Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

1. Social Media:
Managing Legal Risks
Nigel Miller, Fox Williams LLP, London
27 November 2013

2. You tweeted WHAT?!

3. John Brown
@brownbare
Follow
@HabitatUK Naughty, money-grabbing
furniture outlet. Bad bad bad. Now I’m glad I
can’t afford your overpriced Ikea replicas
23 June 09

4. Follow
#WaitroseReasons I shop at Waitrose because
… I think food must automatically be better if
it costs three times as much
Waitrose
@Waitrose
Follow
Thanks again for all the #waitrosereasons
tweets. We really did enjoy the genuine and
funny replies. Thanks for making us smile.
20 September 12

5. Brand impersonation and spoofing
Monitoring third party sites
Brand impersonation
Brand defamation
Disgruntled customers
Counterfeiting
Infringement of IP
Responding to a crisis
Check terms of use and takedown policies
Use of disclaimers
Legal action as last resort

6. Legal and Regulatory Compliance
Compliance with platform T&Cs
Defamation
Data Protection
IP infringement
Sales promotions and competitions
Consumer Protection from Unfair Trading
Regs
CAP Code, enforced by the ASA
Criminal offences

7. Paul Chambers
@paulchanmbers
Follow
Crap! Robin Hood Airport is closed. You've
got a week and a bit to get your shit together
otherwise I am blowing the airport sky high!!

8. Employee issues
Recruitment
Loss of productivity
Brand slagging
Confidential information
Ownership of followers / friends / contacts

9. Social Media Policy
Protect your brands
Set up terms of use
Allocate responsibility
Educate your staff
Monitor third party content
When something goes wrong, deal with it
promptly, openly, honestly and
sensitively
Cyber-liability insurance

10. Thank you
Nigel Miller
Fox Williams LLP
nmiller@foxwilliams.com
020-7614 2504
@nigelmiller