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Exploring new opportunities for collaboration, Digiday Brand Summit, December 2016

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Digiday
Digiday

Jessica Spaulding presentation at DBS in Park Cit, Utah, December 2016

Marketing
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THE MANCHILD Source: Quaker Insights, 20152 Cap’n Crunch Consumption by Age Insights 60%40% AdultsKids
“Be a Cap’n” CELEBRATE THE BALANCE BETWEEN BEING “GROWN UP” WHILE STILL BEING ABLE TO EXPRESS YOURSELF Own The Moments: Trends that make the millennial males tick. Celebrate Self Expression: Humanize through humor & individuality. Feature Non- Traditional Meals: Emphasizes how we fit into any time of the day. Deliver on Tasty Mornings: Positioned the go- to morning comfort food. HUMOR LIFESTY LE FASHION MUSIC SPORTS/GAM ING DATING
IDENTIFYING THE TALENT 1. OWN FUNNY FOR CEREAL 2. ENLIST SUPER INFLUENC ERS
KEY TAKEAWAYS Be flexible Pick the right partners Consumers first. Brand second.

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Exploring new opportunities for collaboration, Digiday Brand Summit, December 2016

  • 1.
  • 2. THE MANCHILD Source: Quaker Insights, 20152 Cap’n Crunch Consumption by Age Insights 60%40% AdultsKids
  • 3. “Be a Cap’n” CELEBRATE THE BALANCE BETWEEN BEING “GROWN UP” WHILE STILL BEING ABLE TO EXPRESS YOURSELF Own The Moments: Trends that make the millennial males tick. Celebrate Self Expression: Humanize through humor & individuality. Feature Non- Traditional Meals: Emphasizes how we fit into any time of the day. Deliver on Tasty Mornings: Positioned the go- to morning comfort food. HUMOR LIFESTY LE FASHION MUSIC SPORTS/GAM ING DATING
  • 4. IDENTIFYING THE TALENT 1. OWN FUNNY FOR CEREAL 2. ENLIST SUPER INFLUENC ERS
  • 5.
  • 6. KEY TAKEAWAYS Be flexible Pick the right partners Consumers first. Brand second.