Showing how trade fairs can profit from mobile shops and Passbook for their ticketing. FairMate delivers solutions for trade fairs to manage visitors.

1. Passbook and Mobile Shops for
Trade Fairs

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
Introduction

What is Passbook?

What is FairMate

Integration of Passbook into
the ticket sales process

Examples
Overview

3. 3
Introduction

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Introduction (1/2) – Mobile Marketing

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Introduction (2/2) – Mobile Marketing
 Mobile devices aren't just smartphones –
everyhing goes mobile!
 No device is closer to the consumer than a
mobile device. Thus high potential for
individual approach and intense dialogue.
→ Trade fairs should use mobile shops and
innovative mobile marketing with Passbook!

6. 6
What is Passbook?

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What is Passbook (1/2)?
 Passbook is an application developed by Apple to
collect virtual objects like tickets and boarding
passes in one place.
 These tickets can be transferred directly via the
app, via e-mail or from a website.
 Passbook can be used on other smartphone
operating systems as well (Android, Blackberry)

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What is Passbook (2/2)?
 With Passbook, trade fairs can reach their
audience directly and on a more personal level
 Visitors automatically receive a greeting as soon
as they reach the vicinity of the event
 The ticket's QR code will show up on the screen of
the user's device at the entrance. There is no
need to go searching for the ticket on the
smartphone.

9. 9
What is FairMate?

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What is FairMate? (1/2)
FairMate is a complete visitor
management system with an online
shop, a mobile shop, Passbook
integration, on site cashier systems,
admission control, ticket counters and
tools for live statistics.
www.fairmate.eu

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What is FairMate? (2/2)
 Online Shop, extreme flexible and
configureable by customers with
integrated CMS-System on top.
 Mobile Shop, as stand alone, or in
addition to the online version.
 both versions support multiple
widely established ticket types
and deliver options like E-mail,
Passbook, SMS

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Integration of Passbook into
the ticket sales process

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Integration of Passbook into the ticket
sales process (1/3) – The process
Ticket sale
Ticket via SMS
Get the ticket
on your smartphone
with Passbook
Print out
your ticket
Open your ticket
on the smartphone via
e-mail
NEW!
Ticket via e-mail

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Integration of Passbook into the ticket
sales process (2/3) – Details
FairMate Online Shop On the smartphone

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Integration of Passbook into the ticket
sales process (3/3) – Details
 Explanation of what Passbook is for all customers of
the online shop
 Customers using an older iPhone will be kindly asked
to update their software
 Intelligent integration of Passbook into the FairMate
Mobile Shop
 Support for Passbook on other mobile operating
systems through PassWallet

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Examples

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Examples (1/3)
- Details
 We can adapt your assets (text and
images) for the Passbook ticket
 Space available for advertising purposes is
limited by technical means

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Examples

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Interested? Please let us know!
Contact
Ibrahim Mazari
Head of PR
imazari@dimedis.de
+49 (0) 221 – 921 260 52
www.dimedis.eu
Www.fairmate.eu
dimedis GmbH
Dillenburger Straße 83
51105 Cologne
Managing Director: Wilhelm Halling