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Sony Ericsson C905 Online Photographic Competition Casestudy

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Brando Digital
Brando Digital

A case-study and evaluation of the Sony Ericsson C905 online photographic competition. We are now BRANDO SOCIAL. We can be found here http://brandosocial.com/

TechnologyArt & Photos
1 of 21
Sony Ericsson C905 Flickr Photographic Competition
Brief ,[object Object],[object Object],[object Object]
Our Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 1
Who we engaged… Photo Blogs Photography Blogs Mobile Blogs Sony Ericsson Blogs Photography Competition Sites Tech Blogs Gadget Blogs Mobile Forums General Online Media Channels News Sites Size = relevant influence Facebook Photo Groups Flickr Photo Groups Deviant Art Photo Forums Twitter
Peer-2-Peer Toolkit ,[object Object],[object Object]
Download the badge
Embed it in your profile or blog
1 st Phase Results (4 Week Period) 900 - Votes 22,950 - Networks Reach (Facebook / Flickr) 41,600 - Influencer Targeted Reach 52 15 Super Influencers (Av. Reach 800) Total Targeted Reach Influencer Mentions Back-links Images Uploaded / Tagged Entrants Super Advocates 64,550 - 2,200 1,000 13,200+ 2500 850 150 340 200 5 5 Actual Benchmark
Peer-2-Peer Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],Week1 Week4 50 100 150 200 250 350 300 Entrants
 
Coverage Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Winner Ben Roberts, Online Self-Promotion
Donna Mills, Online Self-Promotion ,[object Object],Comment count and page threads are going up daily
 
Total Results (6 Week Period) 15,718 - Phase 2 Votes Est. 50,000+ 1,200+ Comments Deviant Art, Facebook, Twitter & Flickr Comments 150,000+ - Social Media Total Targeted Network Reach Super Influencer Blogosphere Postings Super Influencers SE Links (Totalled for all phases) Phase 1 Votes - 120 - 320 - 19,800+ 900 - Reach Coverage
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Learnings ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sony Ericsson C905 Online Photographic Competition Casestudy

  • 1. Sony Ericsson C905 Flickr Photographic Competition
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  • 5. Who we engaged… Photo Blogs Photography Blogs Mobile Blogs Sony Ericsson Blogs Photography Competition Sites Tech Blogs Gadget Blogs Mobile Forums General Online Media Channels News Sites Size = relevant influence Facebook Photo Groups Flickr Photo Groups Deviant Art Photo Forums Twitter
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  • 8. Embed it in your profile or blog
  • 9. 1 st Phase Results (4 Week Period) 900 - Votes 22,950 - Networks Reach (Facebook / Flickr) 41,600 - Influencer Targeted Reach 52 15 Super Influencers (Av. Reach 800) Total Targeted Reach Influencer Mentions Back-links Images Uploaded / Tagged Entrants Super Advocates 64,550 - 2,200 1,000 13,200+ 2500 850 150 340 200 5 5 Actual Benchmark
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  • 15. Winner Ben Roberts, Online Self-Promotion
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  • 18. Total Results (6 Week Period) 15,718 - Phase 2 Votes Est. 50,000+ 1,200+ Comments Deviant Art, Facebook, Twitter & Flickr Comments 150,000+ - Social Media Total Targeted Network Reach Super Influencer Blogosphere Postings Super Influencers SE Links (Totalled for all phases) Phase 1 Votes - 120 - 320 - 19,800+ 900 - Reach Coverage
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