Maximize Demosphere XXI focused on Demosphere's year end website review process and encouraging all organizations to sign up now for this free service!
3. Session Overview
Part 1: Reviews Are Important
Part 2: Review Process
Part 3: Follow Up Steps
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The fun continues!
Open chat directly following session.
Slides emailed & video posted online.
4. Part 1: Reviews are Important
Don't Discount The Value of Reviews
Get a perspective other than your own.
See the site from a different angle.
Healthy exercise every 6 months - 1 year.
Set goals and set an action plan moving forward.
5. Part 2: Review Process
Specifics on the Website Checkup
Free 20 point inspection on your existing website.
Offer 5 recommendations moving forward.
Must sign up by December 29, 2010.
Login to your Admin Home and click link
Emailed following presentation
6. Part 2: Review Process
Part I: Usability
Review of content above & below "the fold".
Navigate easily to multiple areas of interest.
Content overload - caution - too much scrolling.
Logo links to home page.
Call to action - remember, what do you want the user to do?
7. Part 2: Review Process
Part II: Website Content
Presence of Crucial Info
Who You Are
Bios of key staff.
What You Do
Accurate and up-to-date.
How To Contact You
Make it easy and straightforward!
Updated frequently - there is always something happening.
Mixture of pictures and text
Error checking - spelling, etc
8. Part 2: Review Process
Part III: Website Monetization
Sponsors
Images / Links
Naming Rights
Page Skins
Google Analytics
Active and reporting?
Internal & Sponsor use
9. Part 2: Review Process
Part IV: Behind The Scenes
Image Alt Tags - present?
Site Links
"Click here" vs. linking actual content
Number of admin users
Who is responsible for updating?
Manage your keywords & be diligent about updating
Integrating Google Site Search
Site Map - Names of Pages - Hyphens
10. Part 2: Review Process
Part V: Beyond the Site
Social Media Sharing
Easy to add ... but has it been done on your site?
Presence on Twitter / Facebook / YouTube / Other
Mentioned on website?
Website Grader by HubSpot
Review other metrics such as # of indexed pages
Inbound links
Conduct surveys, introduce ideas, try new things ...
11. Part 2: Review Process
Overall Review Summary
Provides website specific comments on Parts I-V
Provides 5 actionable steps for improving your site for 2011!
All reviews scheduled to be complete by January 7, 2011.
12. Part 3: Follow Up Steps
What do I do next with the report?
Devise an action plan.
Who will be responsible? One or multiple people?
Map out a timeline for completion.
Brainstorm
The report will probably spark further thinking/ideas.
Finish
What will differentiate you from the crowd is putting ideas
into action.
13. Wrap Up
Open chat just moments away!
Questions? Email support@demosphere.com.
Items discussed today will be ...
Emailed to you.
Posted on www.demosphere.com & Facebook
Don't Forget To Sign Up!
Deadline is Dec 29!
14. Thanks for joining us for
Maximize Demosphere XXI
Ideas for our January session? Email
extratime@demosphere.com
Stay tuned to the January edition of ExtraTime.
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