharing becomes
  Strategic and
  Tactical


 Engagement
  The code word in social media
 Authenticity

 Personalization

 Transparency
 Backup becomes primary

 Boundaries blur

 New “media” requires new rules
   Social Media officially goes mainstream
   Blogging evolves into career paths
   Internet video organizes by channel
   Groups become dynamic
   Email goes the way of the fax machine
   Texting replaces talking at meetings
   The wireless video phone and internet access
    turns everyone into a witness, film maker or
    historian
   Wireless infrastructure goes everywhere
   Cell phone features increase
   Cheaper hardware becomes accessible
   Merging of PC and telecom functionality
   Death of minute-based billing
   Birth of data-transmission billing
 Follow a Process

 Be Engaging

 Have an objective
 Follow a Process

 Be Engaging

 Have an objective
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
 Relationships are
 the precursor to trust

 Business happens at
 the speed of trust

 Trust Leads Buying
   It is tough to fake engagement with the
    community with this many eyes on the prize,
    product, service or mission
Colorado CAHE Annual Social Media Presentation
 Expert
 Evangelist
 Enthusiast
 Aficionado
 Educator
 Entertainer

                55
Colorado CAHE Annual Social Media Presentation
 …go negative

 …appear to go negative

 …aim to “make a point”
 Takes Content

 In a Context

 On a Schedule
 Web Site
 Blogging
 Video
 LinkedIn
 Twitter
 FaceBook
 YouTube
 Tools / Automation
                       59
Colorado CAHE Annual Social Media Presentation
 Have something to say

 Say it often

 Discuss dissention

 Blog on multiple sites
                           61
 Have a company profile
 Have a professional profile
 Connect to everyone & anyone
 Join groups
 Create groups
 Ask and Answer Questions
 100MM+ members

        The #1 B2B and B2C Network
                                     62
 Stake your claim by name / Have a back-up

 Master Three Things:
  Re-Tweet
  Tiny URL
  Follow-Friday

      This is Your Traffic Cop for 100MM Users

                                                 63
 The relationship genie

 It is no longer personal

 Over 100MM members

 400,000 application developers

           Get your Fan-Page On Already
                                          64
   Bought by Google

   SEO is arbitrary if you own the video store

   Video is what makes it “sticky”

   You are ready with an $80 buck “Cam”
 Seesmic - Combines true social CRM with mobile

 Reachable – Connect to your buyer w/o permission

 eTrigue – Turn the anonymous into identifiable buyers

 Optify - Social marketing automation vendor (they optimize
  buyer enablement activities)

 Sprout Social – Identify, track and organize social contacts
 Outsourcing the company voice
 Failing to have a solid customer service
  vendor
 Updating across all channels at once
 Failing to respond to your community
 Undefined vendor service level agreements
   This has to be someone’s job
   Start with pilot projects
   Automate “production” related tasks
   Know your demographics
   Have a message the locals can brag about
   Leverage the national brand-message
   Consider what you can measure
   Stick to what you should measure
   Make it about the money if possible
   “Mentions” may make the merriest of metrics
Colorado CAHE Annual Social Media Presentation
Social Media Best Practices ©with Dirk Spencer
              Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
              Dirk Spencer Colorado Association of Healthcare Executives Speaker




       Call this guy

         Thank You
Not exactly
 2 hours…
Social Media Best Practices ©with Dirk Spencer
                                 Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
                                 Dirk Spencer Colorado Association of Healthcare Executives Speaker




   ebennett.org/
   ed@ebennett.org
   ebennett@umm.edu
   Cell: 410-350-5480
   Work: 410-328-0771
   Manages web operations at the University of Maryland Medical Center
    (UMMC)
   #HCSM (Health Care Social Media Community) on Twitter advocate
   Advisory Board:
     Mayo Clinic Center for Social Media
     A.D.A.M. Health Solutions Client Advisory Board
   Paid advisor:
     TPR Media
     UbiCare
   Fun Fact: Prefers the phone to email…
Social Media Best Practices ©with Dirk Spencer
                                 Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
                                 Dirk Spencer Colorado Association of Healthcare Executives Speaker




   Director of Digital Marketing &
    Communications, Inova Health System
   www.christopherboyer.com
   @chrisboyer
   303.579.4232
   Mr. ROI - “No margin, no mission”
   Fun Fact: A math-guy you’ll like talking to
Social Media Best Practices ©with Dirk Spencer
       Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
       Dirk Spencer Colorado Association of Healthcare Executives Speaker




   http://thielst.typepad.com
   christina@cthielst.com
   @Cthielst
   http://www.linkedin.com/in/christinathielst
   Author:
    Social Media in Healthcare
Colorado CAHE Annual Social Media Presentation
Social Media Best Practices ©with Dirk Spencer
                      Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
                      Dirk Spencer Colorado Association of Healthcare Executives Speaker




 GoldenPracticesInc.com
 @michellegolden
 michelle@goldenpractices.com
 +1 314.416.1201
 Author: Social Media Strategies
          for Professionals and
          Their Firms
 http://www.linkedin.com/in/michellegolden
Colorado CAHE Annual Social Media Presentation
 Director of Center for Social Media at the Mayo Clinic
 http://socialmedia.mayoclinic.org/about-3/home/
 Chancellor of Social Media University, Global (SMUG)
 @LeeAase
 Social Media Health Network
  Mayo Clinic Center for Social Media
 socialmediacenter@mayo.edu
 507-284-5005
 http://socialmedia.mayoclinic.org/about-3/advisory-board/
 http://social-media-university-global.org/35-social-media-
  theses/
   http://www.chrisbevolo.com
   President Thinkinterval.com
   chris@chrisbevolo.com
   http://www.linkedin.com/in/chrisbevolo
   Author: Joe Public Doesn’t Care
            About Your Hospital
Colorado CAHE Annual Social Media Presentation
Social Media Best Practices ©with Dirk Spencer
Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
Dirk Spencer Colorado Association of Healthcare Executives Speaker




                      socialmediaexaminer.com
                      mike@socialmediaexaminer.com
                      @Mike_Stelzner
                      Author: Launch: How to Quickly Propel
                               Your Business Beyond
                                  the Competition
Colorado CAHE Annual Social Media Presentation
Social Media Best Practices ©with Dirk Spencer
                                Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
                                Dirk Spencer Colorado Association of Healthcare Executives Speaker




