Third parties and RTB yield more publisher revenue but often at a cost, ad quality. Geoedge shows how the right ad verification tool can let you have your cake and eat it too.
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Cocktails and Conversation with Geoedge
1. Ensure Top Ad Quality & Efficiency When
Working With RTB & 3rd Parties
Amnon Siev, CEO, Geoedge
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2. Founded in 2009
Ad Quality and Transparency solutions for Publishers and Ad Networks
Geoedge
Analytics
Compliance
Module
Premium
proxy
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3. Geoedge Customers
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Over 350 worldwide customers:
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Partnerships with leading SSP’s and a leading ad server provider
Was chosen as best new promising technology at Ad Tech NY.
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4. Moving Ahead With RTB & 3rd Parties
• Increased demand
• Reduced wastage
• Better targeting
Improved
Performance
At what risk?
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5. Risks in Working With 3rd Parties/RTB
Ad Quality
Security
Privacy
At what risk?
Operational
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6. Risks in Working With 3rd Parties/RTB
Ad Quality
Security
Privacy
Unwanted Advertisers
Offensive Ads
Unwanted Verticals
Offensive Landing Pages
Operational
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7. Risks in Working With 3rd Parties/RTB
Ad Quality
Malware
Security
Phishing scams
Privacy
DL attempts
Operational
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8. Risks in Working With 3rd Parties/RTB
Ad Quality
Security
Privacy
Data Leakage
User Privacy
Operational
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9. Risks in Working With 3rd Parties/RTB
Ad Quality
Security
Privacy
Operational
Unreachable Landing Pages
404
Blanks
Not meeting specifications
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11. How To Get Control & Efficiency?
Quality
Security
Channels
Privacy
Operational
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12. Geoedge Analytics in a Nutshell
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Real time reports and alerts are generated
Ads are captured, classified and analyzed
Continually crawl Sites or Tags and mimic
targeting parameters (Location + Device +
Language + Cookies)
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21. Verification & Efficiency in 4 levels
Ad Quality
Offensive ads
Offensive landing pages
Verticals screening
Deceptive Banners
Banners with sound
Generic ads
Screen by Key words
Screen by Advertiser
User Security
Malware detection in Ad Tag
Page scan for suspicious URLs
Post click Malware detection
Post click download attempts
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22. Verification & Efficiency in 4 levels (cont.)
Ad Operation
Landing page errors
Blanks identification
Creative file size enforcement
Creative dimensions enforcement
CPU load for Flash banners
HTTP over HTTPS
Channels and yields
Optimization Module
Channels conflicts identification
Ad network reselling chain
Performance
Privacy
3rd Party cookies screening
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23. Key Advantages
1. Live verification
2. Mimicking different users characteristics exposes
threats that may be targeted to specific user
segments
3. Full support in Mobile
4. The only solution that expose the full ad daisy
chain
5. Monitor both post and pre-click threats/issues.
6. Seamless integration – No code
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25. •
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BBC LP ERROR:
http://www.geoedge.com/analyticsv2/ad/194662809/df8c9eec8f7f215d96cd80c490cfb8aa
Shvoong Malware post click;
http://www.geoedge.com/analyticsv2/ad/200986302/a1c772ef613c65301482849982c79b5
d
About.com Offensive:
http://www.geoedge.com/analyticsv2/ad/203239114/f6b4c648ee322c2ac41159582dabff98
Hearldtribune Offensive adsnes:
http://www.geoedge.com/analyticsv2/ad/205081044/8c8a2e9e65df9f71e581092906909d6f
Telegraph offensive ad sense
http://www.geoedge.com/analyticsv2/ad/200073558/a353ff5f87a19b44d42068603863e421
Nytimes offensive ad snese:
http://www.geoedge.com/analyticsv2/ad/195251687/d4113ae363559a7aab5d93a99f21b51
b
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Editor's Notes
Geoedge Analytics: Allowing Publishers and Ad networks to reveal their complete Ads spectrum and 3rd parties eco-system.Compliance Module: Monitor and enforce ad quality and ad polices. In particular, real time Malware detection, Offensive content detection and 15 customized verifications matrix. Proxy Toolbar - Owns and manages the largest professional proxy network: over 125 geo-locations worldwide, including 28 geo specific US cities. Ability to view web/app content virtually, exactly as it appears in any location around the world
However, many publishers are reluctant to open their inventory to 3rd parties because of the risks
Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and
Tell them that our system has the ability to identify each banner and knows exact where is was seenWe also know the language of each location and