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How to Create a Successful Social Media Marketing Action Plan for B2B Business
1.
© Digital Vidya
Social Media Marketing Bootcamp Session - How to create a Successful Social Media Marketing Action Plan? www.digitalvidya.com
2.
© Digital Vidya
Action Plan Endless Communications! Multiple Channels! Limited Time :-( How can I create a workable plan? www.digitalvidya.com
3.
© Digital Vidya
Keep Big Picture Alive! SMM Objectives Business Target Group Value Prop Need SM Channels, Positioning & Message Results are going to take time Stay focused and keep the momentum going www.digitalvidya.com
4.
© Digital Vidya
It’s Addictive! Selling drugs require high level of integrity! Do not avoid it. Discipline yourself. www.digitalvidya.com
5.
© Digital Vidya Keep
track of %age of time you are spending on Social Media for Business It’s OK to Drift - Bring yourself back www.digitalvidya.com
6.
© Digital Vidya Information
Overload - Do not aim for 100%! Stay focused on “Relevancy” and “Credibility” www.digitalvidya.com
7.
© Digital Vidya Prefer
“Moderating” over “Leading” www.digitalvidya.com
8.
© Digital Vidya Set
the “Objective” Right www.digitalvidya.com
9.
© Digital Vidya Marketer’s
View Social Media Marketing Lead Generation Restricted View www.digitalvidya.com
10.
© Digital Vidya Online
Marketer’s View Social Media Acquisition or Visitors Leads Sales Retention Again a Restricted View www.digitalvidya.com
11.
© Digital Vidya B2B
Business Implication Rationalized Decision Process • Longer Sales Cycle • Multiple Touch Points • Phased Approach www.digitalvidya.com
12.
© Digital Vidya
B2B Business Implication Multiple Decision Makers/Influencers • Multiple People • Multiple Searches • Multiple Concerns www.digitalvidya.com
13.
© Digital Vidya www.digitalvidya.com
14.
© Digital Vidya Selling
Process for a B2B Case Studies Webinars Articles/White Papers Acquisition Acquisition Leads Leads Acquisition Sales Sales Leads Retention Retention Sales Retention Free Product Tours Request for Proposal Acquisition Acquisition Leads Leads Sales Sales Retention Retention Sales www.digitalvidya.com
15.
© Digital Vidya
Set Right Objective... Short Term Support in Lead Conversion Support in Lead Qualification Limited Lead Generation www.digitalvidya.com
16.
© Digital Vidya
Important Action Items Professional Networking Update Corporate Section Everyone on LinkedIn (Active & Participating) Relevant Discussion Forums Start Listening on “Twitter” 360 Degree Online Presence www.digitalvidya.com
17.
© Digital Vidya
Set Right Objective... Long Term Generating traffic from Social Media Branding & Sales Creating thought Leadership Create Sustainable Lead source 360 Degree Online Presence www.digitalvidya.com
18.
© Digital Vidya
Important Action Items Invite internal people to start participating (Internal Talent need to be exposed) Blogging Photos, Videos and Presentations Online PRs, Articles and White Papers Creating a Newsroom/Connect section 360 Degree Online Presence www.digitalvidya.com
19.
© Digital Vidya
Options to Create Game Plan Few Resources, Immediate but Limited Results More Resources, Higher Gains but Long Term www.digitalvidya.com
20.
© Digital Vidya
Few Resources, Immediate but Limited Results Purpose: Use SMM to Monitor existing conversations and create short term visibility Listen, listen and listen Respond appropriately at appropriate channels Professionals Networking Post on Discussion forums Comment on Blogs, groups, pages and articles www.digitalvidya.com
21.
© Digital Vidya
Few Resources, Immediate but Limited Results Purpose: Use SMM to Monitor existing conversations and create short term visibility Efforts Required: Online Marketing Strategy Creation: 5% Content Writing and Population: 10% Listening and Responding : 80% Monitoring and Measuring: 5% www.digitalvidya.com
22.
© Digital Vidya
More Resources, Higher Gains but Long Term Purpose: Use SMM to build Sustainable long term Marketing channels Create new Pages, Groups, Blog, Twitter accounts. Creating Viral Messages Participant Extensively on Discussion Forums, LinkedIn Answers and User groups. Explore new Platforms like Tagged, Plaxo Article and whitepaper Marketing and Submissions. Experiment, experiment and experiment. www.digitalvidya.com
23.
© Digital Vidya
More Resources, Higher Gains but Long Term Purpose: Use SMM to build Sustainable long term Marketing channels Efforts Required: Online Marketing Strategy Creation: 10% Content/Viral Creation and Population: 50% Listening and Responding : 20% Promotion: 10% Monitoring and Measuring: 10% www.digitalvidya.com
24.
© Digital Vidya
Thank You! www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com www.digitalvidya.com
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