   #Tru Events - The Recruiter Unconference
   http://recruitingunblog.wordpress.com
   Top 25 “Most influential on-line recruiter”
   Recruiting, H.R, Social Recruiting, Social
    Media and Technology
   @BillBoorman
   billboorman@btinternet.com
   bill@billboorman.co.uk
   0044-(0)-7914-876173
Colorado CAHE Annual Social Media Presentation
 Vice President of Emerging Media &
  Innovation for agency 360i
 Marketersstudio@gmail.com
 Marketersstudio.com
 100 ways to measure social media:
    http://www.marketersstudio.com/2009/11/100-ways-to-measure-social-media-.html

   Referenced in “Social Media Metrics”
    by Jim Sterne, Ed Bennett and more
1. Volume of consumer-created buzz for a brand based on number of posts
2. Amount of buzz based on number of impressions
3. Shift in buzz over time
4. Buzz by time of day / daypart
5. Seasonality of buzz
6. Competitive buzz
7. Buzz by category / topic
8. Buzz by social channel (forums, social networks, blogs, Twitter, etc)
9. Buzz by stage in purchase funnel (e.g., researching vs. completing transaction vs. post-purchase)
10. Asset popularity (e.g., if several videos are available to embed, which is used more)
11. Mainstream media mentions
12. Fans
13. Followers
14. Friends
15. Growth rate of fans, followers, and friends
16. Rate of virality / pass-along
17. Change in virality rates over time
18. Second-degree reach (connections to fans, followers, and friends exposed - by people or impressions)
19. Embeds / Installs
20. Downloads
21. Uploads
22. User-initiated views (e.g., for videos)
23. Ratio of embeds or favoriting to views
24. Likes / favorites
25. Comments
26. Ratings
27. Social bookmarks
28. Subscriptions (RSS, podcasts, video series)
29. Pageviews (for blogs, microsites, etc)
30. Effective CPM based on spend per impressions received
31. Change in search engine rankings for the site linked to through social media
32. Change in search engine share of voice for all social sites promoting the brand
33. Increase in searches due to social activity
34. Percentage of buzz containing links
35. Links ranked by influence of publishers
36. Percentage of buzz containing multimedia (images, video, audio)
37. Share of voice on social sites when running earned and paid media in same environment
38. Influence of consumers reached
39. Influence of publishers reached (e.g., blogs)
40. Influence of brands participating in social channels
   41. Demographics of target audience engaged with social channels
   42. Demographics of audience reached through social media
   43. Social media habits/interests of target audience
   44. Geography of participating consumers
   45. Sentiment by volume of posts
   46. Sentiment by volume of impressions
   47. Shift in sentiment before, during, and after social marketing programs
   48. Languages spoken by participating consumers
   49. Time spent with distributed content
   50. Time spent on site through social media referrals
   51. Method of content discovery (search, pass-along, discovery engines, etc)
   52. Clicks
   53. Percentage of traffic generated from earned media
   54. View-throughs
   55. Number of interactions
   56. Interaction/engagement rate
   57. Frequency of social interactions per consumer
   58. Percentage of videos viewed
   59. Polls taken / votes received
   60. Brand association
61. Purchase consideration
62. Number of user-generated submissions received
63. Exposures of virtual gifts
64. Number of virtual gifts given
65. Relative popularity of content
66. Tags added
67. Attributes of tags (e.g., how well they match the brand's perception of itself)
68. Registrations from third-party social logins (e.g., Facebook Connect, Twitter OAuth)
69. Registrations by channel (e.g., Web, desktop application, mobile application, SMS, etc)
70. Contest entries
71. Number of chat room participants
72. Wiki contributors
73. Impact of offline marketing/events on social marketing programs or buzz
74. User-generated content created that can be used by the marketer in other channels
75. Customers assisted
76. Savings per customer assisted through direct social media interactions compared to other channels (e.g.,
     call centers, in-store)
77. Savings generated by enabling customers to connect with each other
78. Impact on first contact resolution (FCR) (hat tip to Forrester Research for that one)
79. Customer satisfaction
80. Volume of customer feedback generated
81. Research & development time saved based on feedback from social media
82. Suggestions implemented from social feedback
83. Costs saved from not spending on traditional research
84. Impact on online sales
85. Impact on offline sales
86. Discount redemption rate
87. Impact on other offline behavior (e.g., TV tune-in)
88. Leads generated
89. Products sampled
90. Visits to store locator pages
91. Conversion change due to user ratings, reviews
92. Rate of customer/visitor retention
93. Impact on customer lifetime value
94. Customer acquisition / retention costs through social media
95. Change in market share
96. Earned media's impact on results from paid media
97. Responses to socially posted events
98. Attendance generated at in-person events
99. Employees reached (for internal programs)
100. Job applications received
Colorado CAHE Annual Social Media Presentation
   Marketing Manager HubSpot.Com
   @jessicameher
   http://www.linkedin.com/in/jessicameher
   Author: 25 Website ‘Must Haves’ for Driving
                  Traffic, Leads & Sales
   Building Inbound Links
   Use On-page SEO
   Input Title Tags & Meta Tags
   Have an XML Sitemaps
   Install 301 Redirects
   Make the “home” page about home
   Be Consistent with layout and format
   Use real images
   Simplify navigation
   Avoid Flash & Animation
   Make it accessible
   Messaging
   Educate and Offer Value
   Avoid Corporate Gobbledygook
   Be Clear Not Clever
   Making Content Shareable
   Effective Call-to-Actions
   Landing Pages
   Forms
   Newsletters
Colorado CAHE Annual Social Media Presentation
   60SecondMarketer.com
   678-313-3472
   Jamie.Turner@60SecondMarketer.com
   Co-Author: How to Make Money
                   with Social Media
   Simplify – Seriously Simply the User Interface
   Match brand elements to the website
   Use white-space to enhance navigation
   Avoid Flash / Java / pop-up windows
   Use drop-downs
   Use pick lists
   Use pre-populated fields
   Limit the amount of text input required
   Use Mobile-Redirects to catch phone users
   Have a link to the main web site
Colorado CAHE Annual Social Media Presentation
   SocialMediaToday.com
   SocialBakers.com
   Socialmediaexaminer.com
   Thesocialmediaguide.com
   GetListed.org
   Universal Business List (ubl.org)
   Placeblogger.com
   Localeze.com
   Switchboard.com
   Yelp.com
   Insiderpages.com
   Citysearch.com
   Local.com
   MerchantCircle.com
   HootSuite.com
   Hubspot.com
   YourBuzz.com
   FourSquare.com
   FacebookPlaces.com
   LinkedIn.com
   WordPress.com
   YouTube.com
   Gowalla.com
   SCVNGR.com
   http://www.nursingworld.org/socialnetworki
    ngtoolkit (Anderson, J / Boyd, S.)
   The Zen of Social Media Marketing by Shama Kabani and Chris Brogan
   Twitter Power 2.0 by Joel Comm and Anthony Robbins
   The Twitter Book by Tim O'Reilly and Sarah Milstein
   ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett
   The Social Media Bible by Lon Safko
   Social Media Metrics by Jim Sterne and David Meerman Scott
   Secrets of Social Media Marketing by Paul Gillin
   Social Media Strategies for Professionals and Their Firms by Michelle Golden
   Marketing in the Groundswell by Charlene Li and Josh Bernoff
   Social Media 101: Tactics and Tips to Develop Your Business Online by Chris Brogan
   Connected: The Surprising Power of Our Social Networks… by Nicholas A. Christakis and James H. Fowler
   The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
   Get Connected: The Social Networking Toolkit for Business by Starr Hall and Chadd Rosenberg
   The Micro-Script Rules by Bill Schley
   Social BOOM! by Jeffrey H. Gitomer
   Social Media ROI by Olivier Blanchard
   Success Secrets of Social Media Marketing Superstars by Mitch Meyerson
   301 Ways to Use Social Media To Boost Your Marketing by Catherine
   Parker Social Media Marketing All-in-One For Dummies by Jan Zimmerman and Doug Sahlin
   Social Media in Healthcare: Connect, Communicate and Collaborate by Christina Beach Thielst
   Joe Public Doesn't Care About Your Hospital by Chris Bevolo Pull
   The Power of Semantic Web to Transform Your Business by David Siegel
   The Rough Guide to Blogging by Jonathan Yang
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Colorado CAHE Annual Social Media Presentation
Social Media Best Practices ©with Dirk Spencer
             Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media
             Dirk Spencer Colorado Association of Healthcare Executives Speaker




