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Social Media Marketing Bootcamp




                    THIS BOOTCAMP IS FOR YOU IF YOU ARE
                      A Brand Manager

                      An Advertising Professional

                      A Marketing Manager

                      A Web Strategist

                      A Digital Marketing Professional

                      A Student looking at SMM as a Career

                      An Entrepreneur

                      A CXO of a Small & Medium Business




                       Supporting Partners



                                                 Delhi
Social Media Marketing Bootcamp

                              Social Media Marketing Bootcamp


WHY CARE ABOUT SOCIAL MEDIA MARKETING?


              “Social Networking sites are now officially more popular than porn sites.”
                   “Around 10 new profiles are added every second on Facebook.”
            “A video on YouTube by 2 employees of Dominos costed them over US$ 50m.”
                          “Dell made over US$ 3m through Twitter alone.”


Social Media is no more a buzzword today! It has become an integral part of our everyday lives
today. Given the rate at which Social Media is spreading today, marketers can no more ignore this
revolutionary medium. Whether you are interested in hiring new talent, improving your customer
service, generating new leads & sales or building an Online Community, Social Media Marketing
can be your answer!

Globally, thousands of professionals and companies have embraced the value offered by this new
medium. Do you want to be left behind?



JOIN US FOR A PRACTICAL BOOTCAMP ON SOCIAL MEDIA MARKETING TO UNDERSTAND:

        How other businesses are succeeding (and few failing) in Social Media Marketing through
        real case studies about both Global and Local businesses

        How to develop and execute Social Media Marketing strategy for your business?

        How can you measure and continuously keep track of success of your Social Media
        Marketing initiatives?

        How to leverage SMM to boost your SEO performance?

        Why, What and How of leveraging various Social Media Marketing channels (Facebook,
        LinkedIn, Blogging, Twitter, YouTube etc)

        Understand Social Media Marketing Toolbox to move rapidly and profitably against
        competition




http://www.digitalvidya.com                                                    info@digitalvidya.com
Social Media Marketing Bootcamp

SOME OF THE REASONS WHICH MAKE THIS BOOTCAMP SPECIAL
         2 full days of hands on learning experience with fellow Social Media Marketers

         Delivered by thought leaders who have been practicing SMM since inception

         Includes a primer on Demystifying Community Building on Social Media including a real
         time contest on Facebook Community Building

         Videos, Case Studies, Quizzes, Class & Home Exercises, Contests

         Completion Certificate


BOOTCAMP CURRICULUM & SCHEDULE
         Curriculum

   Day I (Fri)            Session Details           Day II (Sat)           Session Details

   9:00 - 9:30        Registration & Networking      9:00 - 9:30      Registration & Networking
                      Tea                                             Tea
   9:30 - 11:00       Introductions, Pre Training    9:30 - 11:00     Social Media Channels III
                      Assessment, SMM
                      Orientation (with case
                      studies)

  11:00 - 12:00       SMM Framework                 11:00 - 12:00     Social Media Marketing
                                                                      Toolbox

   12:00 - 1:00       Social Media Channels I        12:00 - 1:00     SMM for SEO

    1:00 - 2:00       Lunch                          1:00 - 2:00      Lunch
    2:00 - 3:00       Social Media Channels II       2:00 - 3:00      How to Measure Success in
                                                                      SM
    3:00 - 3:30       Networking Tea                 3:00 - 3:30      Networking Tea
    3:30 - 4:30       SMM Application -              3:30 - 4:30     Case Studies Brainstorming
                      Community Building
    4:30 - 5:30       Wrap Up, Home                  4:30 - 5:30      Wrap Up,
                      Assignments, Feedback                           Acknowledgement, Post
                                                                      Tr a i n i n g A s s e s s m e n t ,
                                                                      Feedback
       Note - Please ensure that you carry your laptop to the event for both the days.

         Next Available Bootcamps - Check out http://www.digitalvidya.com for the latest schedule

http://www.digitalvidya.com                                                       info@digitalvidya.com
Social Media Marketing Bootcamp


BOOTCAMP FEE
         Rs 12,500/- (plus 10.3% service tax) [15% discount for 2 or more registrations]

HOW TO REGISTER?
         Pay Online at http://www.digitalvidya.com

         Call Pradeep Chopra at 9810762902 or write to pradeep@digitalvidya.com


ABOUT THE BOOTCAMP LEADERS

                              “Pradeep spoke on Online Marketing at various sessions at NASSCOM
                              including India Leadership Forum. He has always amazed the audience with
                              his excellent presentation skills, in depth expertise and passion for Online
                              Marketing.”
                                                         - Avinash Raghava (Manager North India, NASSCOM)

                              “Pradeep is perhaps one of the most interesting & dynamic Internet marketing
                              professionals that I have come across. His simple yet extremely effective style
                              of communication with the audience makes him a real hit.”
   Pradeep Chopra                           - Digbijoy Shukla (Associate Director, TiE & Co-founder, TenMarks)

Pradeep is an entrepreneur, a Digital Marketing thought leader and an international speaker.
Presently, he is a co-founder of Digital Vidya, a Digital Marketing learning place and Whizlabs
Software, an IT certification preparation company.

