SlideShare a Scribd company logo
1 of 24
Download to read offline
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____


                       Social Media: A Killer App




www.digitalvidya.com                                © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____
                       Time Has Not Changed




www.digitalvidya.com                          © Digital Vidya
Quiz Time!
    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Facebook Edge Rank
    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                        © Digital Vidya
# of Fans: Currency for Success!

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




                       Source: http://www.famecount.com/facebook-rank/Malaysia
www.digitalvidya.com                                                             © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
             “Only 20% of marketing budgets
    Second_____
    _____ level
    Third level
    ____ _____
             are typically spent on retention.
    Fourth level
    _____ _____
    Fifth level
    ____ _____  Yet, in many cases, 75% of
              revenues comes from existing
                        customers.”
                                       Source: Flip the Funnel




www.digitalvidya.com                                        © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level

        Let’s look at few Interesting
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____
                 Examples!



www.digitalvidya.com                   © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Landing Tab on Facebook


    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                             © Digital Vidya
Mobile Voucher

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                    © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Tweet 2 Order
            Shopping on Facebook

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Tiger Beer: Stand Out
    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                           © Digital Vidya
Kogi Korean BBQ Taco Truck

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




      Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
www.digitalvidya.com                                          © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Tweet 2 Order

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Tweet to Order
    Tweet 2 Order

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                    © Digital Vidya
Tweet 2 Order Instagram

    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




www.digitalvidya.com                   © Digital Vidya
The Ultimate Victory!
    Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
    Fourth level
    _____ _____
    Fifth level
    ____ _____




     “Talking to them is like talking to a Friend
            who happens to sell Shoes.”

www.digitalvidya.com                           © Digital Vidya
Click to edit Master text styles
    ____ __ ____ _____ ____ ______
    Second_____
    _____ level
    Third level
    ____ _____
                         Thank You!
    Fourth level
    _____ _____
    Fifth level
    ____ _____
                             pradeep@digitalvidya.com


                  /pradeepchopra   /pradeepchopra   /in/pradeepchopra




www.digitalvidya.com                                                    © Digital Vidya

More Related Content

Viewers also liked (7)

Building Rooms
Building RoomsBuilding Rooms
Building Rooms
 
Twitter The Jewel in the Social Media Marketing Crown - Malaysia
Twitter  The Jewel in the Social Media Marketing Crown - MalaysiaTwitter  The Jewel in the Social Media Marketing Crown - Malaysia
Twitter The Jewel in the Social Media Marketing Crown - Malaysia
 
RICARDO ANGÉLICO | Freak Out
RICARDO ANGÉLICO | Freak OutRICARDO ANGÉLICO | Freak Out
RICARDO ANGÉLICO | Freak Out
 
Development Assistance for Health during Economic Crisis
Development Assistance for Health during Economic CrisisDevelopment Assistance for Health during Economic Crisis
Development Assistance for Health during Economic Crisis
 
Family Diety (Kuladevata) Dr. Shriniwas Kashalikar
Family Diety (Kuladevata) Dr. Shriniwas KashalikarFamily Diety (Kuladevata) Dr. Shriniwas Kashalikar
Family Diety (Kuladevata) Dr. Shriniwas Kashalikar
 
Barriers infront the scalable systems
Barriers infront the scalable systemsBarriers infront the scalable systems
Barriers infront the scalable systems
 
Manuel Caeiro
Manuel CaeiroManuel Caeiro
Manuel Caeiro
 

Similar to Social Media: A Killer Application

Facebook Community-Building Malaysia
Facebook Community-Building Malaysia Facebook Community-Building Malaysia
Facebook Community-Building Malaysia Digital Vidya
 
Facebook Marketing for Customer Acquisition
Facebook Marketing for Customer AcquisitionFacebook Marketing for Customer Acquisition
Facebook Marketing for Customer AcquisitionDigital Vidya
 
How to Measure ROI on Facebook
How to Measure ROI on FacebookHow to Measure ROI on Facebook
How to Measure ROI on FacebookDigital Vidya
 
Facebook Marketing at Social Media Summit
Facebook Marketing at Social Media SummitFacebook Marketing at Social Media Summit
Facebook Marketing at Social Media SummitDigital Vidya
 