Contact Information:
 DirkPMP@Yahoo.Com
 214-295-8687
 @DirkInDallas
 http://www.linkedin.com/in/dirkindallas

Speaker Schedule:
 LinkedIn for Recruiters - DFWTRN August Luncheon Aug 3, 2011 - Dallas
 Frisco Connect Job Seeker Strategy Summit 2011 Aug 6, 2011 - Frisco
 Resume Psychology "Get the Offer - Not the Interview"© Sep 10, 2011 –
   Crossroads
 Your Digital Footprint: - How to Create a Internet Presence© Sep 20, 2011 - Texas
   Small Business Summit
 Colorado Association Healthcare Executives (CAHE) 2011 Annual Conference Oct
   20, 2011
 Resume Psychology "Get the Offer - Not the Interview"© Nov 12, 2011 -
   Crossroads
A former DOD Analyst turned Recruiter and Social Media Tactician Dirk is the creator of
    "Resume Psychology – Get the Offer Not the Interview©.
    Some of the organizations where Dirk as spoken on resumes, social media, LinkedIn or
    featured include:
   Executive Search Owners Association (ESOA)
   Inter-City Personnel Associates (IPA) Associates Food & Beverage
   Pikes Peak Recruiter Network (PPRN)
   Irving-Las Colinas Chamber of Commerce Breakfast of Champions
   Texas Regional Infrastructure Security Conference
   North Texas Small Business Summit
   TalentNet Live Social Recruiting Conference
   The Rick Gillis Radio Show in Houston, Texas ESPN Radio
   CareerRocketeer.Com list “The 150+ Experts on Twitter ALL Job Seekers MUST Follow
   The Fort-Worth Star-Telegram
    Dirk is the group manager of Resume Psychology © on LinkedIn.Com with over 1,200
    members.
    You can follow him on Twitter at @DirkInDallas
    He has worked contract, agency, and corporate recruiting and is currently based in Plano,
    Texas.
   Irving / Las Colinas Chamber of Commerce Breakfast of
    Champions
   North Texas Small Business Summit
   IIBA International Institute of Business Analyst
   Intuit Women's Network (IWN),
   National Investor Relations Institute (NIRI) Dallas*Fort Worth
    Chapter
   Texas Instruments (TI) Alumni Association (TIAA) Plano Centre
   TWC - Texas Workforce Commission Veterans Support Group
   Talent Net Live Social Recruiting Conference
   American Society of Quality (ASQ)
   Greater Irving- Job Angels Networking Event
   Executive Recruiter Association (ERA)
   Dallas Fort-Worth Texas Recruiter Network (DFWTRN)
   St. Jude Career Alliance a Chapter of the Catholic Career Development
    Community (CCDC),
   Career Counseling Group (CCG) of DFW Islamic Association of North Texas
    (IANT),
   Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)
   Crossroads Bible Church (CBC) Career Transition Workshop (CTW)
   Jewish Family Service (JFS)
   Career Jump Start - First United Methodist Church Richardson (FUMCR)
   Carrollton Career Focus Group (CFG),
   Carrollton City Job Hunt 101,
   Custer Rd Church Job Net Plano
   Fort Worth Career Search Network (FWCSN)
   MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)
   McKinney Trinity Presbyterian Church Career Transition Network (CTN)
   McKinney Workforce Networking, Preston Trail Job Network (PTJN),
   Saint Philip's Episcopal of Frisco Job Ministry, Southlake Focus Group (SFG)
   St. Andrew UMC Sales Group with Dennis O’Hagan

