Social Media Landscape in India
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This document discusses the growth of social media and internet usage in India. It notes that as of September 2011, India had 112 million internet users, with a 13% growth rate from 2010. Two-thirds of users are from outside the major metro areas. Key demographics driving growth are school/college aged individuals and young professionals. Mobile internet usage is also growing rapidly in India, with over 800 million mobile subscribers. Popular social media platforms in India include Facebook with 38 million users and LinkedIn with 12 million users. The document presents case studies on how businesses are using social media and provides resources for tracking social media usage and trends.
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- 2. © Digital Vidya What is Social Media? www.digitalvidya.com
- 3. © Digital Vidya Why care about Social Media? www.digitalvidya.com
- 4. © Digital Vidya Internet Growth in India [Source: I-cube & IAMAI Report (2011)] www.digitalvidya.com
- 5. © Digital Vidya Internet Users in India • Sep 2011: 112 Million – Urban: 88M, Rural: 24M – Active (at least once/month): 90 – Growth % (over 2010): 13 • Dec 2011: 121 Million www.digitalvidya.com
- 6. © Digital Vidya Metros vs Small Towns • Top 8 Metros: 34% • Rest of India: 64% www.digitalvidya.com
- 7. © Digital Vidya Who’s driving this growth? • School Going Kids (8-17 yrs): 21% • College Going Kids (18-25 yrs): 27% • Young Men (21-35 yrs and non-school): 27% www.digitalvidya.com
- 8. © Digital Vidya Top Purposes www.digitalvidya.com
- 9. © Digital Vidya Touch Points • Home | Cyber Cafes • Mobile: 9% • Office: 8% Dip www.digitalvidya.com
- 10. © Digital Vidya Mobile Opportunity • 865 Million Users (72% teledensity) [TRAI] • Rural Opportunity: 500 Millions without Mobile [TRAI] • Mobile Indians on Social Networking: 72 Million by 2014 [Analysys Mason] www.digitalvidya.com
- 11. © Digital Vidya Users (in Mil) on Social Media Platform Global India Facebook 800+ 38+ Twitter 200+ 4+ (visitors) LinkedIn 110+ 12+ www.digitalvidya.com
- 12. © Digital Vidya Interesting Case Studies www.digitalvidya.com
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- 16. © Digital Vidya Personal Example www.digitalvidya.com
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- 19. © Digital Vidya How to track growth? www.digitalvidya.com
- 20. © Digital Vidya http://www.facebook.com/advertising/ www.digitalvidya.com
- 21. © Digital Vidya http://socialbrands.media2win.com/ www.digitalvidya.com
- 22. © Digital Vidya http://www.pinstorm.com/ii/ www.digitalvidya.com
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- 24. © Digital Vidya http://www.google.com/trends www.digitalvidya.com
- 25. © Digital Vidya http://vizisense.com/ www.digitalvidya.com
- 26. © Digital Vidya Tracking News about Digital in India www.digitalvidya.com
- 27. © Digital Vidya http://www.iamai.in www.digitalvidya.com
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- 30. © Digital Vidya http://www.watblog.com www.digitalvidya.com
- 31. © Digital Vidya http://www.penn-olson.com/tag/india/ www.digitalvidya.com
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