Till recently, he was one of the co-founders of OMLogic Consulting, one of the India's leading
Online Marketing companies. At OMLogic, Pradeep played an instrumental role in branding
OMLogic as one of the most sought after firms for Online Marketing. Prior to OMLogic, Pradeep
was a co-founder of Whizlabs Software, an IT education company, where he built a global brand
(using online marketing) for which Whizlabs won the 'Most Innovative Indian IT Company' award
from NASSCOM in 2004.

Online marketing is Pradeep's passion & he is among the pioneers of online marketing in India. He
is an international speaker & an author on online marketing & entrepreneurship. His previous
speaking assignments include speaking at SES (USA), Global Entrepolis @ Singapore,
NASSCOM India Leadership Forum, TiE and Web Innovation conferences.

Pradeep graduated from IIT Delhi & is also an active member of the SEMPO's (Search Engine
Marketing Professional Organization) Global Committee. In his personal life, Pradeep enjoys
juggling, swimming and loves travelling to not-so-common destinations. His obsession for
internet has led him to believe that the internet connectivity is more important than the water
supply .

http://www.digitalvidya.com                                                            info@digitalvidya.com
Social Media Marketing Bootcamp



                              “Kapil knows online domain really well and understands what it takes to not
                              only bring prospective clients to you but to convert them into quality leads as
                              well.”
                                                             - Co-founder & Director at BrickRed Technologies


                              “He is a great motivator, good speaker and a perfect mentor. I wish him good
                              luck for his future endeavor.”
                                                             -Shushant Jha (PPC Expert, OMLogic Consulting)
      Kapil Nakra

Kapil Nakra is a first generation Serial Entrepreneur. He has co-founded multiple ventures in the
Internet space in the last 10 years. Presently, he is a co-founder of Digital Vidya, a Digital Marketing
learning place and Whizlabs Software, an IT certification preparation company.

Earlier, Kapil co-founded OMLogic Consulting, one of India's leading Online Marketing company.
As a CEO of OMLogic, Kapil played an instrumental role in OMLogic's growth from May 2007 to
Oct 2009. During his tenure, OMLogic has served over 30 customers across various domains in
providing holistic Online Marketing services.

He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software.
At Whizlabs, he pioneered the efforts in building online market for Whizlabs' assessment solutions
for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip
accounts such as Cisco. Whizlabs won the 'Most Innovative Indian IT Company' award from
NASSCOM in 2004.

Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out-
of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and
Online Marketing. He is a regular speaker at various Online Marketing conferences and his
previous speaking engagements include speaking at SearchCamp and OMCAR.




http://www.digitalvidya.com                                                            info@digitalvidya.com
SMM (Social Media Marketing) Bootcamp by Digital Vidya

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SMM (Social Media Marketing) Bootcamp by Digital Vidya