More Related Content

More from Dirk Spencer Corporate Recruiter LION

UPDATED: Resumes, Recruiters and LinkedIn Career Hacks NTX ISSA Cyber Securit...
UPDATED: Resumes, Recruiters and LinkedIn Career Hacks NTX ISSA Cyber Securit...UPDATED: Resumes, Recruiters and LinkedIn Career Hacks NTX ISSA Cyber Securit...
UPDATED: Resumes, Recruiters and LinkedIn Career Hacks NTX ISSA Cyber Securit...Dirk Spencer Corporate Recruiter LION
 
LinkedIn Recruiter Fail --False Match on "Current" Company Search By Dirk
LinkedIn Recruiter Fail --False Match on "Current" Company Search By DirkLinkedIn Recruiter Fail --False Match on "Current" Company Search By Dirk
LinkedIn Recruiter Fail --False Match on "Current" Company Search By DirkDirk Spencer Corporate Recruiter LION
 
My JCPenney Full Time IT Job Opening - Enterprise Monitoring Engineer Opening
My JCPenney Full Time IT Job Opening - Enterprise Monitoring Engineer OpeningMy JCPenney Full Time IT Job Opening - Enterprise Monitoring Engineer Opening
My JCPenney Full Time IT Job Opening - Enterprise Monitoring Engineer OpeningDirk Spencer Corporate Recruiter LION
 
Mini-billboards on Linked - Using Pictures to Post Jobs and Share Leads
Mini-billboards on Linked - Using Pictures to Post Jobs and Share LeadsMini-billboards on Linked - Using Pictures to Post Jobs and Share Leads
Mini-billboards on Linked - Using Pictures to Post Jobs and Share LeadsDirk Spencer Corporate Recruiter LION
 
Dirk Spencer Networking on Purpose 2013 ERE Recruiting Conference Speakers
Dirk Spencer Networking on Purpose 2013 ERE Recruiting Conference SpeakersDirk Spencer Networking on Purpose 2013 ERE Recruiting Conference Speakers
Dirk Spencer Networking on Purpose 2013 ERE Recruiting Conference SpeakersDirk Spencer Corporate Recruiter LION
 

More from Dirk Spencer Corporate Recruiter LION (20)

UPDATED: Resumes, Recruiters and LinkedIn Career Hacks NTX ISSA Cyber Securit...
UPDATED: Resumes, Recruiters and LinkedIn Career Hacks NTX ISSA Cyber Securit...UPDATED: Resumes, Recruiters and LinkedIn Career Hacks NTX ISSA Cyber Securit...
UPDATED: Resumes, Recruiters and LinkedIn Career Hacks NTX ISSA Cyber Securit...
 
LinkedIn Recruiter Fail --False Match on "Current" Company Search By Dirk
LinkedIn Recruiter Fail --False Match on "Current" Company Search By DirkLinkedIn Recruiter Fail --False Match on "Current" Company Search By Dirk
LinkedIn Recruiter Fail --False Match on "Current" Company Search By Dirk
 
Contract vs FTE (Full-Time Employment Lecture Notes
Contract vs FTE (Full-Time Employment Lecture NotesContract vs FTE (Full-Time Employment Lecture Notes
Contract vs FTE (Full-Time Employment Lecture Notes
 
My JCPenney Full Time IT Job Opening - Enterprise Monitoring Engineer Opening
My JCPenney Full Time IT Job Opening - Enterprise Monitoring Engineer OpeningMy JCPenney Full Time IT Job Opening - Enterprise Monitoring Engineer Opening
My JCPenney Full Time IT Job Opening - Enterprise Monitoring Engineer Opening
 
Origami Reindeer Container
Origami Reindeer ContainerOrigami Reindeer Container
Origami Reindeer Container
 
Reentering the Workforce - Job Titles & Functional Statements
Reentering the Workforce - Job Titles & Functional StatementsReentering the Workforce - Job Titles & Functional Statements
Reentering the Workforce - Job Titles & Functional Statements
 
1-Button - 2-Click LinkedIn Feed Fix
1-Button - 2-Click LinkedIn Feed Fix 1-Button - 2-Click LinkedIn Feed Fix
1-Button - 2-Click LinkedIn Feed Fix
 
Mini-billboards on Linked - Using Pictures to Post Jobs and Share Leads
Mini-billboards on Linked - Using Pictures to Post Jobs and Share LeadsMini-billboards on Linked - Using Pictures to Post Jobs and Share Leads
Mini-billboards on Linked - Using Pictures to Post Jobs and Share Leads
 
Using LinkedIn for Job Search
Using LinkedIn for Job Search  Using LinkedIn for Job Search
Using LinkedIn for Job Search
 
Ice Storm Pictures 2013 - First Winter Mix Plano Texas
Ice Storm Pictures   2013 - First Winter Mix Plano TexasIce Storm Pictures   2013 - First Winter Mix Plano Texas
Ice Storm Pictures 2013 - First Winter Mix Plano Texas
 
