Maximize Demosphere XXV was an introduction to Search Engine Optimization (SEO) and how to better optimize your website to be found online.

1. Maximize Demosphere XXV
Introduction to Search Engine Optimization
Presented by Sean Rose
April 20, 2011

2. Before We Start...
Product Needed for Today's Session:
WebWriter® Content Management System

3. Session Overview
Part 1: What is Search Engine Optimization (SEO)?
Part 2: Demosphere's Built-in SEO Help
Part 3: SEO Tips You Can Use
Join the discussion on Twitter! Use #Demosphere and post!
Follow us: @demosphere
Follow me: @seangw83
Find us on Facebook too! (facebook.com/demosphere)
The fun continues!
Open chat directly following session.
Slides emailed & video posted online.

4. Part 1: What is SEO?
Brief Definition: "..the process of improving the visibility of a
website in search engines via natural (unpaid) search
results."
Goal: GET FOUND on the web!
Amazing stat from SEOMoz: Organic gets 75% of traffic but
only 15% of marketing budgets compared to Pay Per Click
(PPC)
No $ cost to SEO - only time & a little effort!

5. Part 1: Benefit to SEO
Goal: Rank HIGH in organic results
60% of clicks go to top 3 links (Optify.net)
No surprise: You need to be in the top 3.

6. Part 2: Demosphere's SEO Help
Be Accessible to Search
Website Designs are Usability Focused
Dynamic Title Tags
Based on first article title on page
Logical Architecture
Departments / Subdepartments
Clean URLs
yoursite.com/Dept/SubDept
Easily Share via Social Media

7. Part 3: SEO Tips You Can Use
Think in Keywords & phrases
What are people searching for?
Find out & optimize your content
Goals: High volume, low competition, high value
Google Keyword Finder | Microsoft Bing
Find keywords for your organization
SpyFu
Competitor keywords
Keyword competitiveness

8. Part 3: SEO Tips You Can Use
Content is King
When creating content, focus on keywords whenever possible.
Must have 2-3 sentences on homepage that weave in
keywords!
Write in complete sentences.
Write an article about each of your top keywords.
Put the content on your site! Avoid PDF and Word Docs.
Remember: Content will be consumed by people, too.

9. Part 3: SEO Tips You Can Use
Content is King
Make your content valuable and useful.
Then, make it remarkable. Remarkable content is sharable.

10. Part 3: SEO Tips You Can Use
Link Link Link Link Link
1 link = 1 vote
Be seen as an authority ... local, regional, or otherwise.
At minimum ... link the organization name.
Better yet, link some keywords.
Inbound links - more than just the home page.
Make sure most important links are closer to the top.
Further ideas on Link Building
Get social ...

11. Part 3: SEO Tips You Can Use
Get Social
Twitter Tweets, Facebook Shares, Blog Comments ... they all
count as votes for your site and its content.
Distribute your content in more channels than just your site.
Encourage your members to be followers (Twitter) and fans
(Facebook)
Authority helps.
Top 10 New Facebook Things

12. Part 3: SEO Tips You Can Use
Tracking
Visits per search engine
Keywords sending traffic
Traffic Sources --> Search Engines

13. Part 3: SEO Tips You Can Use
Tracking
# of unique landing pages
Where people enter
View by search engine
Keywords - another place to reference
Experiment with Goals
Amount of time on site
# of pages viewed on site
Accessed a specific link
Registration Start
Contact Us
Other page?

14. Part 3: SEO Tips You Can Use
Engage Your Community
Members can ...
Link their business to your site
Tweet and/or post on Facebook about you
Blog about their experiences
Sponsors can ...
Promote to their customers/subscribers
Link to your site

15. Part 3: SEO Tips You Can Use
Other Things To Do!
ALT tags for all images.
Backlink Checker - see who is linking to you
Further Reading
SEOMoz Presentations
Valuing a Link
How to link to something - quick summary
More simple SEO tips

16. Wrap Up
Questions? Email support@demosphere.com.
Items discussed today will be ...
Emailed to you.
Posted on www.demosphere.com & Facebook
Subscribe to the Demosphere Blog for news, features, &
more.

17. Thanks for joining us for
Maximize Demosphere XXV
Ideas for our May session? Email
extratime@demosphere.com
Stay tuned to the next edition of ExtraTime.
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