This document discusses the challenges of content distribution and promotion through organic channels alone. It notes declining organic reach on platforms and introduces content ads as an alternative paid distribution method. Content ads are described as native ads that deliver sponsored content in a relevant environment, and are shown to generate higher ROI than traditional display ads. The document promotes its service as a content distribution platform that can help marketers organize, format, promote, optimize and report on content ads to amplify their content's reach.

1. Content, Amplified Programmatically
Your Content DSP for
the Next Evolution of Online Advertising

2. “Content without reach is
like building cathedrals in
the desert”
—Hamish Priest, Global Media Innovation, Dove, Unilever

3. HOW WILL PEOPLE SEE MY
CONTENT?

4. ORGANIC SEARCH?
ORGANIC SOCIAL?

5. Organic platforms are black boxes where their
workings and results are unknowns

6. Organic Decline is Everywhere
-17%
-10%
-<1%
(via Shareaholic)
-3%

7. “The days of free organic reach are rapidly coming to an end. If you wouldn't spend
money behind it, then why do it? It's shouting into the wind without making a sound.
How many of us are guilty of being slaves to a calendar or posting cadence?”
— Julie Fleischer, Director Data, Content and Media, Kraft & Content Marketing Institute’s 2013 Content
Marketer of the Year

8. ADVERTISING?
PAID DISTRIBUTION?

9. Today’s reality of online display ads Todays reality of online display ads

10. Let’s face it … people don’t want ads
Source: Pew & Nielsen
People are not online to look at what they think are “ads”!

11. The consumer’s attention is on content

12. Imagine that your ad is the content

13. NOW YOU CAN.
WITH CONTENT &
NATIVE ADS.

14. Content ads 101
A native ad which
delivers promoted
content in a related
environment

15. Content Ads deliver greater ROI
Source: AdAge
4x
Content Ads Other Ads

16. Content marketers mastering Paid Distribution
via Content Ads

17. Content amplification is
challenging
ORGANIZE
FORMAT
PROMOTE
OPTIMIZE
REPORT

18. Get MORE from your Content Ads

19. Todd Sawicki
CEO
todd@zemanta.com
As seen in:
Founded in 2007
Union Square Ventures Backed
40 Employees in New York, San Francisco, Seattle and Europe