Dirk Spencer Networking on Purpose 2013 ERE Recruiting Conference Speakers
Dirk Spencer Networking on Purpose 2013 ERE Recruiting Conference SpeakersDirk Spencer Networking on Purpose 2013 ERE Recruiting Conference Speakers
Dirk Spencer Networking on Purpose 2013 ERE Recruiting Conference Speakers
 
Dirk Spencer Networking with Speakers
Dirk Spencer   Networking with SpeakersDirk Spencer   Networking with Speakers
Dirk Spencer Networking with Speakers
 
Dirk Spencer - Interview Psychology - Preparation Attracts Offers
Dirk Spencer - Interview Psychology - Preparation Attracts OffersDirk Spencer - Interview Psychology - Preparation Attracts Offers
Dirk Spencer - Interview Psychology - Preparation Attracts Offers
 
Dirk Spencer Resume Psychology - The Resume Playbook
Dirk Spencer   Resume Psychology - The Resume PlaybookDirk Spencer   Resume Psychology - The Resume Playbook
Dirk Spencer Resume Psychology - The Resume Playbook
 
LinkedIn Endorsements - Why You Care - Team Dirk
LinkedIn Endorsements  - Why You Care - Team DirkLinkedIn Endorsements  - Why You Care - Team Dirk
LinkedIn Endorsements - Why You Care - Team Dirk
 
Relationships
RelationshipsRelationships
Relationships
 
Dirk Spencer - Finding Open Jobs with Job Boards -
Dirk Spencer - Finding Open Jobs with Job Boards - Dirk Spencer - Finding Open Jobs with Job Boards -
Dirk Spencer - Finding Open Jobs with Job Boards -
 
Dirk Spencer - Your Resume Action Plan - Resume Boot Camp
Dirk Spencer - Your Resume Action Plan - Resume Boot Camp Dirk Spencer - Your Resume Action Plan - Resume Boot Camp
Dirk Spencer - Your Resume Action Plan - Resume Boot Camp
 
Dirk Spencer Linked in for Recruiters DFWTRN preso
Dirk Spencer Linked in for Recruiters DFWTRN presoDirk Spencer Linked in for Recruiters DFWTRN preso
Dirk Spencer Linked in for Recruiters DFWTRN preso
 
Dirk Spencer Resume Psychology - The Watermark lecture 2011
Dirk Spencer   Resume Psychology - The Watermark lecture 2011Dirk Spencer   Resume Psychology - The Watermark lecture 2011
Dirk Spencer Resume Psychology - The Watermark lecture 2011
 

Recently uploaded

How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationMJDuyan
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 

Recently uploaded (20)

How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
Benefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive EducationBenefits & Challenges of Inclusive Education
Benefits & Challenges of Inclusive Education
 
Prelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quizPrelims of Kant get Marx 2.0: a general politics quiz
Prelims of Kant get Marx 2.0: a general politics quiz
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 

