3. www.digitalvidya.com
“Only 20% of marketing budgets
are typically spent on retention.
Yet, in many cases, 75% of
revenues comes from existing
customers.”
Source: Flip the Funnel
10. www.digitalvidya.com
Opportunity of Targeting on Facebook
• Age
• Location
• Gender
• Interest
• Relationship Status
• Social Connection on Facebook
• Occupation
• Education
• Email, Phone or Userid
16. www.digitalvidya.com
Let’s continue this conversation…
@PradeepChopra
On Social Media Off Social Media
pradeep@digitalvidya.com
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