Leading digital creative agency HYFN will discuss the HYFN Full Social Stack (FSS), an integrated and innovative approach to social campaigns. Learn how they take an initiative from strategy to launch to reporting using a bold vision, a finely tuned production process, and their proprietary social listening platform, HYFN8.

2. (Hi*fen)
An award-winning digital agency with
offices in Hermosa Beach, San Francisco,
Chicago, and New York City.
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3. Management/Producers
Creative/Tech/Strategists
75%
25%
Empowered by cutting-edge
technology developed over 13 years
in the industry.
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4. 38th Fastest Growing Agency in the U.S.
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5. HYFN8
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6. We solve for that…
HYFN is your one-stop digital, social, & mobile resource.
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7. We empower campaigns to succeed via
The Full Social Stack.
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8. The Full Social Stack
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9. Revel
Challenge:
Solution:
The client wanted to understand how people
were using the app and thus needed to gather a
significant number of engaged users quickly.
HYFN needed to drive as many installations in 5
days as the client’s previous vendor had in 5
weeks, while restricting targeting to ensure
maximum app engagement.
Rapidly determining the most engaging creative and
active user base, along with the optimal interest and
category targeting, HYFN swiftly achieved the
installation goals while avoiding saturation. The
mobile app install goal for the campaign was
exceeded by over 25% while cutting previous costs by
more than one-half.
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11. Target
Parents w/ Children 0 to 3 years old at an $11 CPA
Result
Via HYFN8’s proprietary algorithms and
optimization we got it down to a $3.40 CPA
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12. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
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13. What do you have going on?
We Can Help.
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14. For More
Information:
Morgan Harris
Founder &
CEO
morgan@hyfn.com
310-936-2421
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15. Share a Laugh & Book by
Book
Challenge:
Solution:
To drive awareness of its initiatives promoting
social good as well as engage and activate
consumers, Capital One aimed to create fun,
easy experiences. But rather than operating on
the often false assumption that you can build
something and people will automatically
come, a full social strategy was needed.
Create social sweepstakes on mobile-friendly
websites with low barrier to entry allowing
users to submit pictures of themselves
laughing on their social network of choice.
Both campaigns saw thousands of users and
hundreds of images tagged across Facebook,
Twitter and Instagram. Creative assets seen by
millions through paid and earned impressions,
amplifying brand message.
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17. Book by Book
Results
23,747,502
38,422
33,433
40,000 +
IMPRESSIONS
ACTIONS
PAGE LIKES
LIKES INCLUDING ORGANIC
These numbers MORE THAN DOUBLED the
client's success from 2012.
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18. We design elegant solutions…
no matter the screen size.
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19. mark. & Cyber Edge
Challenge:
Solution:
Create deep and meaningful mobile solutions
for 2 of the world's largest brands. The
applications need to refresh with live data in
real-time so they're relevant to the consumer.
HYFN built native iOS apps for both AVON and
AIG that pulled data directly from a custom
CMS, essentially allowing the end-user to
experience content in real-time. Both
applications were built to scale along with the
brand and their needs.
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21. Dashboard:
HYFN8 allows you to create custom
dashboard blocks that update in real time
to track your analytics. These can be
created for Facebook Pages, Posts, Apps,
and Ads, as well as for any Google
Analytics properties.
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22. Create a Post:
Create and schedule a post to any
number
of pages across Facebook and Twitter. You
also have access to demographic targeting
to make sure your post reaches the right
audience.
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23. Content Calendar:
Our content calendar benchmarks your
content over the last 90 days to show you
when your posts are most effective. The
weekly view leverages user interaction
broken into discrete time frames to
enable predictive posting, making sure
your message reaches the largest possible
audience.
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24. Moderate:
Reply, delete, like and comment in-line
with any number of posts. We
automatically filter your posts for
sentiment, enabling easy filtering and
minimizing your response times.
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25. Listen:
We pull in data from all major social
networks and the broad web, enabling
you
to see the latest trends around any query.
Sentiment, topics, demographic
information, and influencers.
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26. Trends:
Search Facebook, Twitter, and Instagram
in real time for hashtags and @mentions,
keeping you up to date with the latest
trends. You can also plug in your RSS
feeds to stay up to date with the latest
news.
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27. Apps/Websites:
Facebook Apps and Google Analytics can
easily be added to the platform, enabling
you to view all of your analytics in one
centralized dashboard.
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28. Connecting
Profiles/Hierarchy
Easily connect social profiles and add
them to your companies and brands.
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29. Permissions:
Custom permissions allow you to be sure
that every team member has access to
the functionality they need, including the
ability to create but not publish content
and advertising.
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30. Campaign Manager:
Manage your campaigns in real time
across multiple ads accounts, with data
being pulled back and presented in 10
minute intervals. You can edit your bids
and status in-line and easily edit ad and
campaign data within the platform.
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31. Ad Creation:
All major ad and bid types are supported
through HYFN8, including mobile app
install ads and CPA and oCPM bidding.
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32. Analytics/Reports:
Generate robust reports for all your
properties and save them for easy access
later. You can also generate PDF and .csv
reports for offline use.
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33. So we:
•Provide the Full Social Stack
•Solve Big Tech Problems
•Turn Ideas into Experiences
•Design Elegant Solutions
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34. Capabilities Overview
Custom Social & Mobile
App Development
Design
iOS, Android, Windows
Development
Social Game Development
(Facebook & Twitter)
Digital & Social
Strategy
Website Design
& Development
Implementation &
Management
of Campaigns
E-Commerce & CMS
Air Application
Development
UI/UX Wireframing
Motion Graphics
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