  • 1. Social Media Marketing Bootcamp THIS BOOTCAMP IS FOR YOU IF YOU ARE A Brand Manager An Advertising Professional A Marketing Manager A Web Strategist A Digital Marketing Professional A Student looking at SMM as a Career An Entrepreneur A CXO of a Small & Medium Business Supporting Partners Delhi
  • 2. Social Media Marketing Bootcamp Social Media Marketing Bootcamp WHY CARE ABOUT SOCIAL MEDIA MARKETING? “Social Networking sites are now officially more popular than porn sites.” “Around 10 new profiles are added every second on Facebook.” “A video on YouTube by 2 employees of Dominos costed them over US$ 50m.” “Dell made over US$ 3m through Twitter alone.” Social Media is no more a buzzword today! It has become an integral part of our everyday lives today. Given the rate at which Social Media is spreading today, marketers can no more ignore this revolutionary medium. Whether you are interested in hiring new talent, improving your customer service, generating new leads & sales or building an Online Community, Social Media Marketing can be your answer! Globally, thousands of professionals and companies have embraced the value offered by this new medium. Do you want to be left behind? JOIN US FOR A PRACTICAL BOOTCAMP ON SOCIAL MEDIA MARKETING TO UNDERSTAND: How other businesses are succeeding (and few failing) in Social Media Marketing through real case studies about both Global and Local businesses How to develop and execute Social Media Marketing strategy for your business? How can you measure and continuously keep track of success of your Social Media Marketing initiatives? How to leverage SMM to boost your SEO performance? Why, What and How of leveraging various Social Media Marketing channels (Facebook, LinkedIn, Blogging, Twitter, YouTube etc) Understand Social Media Marketing Toolbox to move rapidly and profitably against competition http://www.digitalvidya.com info@digitalvidya.com
  • 3. Social Media Marketing Bootcamp SOME OF THE REASONS WHICH MAKE THIS BOOTCAMP SPECIAL 2 full days of hands on learning experience with fellow Social Media Marketers Delivered by thought leaders who have been practicing SMM since inception Includes a primer on Demystifying Community Building on Social Media including a real time contest on Facebook Community Building Videos, Case Studies, Quizzes, Class & Home Exercises, Contests Completion Certificate BOOTCAMP CURRICULUM & SCHEDULE Curriculum Day I (Fri) Session Details Day II (Sat) Session Details 9:00 - 9:30 Registration & Networking 9:00 - 9:30 Registration & Networking Tea Tea 9:30 - 11:00 Introductions, Pre Training 9:30 - 11:00 Social Media Channels III Assessment, SMM Orientation (with case studies) 11:00 - 12:00 SMM Framework 11:00 - 12:00 Social Media Marketing Toolbox 12:00 - 1:00 Social Media Channels I 12:00 - 1:00 SMM for SEO 1:00 - 2:00 Lunch 1:00 - 2:00 Lunch 2:00 - 3:00 Social Media Channels II 2:00 - 3:00 How to Measure Success in SM 3:00 - 3:30 Networking Tea 3:00 - 3:30 Networking Tea 3:30 - 4:30 SMM Application - 3:30 - 4:30 Case Studies Brainstorming Community Building 4:30 - 5:30 Wrap Up, Home 4:30 - 5:30 Wrap Up, Assignments, Feedback Acknowledgement, Post Tr a i n i n g A s s e s s m e n t , Feedback Note - Please ensure that you carry your laptop to the event for both the days. Next Available Bootcamps - Check out http://www.digitalvidya.com for the latest schedule http://www.digitalvidya.com info@digitalvidya.com
  • 4. Social Media Marketing Bootcamp BOOTCAMP FEE Rs 12,500/- (plus 10.3% service tax) [15% discount for 2 or more registrations] HOW TO REGISTER? Pay Online at http://www.digitalvidya.com Call Pradeep Chopra at 9810762902 or write to pradeep@digitalvidya.com ABOUT THE BOOTCAMP LEADERS “Pradeep spoke on Online Marketing at various sessions at NASSCOM including India Leadership Forum. He has always amazed the audience with his excellent presentation skills, in depth expertise and passion for Online Marketing.” - Avinash Raghava (Manager North India, NASSCOM) “Pradeep is perhaps one of the most interesting & dynamic Internet marketing professionals that I have come across. His simple yet extremely effective style of communication with the audience makes him a real hit.” Pradeep Chopra - Digbijoy Shukla (Associate Director, TiE & Co-founder, TenMarks) Pradeep is an entrepreneur, a Digital Marketing thought leader and an international speaker. Presently, he is a co-founder of Digital Vidya, a Digital Marketing learning place and Whizlabs Software, an IT certification preparation company. Till recently, he was one of the co-founders of OMLogic Consulting, one of the India's leading Online Marketing companies. At OMLogic, Pradeep played an instrumental role in branding OMLogic as one of the most sought after firms for Online Marketing. Prior to OMLogic, Pradeep was a co-founder of Whizlabs Software, an IT education company, where he built a global brand (using online marketing) for which Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Online marketing is Pradeep's passion & he is among the pioneers of online marketing in India. He is an international speaker & an author on online marketing & entrepreneurship. His previous speaking assignments include speaking at SES (USA), Global Entrepolis @ Singapore, NASSCOM India Leadership Forum, TiE and Web Innovation conferences. Pradeep graduated from IIT Delhi & is also an active member of the SEMPO's (Search Engine Marketing Professional Organization) Global Committee. In his personal life, Pradeep enjoys juggling, swimming and loves travelling to not-so-common destinations. His obsession for internet has led him to believe that the internet connectivity is more important than the water supply . http://www.digitalvidya.com info@digitalvidya.com
  • 5. Social Media Marketing Bootcamp “Kapil knows online domain really well and understands what it takes to not only bring prospective clients to you but to convert them into quality leads as well.” - Co-founder & Director at BrickRed Technologies “He is a great motivator, good speaker and a perfect mentor. I wish him good luck for his future endeavor.” -Shushant Jha (PPC Expert, OMLogic Consulting) Kapil Nakra Kapil Nakra is a first generation Serial Entrepreneur. He has co-founded multiple ventures in the Internet space in the last 10 years. Presently, he is a co-founder of Digital Vidya, a Digital Marketing learning place and Whizlabs Software, an IT certification preparation company. Earlier, Kapil co-founded OMLogic Consulting, one of India's leading Online Marketing company. As a CEO of OMLogic, Kapil played an instrumental role in OMLogic's growth from May 2007 to Oct 2009. During his tenure, OMLogic has served over 30 customers across various domains in providing holistic Online Marketing services. He started his entrepreneurial journey in 2000 when he started his 1st venture, Whizlabs Software. At Whizlabs, he pioneered the efforts in building online market for Whizlabs' assessment solutions for enterprises, and helped Whizlabs acquire over 100 Enterprise Customers including blue chip accounts such as Cisco. Whizlabs won the 'Most Innovative Indian IT Company' award from NASSCOM in 2004. Kapil is known for his simplistic and inquisitive leading style, which motivates people to think out- of-the-box. It goes without that saying that Kapil has a deep passion for Entrepreneurship and Online Marketing. He is a regular speaker at various Online Marketing conferences and his previous speaking engagements include speaking at SearchCamp and OMCAR. http://www.digitalvidya.com info@digitalvidya.com