This document discusses the evolution of knowledge management (KM) practices from a techno-centric to a more social and people-centric approach. Early KM focused on databases and technology but has shifted to recognize the importance of social tools, communities, and tacit knowledge sharing. This new approach is called KM 2.0 or social KM, which leverages social media, blogs, wikis and other tools to better connect people and share knowledge more organically as part of their everyday work. The document argues that for KM to be effective, it needs to embrace this more social and conversational approach.