2. Facebook
Pages
• A static ‘website’ inside Facebook, + Wall,
RSS feeds, application Tabs, some social data
• All code/data resides on your server
• You can customize the content and arrange it
into tabs
• You can put Flash elements into pages – they
will not run on page load
• You can add Facebook applications to pages
as tabs – Events, Links, Notes, third party
apps
3. Facebook
Pages
-‐
example
• Wall, Info, Feeds – multiple feeds with
Simply RSS
7. Facebook
Applications
• Full fledged website inside Facebook +
social features
• All code/data resides on your server
• Publish feeds on user actions or
automatically even when users are off-line
• Extensive permissions and controls for
users – emails, offline access
9. Facebook
Apps
-‐
example
http://docs.google.com/a/mobicules.com/
Doc?
docid=0AcJLAxhYtUfxZGYzaGpzamRfM2
Z2bWIzZ2Zo&hl=en
10. Facebook
apps
by
brands
• Coca-Cola, Pepsi, Vodafone, Nike, Fedex
• Not much success. Why?
– Very heavily branded and too slick
– Low on functionality – like flash microsites
– Release and forget (Not persist and tinker)
• Whats must for success:
– An engaging app
– Tacit branding
– Study user behavior. Keep tinkering.
11. Restrictions
and
Directives
• No forced invites
• No incentivizing invites or number of
friends in the application
• Don’t store personally identifiable data
• Invitation limits/buckets
12. Facebook
Connect
• External site + Facebook data/interaction
• Login to external websites with Facebook
credentials
• Login to Facebook in Facebook rendered
browser pop-up
• Permission system just like Facebook
Applications
• Library now available for mobile devices –
iPhone Facebook library is heavily used
17. Thank
You!
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