Introduction to Advanced Facebook Marketing Course
Introduction to Advanced Facebook Marketing CourseIntroduction to Advanced Facebook Marketing Course
Introduction to Advanced Facebook Marketing CourseDigital Vidya
 
Managing Technical Debt by John Ryan 2011.6.22
Managing Technical Debt by John Ryan 2011.6.22Managing Technical Debt by John Ryan 2011.6.22
Managing Technical Debt by John Ryan 2011.6.22BigVisible Higdon
 
Managing Technical Debt - 2011 webinar
Managing Technical Debt  - 2011 webinarManaging Technical Debt  - 2011 webinar
Managing Technical Debt - 2011 webinarBigVisible Higdon
 
Agile Coaching: An Inside Look
Agile Coaching: An Inside LookAgile Coaching: An Inside Look
Agile Coaching: An Inside LookJeff Steinberg
 
The Project Manager as Change Agent
The Project Manager as Change AgentThe Project Manager as Change Agent
The Project Manager as Change AgentBigVisible Higdon
 
Agile Simulation in 75 Minutes
Agile Simulation in 75 MinutesAgile Simulation in 75 Minutes
Agile Simulation in 75 MinutesBigVisible Higdon
 
Future of the Military Work Placement Scheme
Future of the Military Work Placement Scheme Future of the Military Work Placement Scheme
Future of the Military Work Placement Scheme SkillsForLogistics
 
Smart grids and "Energy@home" Project
Smart grids and "Energy@home" ProjectSmart grids and "Energy@home" Project
Smart grids and "Energy@home" ProjectValerio Aisa
 
middleschool Art discovery journal 2012 2013
middleschool Art discovery journal 2012 2013middleschool Art discovery journal 2012 2013
middleschool Art discovery journal 2012 2013Artistic Education
 
Irrational Loss Aversion
Irrational Loss AversionIrrational Loss Aversion
Irrational Loss AversionJon Gatrell
 
Harnessing the power_of_technology_to_build_community
Harnessing the power_of_technology_to_build_communityHarnessing the power_of_technology_to_build_community
Harnessing the power_of_technology_to_build_communityKevin Martone
 
Media Planner Worksheet 2012
Media Planner Worksheet 2012Media Planner Worksheet 2012
Media Planner Worksheet 2012Brandy Luscalzo
 

Similar to Social Media: A Killer Application (20)

Facebook Community-Building Malaysia
Facebook Community-Building Malaysia Facebook Community-Building Malaysia
Facebook Community-Building Malaysia
 
Facebook Marketing for Customer Acquisition
Facebook Marketing for Customer AcquisitionFacebook Marketing for Customer Acquisition
Facebook Marketing for Customer Acquisition
 
How to Measure ROI on Facebook
How to Measure ROI on FacebookHow to Measure ROI on Facebook
How to Measure ROI on Facebook
 
Facebook Marketing at Social Media Summit
Facebook Marketing at Social Media SummitFacebook Marketing at Social Media Summit
Facebook Marketing at Social Media Summit
 
Introduction to Advanced Facebook Marketing Course
Introduction to Advanced Facebook Marketing CourseIntroduction to Advanced Facebook Marketing Course
Introduction to Advanced Facebook Marketing Course
 
Managing Technical Debt by John Ryan 2011.6.22
Managing Technical Debt by John Ryan 2011.6.22Managing Technical Debt by John Ryan 2011.6.22
Managing Technical Debt by John Ryan 2011.6.22
 
Managing Technical Debt - 2011 webinar
Managing Technical Debt  - 2011 webinarManaging Technical Debt  - 2011 webinar
Managing Technical Debt - 2011 webinar
 
Agile Coaching: An Inside Look
Agile Coaching: An Inside LookAgile Coaching: An Inside Look
Agile Coaching: An Inside Look
 
Delft2013rw
Delft2013rwDelft2013rw
Delft2013rw
 
The Project Manager as Change Agent
The Project Manager as Change AgentThe Project Manager as Change Agent
The Project Manager as Change Agent
 
Agile Simulation in 75 Minutes
Agile Simulation in 75 MinutesAgile Simulation in 75 Minutes
Agile Simulation in 75 Minutes
 