Colorado CAHE Annual Social Media Presentation

  • 1. Social Media Best Practices with Dirk Spencer ©
  • 2. “This would be a good time for some jokes”  “Keep them away from the food”  “Bring them back from lunch”
  • 5. “Entertainment Cost” discussed frequently  Yes - astigmatic vision is funny  Auto-correcting search strings - hysterical
  • 6. Expanding products & services  Containing cost part of every conversation  Competing digitally for patient share
  • 9. Flying machines  Distance writing  Speaking telegraph  Horseless carriage  Electric lamp  Word Processing  Electronic mail  Wireless telephone @  Social Media
  • 13.  Disruptive  Messy  The Great Equalizer
  • 14. Giant Killing  Complex relationships  New business  Collaboration without boundaries  Mass communication
  • 17. Publishing  eBooks / eHow-to  Blogs / Micro-blogs  Wordpress / Twitter  People Networks  Facebook / LinkedIn  Multimedia Platforms  YouTube / Flicker  Bookmarks  Reddit / Stumbleupon  Forums  Huffington / O’Reilly  Wikis  Various encyclopedias  Apps  Smart device software  Virtual Worlds  Second Life / WoW
  • 18.  Those who “care”  Those who might “care”  Those who “care less”  Everybody “cares”
  • 19. “Google it”!  Internet channels outpace broadcast TV  Traditional media becomes obsolete  Free, cheap and easy tools make it easy
  • 20.  Fun causes the adoption  Utility generates adaptation  Crisis = mass implementation
  • 21. Branding  Public Relations  Engage Existing Customers  Attract New Customers  Expand Market Share  Generate Leads  Generate Revenue
  • 24. By Nassim Nicholas Taleb  Defined: “A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences.”
  • 26. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker
  • 27. Heath care from iTunes (SMS technology)  http://itunes.apple.com/us/app/id466079030  Patient-Physician Connectivity  Free  Anytime  Anywhere  5,000 Licensed US Physicians
  • 29. Social Network Cameras  Cameras identify objects without labels  No more:  Name tags  license or registration tags  QR Codes
  • 30. 360 Interviews booked in 48 hours  120 Hires in 4 Weeks  VPs to wait staff  Automated  Candidate tracking  Interview schedules  Offers/Acceptances  SM Cost- $3K  Traditional Spend - $40K
  • 31.  Regulatory Change  Merging Platforms  New Dashboards
  • 32. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker  MayoRagan 3rd Annual Health Care Social Media Summit  Engaging patients, employees and the media in the digital age  October 17-19, 2011 Mayo Clinic Rochester, MN  Presented by: Ragan Communications  Hosted by: Mayo Clinic Center for Social Media  Twitter hashtag: #mayoragan
  • 34. Browser software is born  Email  Email Spam  Banner ads  Web page advertising  Internet service providers are MIA initially
  • 35. Static Content  Boolean Search  Push Strategies  Bulletin Boards  Membership Based Data Sharing  Search Engines as order-takers
  • 36. “Personal” sharing begins  Internet access comes to more homes  Telecom infrastructures expand
  • 37. Context awareness  Semantic Search  Pull Strategies  Search engine choices multiply  Mass customization of data  User Meta-Tags
  • 38. Social Media is repurposed on purpose  “Communities”  Blogs generates real income  Internet video hosting takes hold  Groups master the political action plan  Texting replaces email on college campuses
  • 39.  Video-based communication  Personalized web experiences begins  Virtual worlds interact with physical appliances  Mixed reality takes shape as an alternate life-style  Computer generated content
  • 40. Users force integration  Developers allow innovation  The convenience of digital socializing and business execution provide people with options
  • 41.  Sharing becomes  Strategic and  Tactical  Engagement  The code word in social media
  • 43.  Backup becomes primary  Boundaries blur  New “media” requires new rules
  • 44. Social Media officially goes mainstream  Blogging evolves into career paths  Internet video organizes by channel  Groups become dynamic  Email goes the way of the fax machine  Texting replaces talking at meetings  The wireless video phone and internet access turns everyone into a witness, film maker or historian
  • 45. Wireless infrastructure goes everywhere  Cell phone features increase  Cheaper hardware becomes accessible  Merging of PC and telecom functionality  Death of minute-based billing  Birth of data-transmission billing
  • 46.  Follow a Process  Be Engaging  Have an objective
  • 47.  Follow a Process  Be Engaging  Have an objective
  • 52.  Relationships are the precursor to trust  Business happens at the speed of trust  Trust Leads Buying
  • 53. It is tough to fake engagement with the community with this many eyes on the prize, product, service or mission
  • 55.  Expert  Evangelist  Enthusiast  Aficionado  Educator  Entertainer 55
  • 57.  …go negative  …appear to go negative  …aim to “make a point”
  • 58.  Takes Content  In a Context  On a Schedule
  • 59.  Web Site  Blogging  Video  LinkedIn  Twitter  FaceBook  YouTube  Tools / Automation 59
  • 61.  Have something to say  Say it often  Discuss dissention  Blog on multiple sites 61
  • 62.  Have a company profile  Have a professional profile  Connect to everyone & anyone  Join groups  Create groups  Ask and Answer Questions  100MM+ members The #1 B2B and B2C Network 62
  • 63.  Stake your claim by name / Have a back-up  Master Three Things:  Re-Tweet  Tiny URL  Follow-Friday This is Your Traffic Cop for 100MM Users 63
  • 64.  The relationship genie  It is no longer personal  Over 100MM members  400,000 application developers Get your Fan-Page On Already 64
  • 65. Bought by Google  SEO is arbitrary if you own the video store  Video is what makes it “sticky”  You are ready with an $80 buck “Cam”
  • 66.  Seesmic - Combines true social CRM with mobile  Reachable – Connect to your buyer w/o permission  eTrigue – Turn the anonymous into identifiable buyers  Optify - Social marketing automation vendor (they optimize buyer enablement activities)  Sprout Social – Identify, track and organize social contacts
  • 67.  Outsourcing the company voice  Failing to have a solid customer service vendor  Updating across all channels at once  Failing to respond to your community  Undefined vendor service level agreements
  • 68. This has to be someone’s job  Start with pilot projects  Automate “production” related tasks  Know your demographics  Have a message the locals can brag about  Leverage the national brand-message
  • 69. Consider what you can measure  Stick to what you should measure  Make it about the money if possible  “Mentions” may make the merriest of metrics
  • 71. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker Call this guy Thank You Not exactly 2 hours…
