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1. CMS & ECOMMERCE
WHICH SYSTEMS ARE BEST FOR YOU?
B2Bmarketingfor.me

2. What is CMS & ECOMM?
 CMS
 A content management system (CMS) is an
application that allows publishing, editing
and modifying content, organizing, deleting
as well as maintenance from a central
interface
 ECOMMERCE
 commercial transactions conducted
electronically on the Internet

3. What Do You Need?
 CMS ONLY
 Selling direct to
customer without
Online sales
 CMS &
ECOMMERCE
 Conducts Online
sales
 Separated or
Integrated
Systems

4. Current CMS Only Preferences

5. Current CMS & ECOMMERCE
All-in-One System Preferences

6. So Who is Popular?
 CMS Only
 Wordpress
 Joomla!
 Drupal
 All-in-One (CMS + ECOMM)
 Bitrix
 Adobe Business Catalyst
 Expression Engine

7. CMS Only: Wordpress
 Open source platform
 Built-in blogging
 Large developer community
 Plugins for SEO & ecommerce
available
 Responsive layouts available
 Auto install available with most web
hosts
 Many templates available online
 Big companies use it!
 Themes can cost money
 Not usually known for ecommerce
 Constant updates
 Having some web development
experience is best
 Some custom layouts and themes are
very tricky to implement
 More customization can cost you more
money
 Slower load times because of
WordPress’ generic code
 Not optimal for SEO even with plugins
 Open source can make your website
vulnerable to hackers
Pros Cons

8. CMS Only: Joomla!
 Open source platform
 Easy to use UI for admins
 Responsive layouts available
 Auto install available with most web hosts
 Many templates available online
 Easier to learn than Drupal
 Ecommerce plugins available
 Easy to update articles with a Word-like editor
 Strong SEO features
 Themes can cost money
 Not usually known for ecommerce
 Updates can break parts of your website
 Some custom layouts and themes are very
tricky to implement
 More customization can cost you more
money
 Open source can make your website
vulnerable to hackers
 Doesn’t do well with extra features you may
want to add
 Not very web development friendly
 Limited design options & customization
options
 Knowledge of Joomla software is important
to know before deployment
 Slower load times with more customization
Pros Cons

9. CMS Only: Drupal
 Open Source & security is
updated frequently & timely
 Large community support
 Easy deployment from most web
hosts
 Detailed API
 Drupal scales well
 3rd Party integrations are easy to
add
 Boosts performance and speed
through caching
 Design customization
 Large learning curve compared
to Wordpress
 Larger updates are harder
 Web development experience is
highly recommended
 Full installation can be difficult
 More customization will slow down
load times
 Compatibility issues
 SEO & social plugins are not as
advanced as other CMS
 Harder to find a web developer
that specializes in Drupal
Pros Cons

10. All-in-One: Bitrix
 SEO management
 Version control
 Page indexing
 WYSIWYG
 Integrated security including web application
firewall
 Affordable pricing
 Rich integration with social media
 Modules are well-tested
 Posts with search engine friendly URLs
 Fast uploads even with large content files
 Secure authorization using the RSA algorithm
with a 1024-bit key
 Extensive documentation available
 Needs training to know how to use
 No multilingual support
 Not free or open source
 Not easy to learn
Pros Cons

11. All-in-One: Adobe Business Catalyst
 Designer friendly – develop in Adobe Muse
 True WYSIWYG
 Lots of features
 Good support from community and Adobe
 Very flexible in layout and design
 Web designer friendly
 No need to buy separate hosting
 True All-in-One solution with website, blog,
CRM, email marketing, ecommerce and
more
 Adobe is constantly rolling out upgrades and
new features
 Upload directly via FTP from Adobe Muse
 Users do not need to know
CSS/HTML/Javascript to design a responsive
website
 Reasonable pricing
 Not Free – SaaS
 Not fully built out API available
 Code output from Muse is not desirable
 Not many free templates available on the
web
 Not as strong SEO tools
 Server limitations
Pros Cons

12. All-in-One: Expression Engine
 No forced hierarchy or layout
 Themes available online
 Lots of add-on capabilities from
wikis to RSS feeds
 Much easier to learn than Drupal
 Ability to setup multiple custom
fields
 Ability to pull content from any
database
 Extensive Documentation
available
 Ability to build dynamic websites
easily
 Aimed for experienced web
developers
 Manual set up via FTP
 Not Free
 Complex for non-experienced
users
 Requires prior knowledge of
HTML/CSS
 Commercial licenses can get
expensive
 Not as great of a support
community for users (paid support
via forums)
Pros Cons

13. So What Should You Pick?
 Consider:
 Your budget
 Time devotion
 Learning Curve
 Personal Pick:
 I am a big fan of Adobe Business Catalyst
when used in conjunction with Adobe Muse,
very web designer friendly and easy to learn!