Future of the Military Work Placement Scheme
Future of the Military Work Placement Scheme Future of the Military Work Placement Scheme
Future of the Military Work Placement Scheme
 
Regional sea level projections and attribution
Regional sea level projections and attributionRegional sea level projections and attribution
Regional sea level projections and attribution
 
Smart grids and "Energy@home" Project
Smart grids and "Energy@home" ProjectSmart grids and "Energy@home" Project
Smart grids and "Energy@home" Project
 
Marisa muzio
Marisa muzioMarisa muzio
Marisa muzio
 
middleschool Art discovery journal 2012 2013
middleschool Art discovery journal 2012 2013middleschool Art discovery journal 2012 2013
middleschool Art discovery journal 2012 2013
 
Irrational Loss Aversion
Irrational Loss AversionIrrational Loss Aversion
Irrational Loss Aversion
 
Harnessing the power_of_technology_to_build_community
Harnessing the power_of_technology_to_build_communityHarnessing the power_of_technology_to_build_community
Harnessing the power_of_technology_to_build_community
 
Devbrat Resume
Devbrat ResumeDevbrat Resume
Devbrat Resume
 
Media Planner Worksheet 2012
Media Planner Worksheet 2012Media Planner Worksheet 2012
Media Planner Worksheet 2012
 

More from Digital Vidya

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Vidya
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of DataDigital Vidya
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Digital Vidya
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieDigital Vidya
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science ProjectDigital Vidya
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving GrowthDigital Vidya
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesDigital Vidya
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeDigital Vidya
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social MediaDigital Vidya
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTDigital Vidya
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in SparkDigital Vidya
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social MediaDigital Vidya
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaDigital Vidya
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018Digital Vidya
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First Digital Vidya
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
 

More from Digital Vidya (20)

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data Science
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & Google
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of Data
 
Say Yes To No SQL
Say Yes To No SQLSay Yes To No SQL
Say Yes To No SQL
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A Newbie
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science Project
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User Behaviour
 
AIRflow at Scale
AIRflow at ScaleAIRflow at Scale
AIRflow at Scale
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to Sales
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising Landscape
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoT
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in Spark
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social Media
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in India
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business Globally
 

Recently uploaded

Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadAyesha Khan
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 

Recently uploaded (20)

Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in IslamabadIslamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 

Social Media: A Killer Application

  • 1. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Social Media: A Killer App www.digitalvidya.com © Digital Vidya
  • 2. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Time Has Not Changed www.digitalvidya.com © Digital Vidya
  • 3. Quiz Time! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 4. Facebook Edge Rank Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 5. # of Fans: Currency for Success! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Source: http://www.famecount.com/facebook-rank/Malaysia www.digitalvidya.com © Digital Vidya
  • 6. Click to edit Master text styles ____ __ ____ _____ ____ ______ “Only 20% of marketing budgets Second_____ _____ level Third level ____ _____ are typically spent on retention. Fourth level _____ _____ Fifth level ____ _____ Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com © Digital Vidya
  • 7. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Let’s look at few Interesting Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Examples! www.digitalvidya.com © Digital Vidya
  • 8. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 9. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 10. Landing Tab on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 11. Mobile Voucher Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 12. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 13. Tweet 2 Order Shopping on Facebook Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 14. Tiger Beer: Stand Out Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 15. Kogi Korean BBQ Taco Truck Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com © Digital Vidya
  • 16. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 17. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 18. Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 19. Tweet to Order Tweet 2 Order Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 20. Tweet 2 Order Instagram Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 21. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 22. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ www.digitalvidya.com © Digital Vidya
  • 23. The Ultimate Victory! Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Fourth level _____ _____ Fifth level ____ _____ “Talking to them is like talking to a Friend who happens to sell Shoes.” www.digitalvidya.com © Digital Vidya
  • 24. Click to edit Master text styles ____ __ ____ _____ ____ ______ Second_____ _____ level Third level ____ _____ Thank You! Fourth level _____ _____ Fifth level ____ _____ pradeep@digitalvidya.com /pradeepchopra /pradeepchopra /in/pradeepchopra www.digitalvidya.com © Digital Vidya