  • 72. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker  ebennett.org/  ed@ebennett.org  ebennett@umm.edu  Cell: 410-350-5480  Work: 410-328-0771  Manages web operations at the University of Maryland Medical Center (UMMC)  #HCSM (Health Care Social Media Community) on Twitter advocate  Advisory Board:  Mayo Clinic Center for Social Media  A.D.A.M. Health Solutions Client Advisory Board  Paid advisor:  TPR Media  UbiCare  Fun Fact: Prefers the phone to email…
  • 73. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker  Director of Digital Marketing & Communications, Inova Health System  www.christopherboyer.com  @chrisboyer  303.579.4232  Mr. ROI - “No margin, no mission”  Fun Fact: A math-guy you’ll like talking to
  • 74. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker  http://thielst.typepad.com  christina@cthielst.com  @Cthielst  http://www.linkedin.com/in/christinathielst  Author: Social Media in Healthcare
  • 76. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker  GoldenPracticesInc.com  @michellegolden  michelle@goldenpractices.com  +1 314.416.1201  Author: Social Media Strategies for Professionals and Their Firms  http://www.linkedin.com/in/michellegolden
  • 78.  Director of Center for Social Media at the Mayo Clinic  http://socialmedia.mayoclinic.org/about-3/home/  Chancellor of Social Media University, Global (SMUG)  @LeeAase  Social Media Health Network Mayo Clinic Center for Social Media  socialmediacenter@mayo.edu  507-284-5005  http://socialmedia.mayoclinic.org/about-3/advisory-board/  http://social-media-university-global.org/35-social-media- theses/
  • 79. http://www.chrisbevolo.com  President Thinkinterval.com  chris@chrisbevolo.com  http://www.linkedin.com/in/chrisbevolo  Author: Joe Public Doesn’t Care About Your Hospital
  • 81. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker  socialmediaexaminer.com  mike@socialmediaexaminer.com  @Mike_Stelzner  Author: Launch: How to Quickly Propel Your Business Beyond the Competition
  • 83. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker  #Tru Events - The Recruiter Unconference  http://recruitingunblog.wordpress.com  Top 25 “Most influential on-line recruiter”  Recruiting, H.R, Social Recruiting, Social Media and Technology  @BillBoorman  billboorman@btinternet.com  bill@billboorman.co.uk  0044-(0)-7914-876173
  • 85.  Vice President of Emerging Media & Innovation for agency 360i  Marketersstudio@gmail.com  Marketersstudio.com  100 ways to measure social media: http://www.marketersstudio.com/2009/11/100-ways-to-measure-social-media-.html  Referenced in “Social Media Metrics” by Jim Sterne, Ed Bennett and more
  • 86. 1. Volume of consumer-created buzz for a brand based on number of posts 2. Amount of buzz based on number of impressions 3. Shift in buzz over time 4. Buzz by time of day / daypart 5. Seasonality of buzz 6. Competitive buzz 7. Buzz by category / topic 8. Buzz by social channel (forums, social networks, blogs, Twitter, etc) 9. Buzz by stage in purchase funnel (e.g., researching vs. completing transaction vs. post-purchase) 10. Asset popularity (e.g., if several videos are available to embed, which is used more) 11. Mainstream media mentions 12. Fans 13. Followers 14. Friends 15. Growth rate of fans, followers, and friends 16. Rate of virality / pass-along 17. Change in virality rates over time 18. Second-degree reach (connections to fans, followers, and friends exposed - by people or impressions) 19. Embeds / Installs 20. Downloads
  • 87. 21. Uploads 22. User-initiated views (e.g., for videos) 23. Ratio of embeds or favoriting to views 24. Likes / favorites 25. Comments 26. Ratings 27. Social bookmarks 28. Subscriptions (RSS, podcasts, video series) 29. Pageviews (for blogs, microsites, etc) 30. Effective CPM based on spend per impressions received 31. Change in search engine rankings for the site linked to through social media 32. Change in search engine share of voice for all social sites promoting the brand 33. Increase in searches due to social activity 34. Percentage of buzz containing links 35. Links ranked by influence of publishers 36. Percentage of buzz containing multimedia (images, video, audio) 37. Share of voice on social sites when running earned and paid media in same environment 38. Influence of consumers reached 39. Influence of publishers reached (e.g., blogs) 40. Influence of brands participating in social channels
  • 88. 41. Demographics of target audience engaged with social channels  42. Demographics of audience reached through social media  43. Social media habits/interests of target audience  44. Geography of participating consumers  45. Sentiment by volume of posts  46. Sentiment by volume of impressions  47. Shift in sentiment before, during, and after social marketing programs  48. Languages spoken by participating consumers  49. Time spent with distributed content  50. Time spent on site through social media referrals  51. Method of content discovery (search, pass-along, discovery engines, etc)  52. Clicks  53. Percentage of traffic generated from earned media  54. View-throughs  55. Number of interactions  56. Interaction/engagement rate  57. Frequency of social interactions per consumer  58. Percentage of videos viewed  59. Polls taken / votes received  60. Brand association
  • 89. 61. Purchase consideration 62. Number of user-generated submissions received 63. Exposures of virtual gifts 64. Number of virtual gifts given 65. Relative popularity of content 66. Tags added 67. Attributes of tags (e.g., how well they match the brand's perception of itself) 68. Registrations from third-party social logins (e.g., Facebook Connect, Twitter OAuth) 69. Registrations by channel (e.g., Web, desktop application, mobile application, SMS, etc) 70. Contest entries 71. Number of chat room participants 72. Wiki contributors 73. Impact of offline marketing/events on social marketing programs or buzz 74. User-generated content created that can be used by the marketer in other channels 75. Customers assisted 76. Savings per customer assisted through direct social media interactions compared to other channels (e.g., call centers, in-store) 77. Savings generated by enabling customers to connect with each other 78. Impact on first contact resolution (FCR) (hat tip to Forrester Research for that one) 79. Customer satisfaction 80. Volume of customer feedback generated
  • 90. 81. Research & development time saved based on feedback from social media 82. Suggestions implemented from social feedback 83. Costs saved from not spending on traditional research 84. Impact on online sales 85. Impact on offline sales 86. Discount redemption rate 87. Impact on other offline behavior (e.g., TV tune-in) 88. Leads generated 89. Products sampled 90. Visits to store locator pages 91. Conversion change due to user ratings, reviews 92. Rate of customer/visitor retention 93. Impact on customer lifetime value 94. Customer acquisition / retention costs through social media 95. Change in market share 96. Earned media's impact on results from paid media 97. Responses to socially posted events 98. Attendance generated at in-person events 99. Employees reached (for internal programs) 100. Job applications received
