Moderator: Todd Sawicki, former CRO, Cheezburger @sawickipedia

1. Todd Presents
The Conference:
Driving You to Drink
Digiday Agency Summit
Spring 2013

2. Then
Now
Todd Sawicki President – Zemanta/ Former CRO Cheezburger
@sawickipedia

3. + =

4. Rules
Drink every time one of the following words
describing an industry topic du jour or pitch
(Inspired by the Official Conference Agenda/Attendees)

5. The Pitch

6. This is you on Thursday

7. Had to mention…

8. Swag
(every time you grab a piece - drink)

9. Ad Tech
(as in Lumascape, solutions, technology,
platforms, one line of code…)

10. Real Time*
(as in real time marketing)

11. Double Shot Special: Oreo

12. Native
(as in Native Advertising;
synonym “Content Marketing”)

13. Chug!: Scientology

14. Engagement
(as in brand engagement)

15. Premium
(as in premium advertising, premium
publishers, premium inventory)

16. Programmatic
(as in programmatic buying;
includes programmatic guaranteed)

17. Audience
(as in reach, demographics, audience targeting,
MAU, DAU…)

18. Responsive
(as in responsive design,)

19. Automation
(as in work flow automation)

20. Innovation
(also include innovating, synonym big
idea, something new)

21. SoLoMo
(seriously not mentioned)

22. Todd Sawicki President – Zemanta/ Former CRO Cheezburger
todd@zemanta.com
@sawickipedia