The document discusses the software industry and how it has changed over time. It notes that the software industry is still young compared to other industries like manufacturing and automotive. It argues that software developers should be proactive in shaping the future of the industry and giving back to help it grow, such as by becoming managers to help lead teams. The document concludes that while technology continues to change the industry, human aspects like knowledge, passion and community will remain important factors in the software field.

1. What future we want for
our software industry?
Milan 28-29 November 2014
Cristiano Rastelli

2. Cristiano Rastelli
Front-End DEVELOPER
15+ years (= “senior”)
passion for my job
#sel!ie

3. young Startup
small team
great people
BTW, we’re hiring ;)
#siliconroundabout

4. SHOREDITCH IS A new KLONDIKE
hipsters with long beards
startups looking for gold
but especially...
Pioneers
#goldrush

5. SOFTWARE*
INDUSTRY
* software / ICT / web / TECH / whatever
#topic

6. 170 years of industrial change across England and Whales
#industry #change
http://www.ons.gov.uk/ons/rel/census/2011-census-analysis/170-years-o!-industry/

7. Trend of sector contribution (%) to total GDP in india
#industry #change
http://en.wikipedia.org/wiki/Economy_o!_India

8. The Internet Economy Will Account for 5.3% of GDP in the G-20 countries in 2016
#industry #new-era https://www.bcg.com/documents/!ile100409.pd!

9. Labour Productivity Growth During the Electrification Era (1890-1940) and the
Information Technology Era (1970-2012) in the United States
#industry #new-era https://www.bcg.com/documents/!ile100409.pd!

10. How many software developers are out there in the world?
Asia/Paci!ic
4,074,300
EMEA
3,343,900
Americas
3,586,800
~11,000,000
Professional Software developers
#industry #so"ware http://www.in!oq.com/news/2014/01/IDC-so"ware-developers

11. DOES technology create or destroy jobs?
“Our analysis shows that technological improvement
raises employment in many U.S. manufacturing
industries both in the short and long run.”
#jobs #e#ects http://www.slideshare.net/SERIWorld/does-technologycreatejobs

12. pioneers

13. they were pioneers
#1970s #1980s

14. We were pioneers
#1990s #2000s

15. you are pioneers
#2010s

16. We are all pioneers
We were and still we are.
Because we are exploring
and discovering every day.
#tomorrow

17. a young industry
Agriculture
manufacture software
we are here!
1700 1800 1900 2000 ????

18. automotive
INDUSTRY
#what-i!

19. pioneers
Bentley, Benz, Ford,
Chrysler, Renault,
Peugeot, Citroën,
Ferrari, Maserati,
Lancia, Lamborghini.
And many others.
#longtimeago

20. Assembly line
Ford ”Model T“ production
From 11 cars per month
to 20 cars per hour

21. mass production
Standardized process
interchangeable parts
unskilled workers
Flexible Manpower Line
#!i"ies #sixties

22. UNIONS
autoworkers started to
coordinate in nationwide
organizations in order to
protect their jobs and
introduce basic rights
#strikes

23. Robots
the role of the human
workforce? just few
High-skilled controllers
#automation

24. Crisis
in 2008-2010 The entire
automotive industry
collapsed, forcing many
manufacturers to
massive job cuts and
costs reductions
#bailout

25. What can we expect
from the future?
#predicting #wishing

26. The grid
AI websites that design themselves
Intelligent color detection & correction
Face detection & smart cropping
Time-sensitive content suggestions
automated a/b testing
“Aiming to take humans out of website development”
#automation #arti!icial-intelligence
http://thegrid.io

27. manufacture software ROBOT
1800 1900 2000 SINGULARITY
End of
the
world
“skynet”

28. < worker
Where is the difference?
#negligible #marginal

29. KNOWLEDGE*
INDUSTRY
#di#erence
* learning / problem-solving / creative

30. “the moment we finally stop thinking about
projects like building process, and start
thinking about them like collaborative
learning processes, then a whole set of
possibilities finally become clear”
Alberto “ziobrando” Brandolini

31. Factory worker software developer
takes a few days to learn
Takes some years to learn
seniority in a few months
seniority in 5-10 years
trained once
Never stops to learn
Permanent job
frequently changing
#hands #mind

32. Factory worker software developer
work for A living
work is a passion
factory plant
office/remote/home
Entirely planned
self-organized
#builder #creator

33. why bother?
#the-big-question

34. past future
methodologies
managers
rules/values
models
#horror-vacui
we are here!
methodologies

35. Someone that...
“if the salary becomes the reason for going to work,
then you are not the person I am looking for”
#ceos #employers

36. Someone that...
#managers

37. Someone that...
#projectmanagers

38. Someone that...
“I’m only creating the design ideas. I’ll need
someone’s help to turn it into a real game”
#STEM #sexism

39. past future
#choose
we are here!

40. #notme

41. THE “m” Word
why this war with the managers?
we are going to lose it (because of
the passion for our profession)
We fight on the wrong side
we need each other
#the-other-hal! http://bit.ly/1ruxi8t

42. what should we do?
#proactive

43. not like this...
#or-maybe-yes

44. more like this...
#standup #lead-by-example

45. or simply like this...
Study, learn and test how to work
discuss your ideas online
write a post and share it
contribute to some community
understand what makes us different
#be-the-change

46. managers, with our own style
There is a lack of good tech managers:
or we fill this hole, or someone else will
some of you in the audience will be managers
in the future: with what training?
Being a manager of a team of developers should be
considered a natural step in a developer’s career
#be-your-leaders

47. #roots #!oundations
knowledge
passion
sharing
Community

48. It’s our responsibility

49. we stand on giant’s shoulders
our life is “easy” because someone,
before us, did a really good job
we are taking a lot and
giving back a little
culture of sharing & openness
#be!ore-us

50. future generations of developers
16
19
22
25
28
31
34
37
40
43
46
49
StackOverflow: number of developers (and their reputation) by age
4500
3000
1500
0
#a"er-us http://coding-and-more.blogspot.ie/2011/06/its-o#cial-developers-get-better-with.html

51. Conclusions
#at-last!

52. #1 we are a
young industry

53. it’s our industry:
take care of it #2

54. Be pro-active
& give back #3

55. the “human” economy
manufacture software HUmAN
#hope https://hbr.org/2014/11/!rom-the-knowledge-economy-to-the-human-economy

56. because this one still
makes the difference

57. Milan 28-29 November 2014
thank you
Cristiano Rastelli
BTW, we’re hiring ;)

58. Read more:
blog.cleancoder.com/uncle-bob/2014/06/20/MyLawn.html
hbr.org/2014/11/from-the-knowledge-economy-to-the-human-economy
michaelochurch.wordpress.com/2014/07/13/how-the-other-half-works-an-adventure-in-the-low-
status-of-software-engineers/
www.psfk.com/2014/11/blogging-platform-uses-ai-to-automatically-design-your-website.html
ayende.com/blog/168802/career-planning-where-do-old-devs-go-to
coding-and-more.blogspot.ie/2011/06/its-official-developers-get-better-with.html
ALL YOU CAN READ: Alberto Brandolini, Jacopo Romei, Jurgen Appelo