  • 92. Marketing Manager HubSpot.Com  @jessicameher  http://www.linkedin.com/in/jessicameher  Author: 25 Website ‘Must Haves’ for Driving Traffic, Leads & Sales
  • 93. Building Inbound Links  Use On-page SEO  Input Title Tags & Meta Tags  Have an XML Sitemaps  Install 301 Redirects
  • 94. Make the “home” page about home  Be Consistent with layout and format  Use real images  Simplify navigation  Avoid Flash & Animation  Make it accessible
  • 95. Messaging  Educate and Offer Value  Avoid Corporate Gobbledygook  Be Clear Not Clever  Making Content Shareable
  • 96. Effective Call-to-Actions  Landing Pages  Forms  Newsletters
  • 98. 60SecondMarketer.com  678-313-3472  Jamie.Turner@60SecondMarketer.com  Co-Author: How to Make Money with Social Media
  • 99. Simplify – Seriously Simply the User Interface  Match brand elements to the website  Use white-space to enhance navigation  Avoid Flash / Java / pop-up windows  Use drop-downs
  • 100. Use pick lists  Use pre-populated fields  Limit the amount of text input required  Use Mobile-Redirects to catch phone users  Have a link to the main web site
  • 102. SocialMediaToday.com  SocialBakers.com  Socialmediaexaminer.com  Thesocialmediaguide.com  GetListed.org  Universal Business List (ubl.org)  Placeblogger.com  Localeze.com  Switchboard.com
  • 103. Yelp.com  Insiderpages.com  Citysearch.com  Local.com  MerchantCircle.com  HootSuite.com  Hubspot.com  YourBuzz.com  FourSquare.com
  • 104. FacebookPlaces.com  LinkedIn.com  WordPress.com  YouTube.com  Gowalla.com  SCVNGR.com  http://www.nursingworld.org/socialnetworki ngtoolkit (Anderson, J / Boyd, S.)
  • 105. The Zen of Social Media Marketing by Shama Kabani and Chris Brogan  Twitter Power 2.0 by Joel Comm and Anthony Robbins  The Twitter Book by Tim O'Reilly and Sarah Milstein  ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett  The Social Media Bible by Lon Safko  Social Media Metrics by Jim Sterne and David Meerman Scott  Secrets of Social Media Marketing by Paul Gillin  Social Media Strategies for Professionals and Their Firms by Michelle Golden  Marketing in the Groundswell by Charlene Li and Josh Bernoff  Social Media 101: Tactics and Tips to Develop Your Business Online by Chris Brogan  Connected: The Surprising Power of Our Social Networks… by Nicholas A. Christakis and James H. Fowler  The Referral Engine: Teaching Your Business to Market Itself by John Jantsch  Get Connected: The Social Networking Toolkit for Business by Starr Hall and Chadd Rosenberg  The Micro-Script Rules by Bill Schley  Social BOOM! by Jeffrey H. Gitomer  Social Media ROI by Olivier Blanchard  Success Secrets of Social Media Marketing Superstars by Mitch Meyerson  301 Ways to Use Social Media To Boost Your Marketing by Catherine  Parker Social Media Marketing All-in-One For Dummies by Jan Zimmerman and Doug Sahlin  Social Media in Healthcare: Connect, Communicate and Collaborate by Christina Beach Thielst  Joe Public Doesn't Care About Your Hospital by Chris Bevolo Pull  The Power of Semantic Web to Transform Your Business by David Siegel  The Rough Guide to Blogging by Jonathan Yang
  • 116. Social Media Best Practices ©with Dirk Spencer Dirk Spencer CAHE 20011 Annual Conference Speaker Social Media Dirk Spencer Colorado Association of Healthcare Executives Speaker Contact Information:  DirkPMP@Yahoo.Com  214-295-8687  @DirkInDallas  http://www.linkedin.com/in/dirkindallas Speaker Schedule:  LinkedIn for Recruiters - DFWTRN August Luncheon Aug 3, 2011 - Dallas  Frisco Connect Job Seeker Strategy Summit 2011 Aug 6, 2011 - Frisco  Resume Psychology "Get the Offer - Not the Interview"© Sep 10, 2011 – Crossroads  Your Digital Footprint: - How to Create a Internet Presence© Sep 20, 2011 - Texas Small Business Summit  Colorado Association Healthcare Executives (CAHE) 2011 Annual Conference Oct 20, 2011  Resume Psychology "Get the Offer - Not the Interview"© Nov 12, 2011 - Crossroads
  • 117. A former DOD Analyst turned Recruiter and Social Media Tactician Dirk is the creator of "Resume Psychology – Get the Offer Not the Interview©. Some of the organizations where Dirk as spoken on resumes, social media, LinkedIn or featured include:  Executive Search Owners Association (ESOA)  Inter-City Personnel Associates (IPA) Associates Food & Beverage  Pikes Peak Recruiter Network (PPRN)  Irving-Las Colinas Chamber of Commerce Breakfast of Champions  Texas Regional Infrastructure Security Conference  North Texas Small Business Summit  TalentNet Live Social Recruiting Conference  The Rick Gillis Radio Show in Houston, Texas ESPN Radio  CareerRocketeer.Com list “The 150+ Experts on Twitter ALL Job Seekers MUST Follow  The Fort-Worth Star-Telegram Dirk is the group manager of Resume Psychology © on LinkedIn.Com with over 1,200 members. You can follow him on Twitter at @DirkInDallas He has worked contract, agency, and corporate recruiting and is currently based in Plano, Texas.
  • 118. Irving / Las Colinas Chamber of Commerce Breakfast of Champions  North Texas Small Business Summit  IIBA International Institute of Business Analyst  Intuit Women's Network (IWN),  National Investor Relations Institute (NIRI) Dallas*Fort Worth Chapter  Texas Instruments (TI) Alumni Association (TIAA) Plano Centre  TWC - Texas Workforce Commission Veterans Support Group  Talent Net Live Social Recruiting Conference  American Society of Quality (ASQ)  Greater Irving- Job Angels Networking Event  Executive Recruiter Association (ERA)  Dallas Fort-Worth Texas Recruiter Network (DFWTRN)
  • 119. St. Jude Career Alliance a Chapter of the Catholic Career Development Community (CCDC),  Career Counseling Group (CCG) of DFW Islamic Association of North Texas (IANT),  Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI)  Crossroads Bible Church (CBC) Career Transition Workshop (CTW)  Jewish Family Service (JFS)  Career Jump Start - First United Methodist Church Richardson (FUMCR)  Carrollton Career Focus Group (CFG),  Carrollton City Job Hunt 101,  Custer Rd Church Job Net Plano  Fort Worth Career Search Network (FWCSN)  MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN)  McKinney Trinity Presbyterian Church Career Transition Network (CTN)  McKinney Workforce Networking, Preston Trail Job Network (PTJN),  Saint Philip's Episcopal of Frisco Job Ministry, Southlake Focus Group (SFG)  St. Andrew UMC Sales Group with Dennis O’Hagan