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facebook.com/delviniainteractive,[object Object],twitter.com/delvinia,[object Object],linkedin.com/company/delvinia-interactive,[object Object],Good afternoon!,[object Object],Insights for your business.,[object Object]
Your hosts today!,[object Object],Randy Matheson,[object Object],Director, Emerging Media,[object Object],Amy Sullivan,[object Object],VP, Customer Insight,[object Object],Steve Mast,[object Object],President,[object Object],Insights for your business.,[object Object]
Creating experiences that enrich people’s lives.,[object Object],Give us your opinions, we’ll give you rewards! ,[object Object]
ABOUT DELVINIA,[object Object],Our Capabilities,[object Object],insights & analytics,[object Object],Services,[object Object],Tools,[object Object],Qualitative Research,[object Object],Quantitative Research,[object Object],Online Panel Management ,[object Object],Web Analytics ,[object Object],Social Media Monitoring,[object Object],Delvinia Digital MOSAIC,[object Object],Delvinia Digital Canadians,[object Object],SAS Capabilities,[object Object], Customer Experience Design,[object Object]
ABOUT DELVINIA,[object Object],Our Capabilities,[object Object],Insights & analytics,[object Object],Services,[object Object],Tools,[object Object],Qualitative Research,[object Object],Quantitative Research,[object Object],Online Panel Management ,[object Object],Web Analytics ,[object Object],Social Media Monitoring,[object Object],Delvinia Digital MOSAIC,[object Object],Delvinia Digital Canadians,[object Object],SAS Capabilities,[object Object],Digital Strategy,[object Object], Customer Experience Design,[object Object],Customer,[object Object],Insight,[object Object],Business,[object Object],Context,[object Object],Digital,[object Object],Landscape,[object Object]
ABOUT DELVINIA,[object Object],Our Capabilities,[object Object],Digital Strategy,[object Object], Customer Experience Design,[object Object],VALIDATION,[object Object],PROTOTYPE,[object Object],OPTIMIZATION,[object Object],Customer,[object Object],Insight,[object Object],DEPLOY,[object Object],DESIGN,[object Object],DEVELOPMENT,[object Object],DISCOVERY,[object Object],Business,[object Object],Context,[object Object],Digital,[object Object],Landscape,[object Object],VALIDATION,[object Object],PROTOTYPE,[object Object],OPTIMIZATION,[object Object]
ABOUT DELVINIA,[object Object],Our Capabilities,[object Object],A,[object Object],&,[object Object],Digital Strategy,[object Object], Customer Experience Design,[object Object],Firm.,[object Object]
ABOUT DELVINIA,[object Object],Our Experience,[object Object]
ABOUT DELVINIA,[object Object],Thought Leadership,[object Object],Insights for your business.,[object Object],GROW,[object Object],Sharing with our clients & partners our learning's.,[object Object],[object Object]
 Webinars
 SessionsLEARN,[object Object],Studying digital behaviour and reporting the results.,[object Object],[object Object]
  Weekly PollsPLAY,[object Object],Experiment, prototype and play with new digital technologies.,[object Object],[object Object]
 Mobile
 Social Media,[object Object]
In a world with so many available options, what should retailers and brands be doing to ,[object Object],court the new consumer?,[object Object]
“75% of Canadians have made a ,[object Object],purchase online in the last 2 months.”,[object Object],Source: AskingCanadians.com,[object Object]
“Over half of Canadian online shoppers ,[object Object],own a smartphone.” ,[object Object],Source: AskingCanadians.com,[object Object]
“1 in 5 Canadian smartphone owners ,[object Object],search for product recommendations ,[object Object],while shopping.”,[object Object],Source: AskingCanadians.com,[object Object]
“63%of Canadians have updated their ,[object Object],status on a social network.” ,[object Object],Source: AskingCanadians.com,[object Object]
SOCIAL SHOPPER,[object Object],Current Trends,[object Object],Don’t paint all consumers with the same brush,[object Object],SOCIAL,[object Object],Technology as a lifeline to friends and family and the digital universe at large.,[object Object],TIME-STARVED,[object Object],Technology as a means to stay organized, a means to an end.,[object Object]
SOCIAL SHOPPER,[object Object],Current Trends,[object Object],Digital dominates pre-purchase research,[object Object],Which environment do you typically find most useful for completing each of the following activities?,[object Object],Base: Have purchased in the last 6 months, N=500,[object Object]
SOCIAL SHOPPER,[object Object],Current Trends,[object Object],Product category influences pre-purchase behaviour,[object Object],Most Useful Channel for Pre-Purchase Research by Product Category,[object Object],Home Electronics,[object Object],& Computers,[object Object],Media,[object Object],Kid or ,[object Object],Baby Prods,[object Object],Appliances/,[object Object],Furniture,[object Object],Home,[object Object],Decor	,[object Object],Health/,[object Object],Nutrition	,[object Object],Pet ,[object Object],Products	,[object Object],Beauty &,[object Object],Cosmetics	,[object Object],Groceries	,[object Object],Clothing	,[object Object],Base: Have purchased in the last 6 months, N=500,[object Object]
SOCIAL SHOPPER,[object Object],Current Trends,[object Object],Consumer reviews are second only to price in importance,[object Object],65% ,[object Object],of Canadians look for consumer reviews and recommendations when researching products online.,[object Object],Source: MIT SixthSense,[object Object]
SOCIAL SHOPPER,[object Object],Current Trends,[object Object],Social also features in mobile shopping for some consumers,[object Object],Activities completed online, via smartphone, while shopping,[object Object]
SOCIAL SHOPPER,[object Object],Current Trends,[object Object],Mobile is increasingly integral to the shopping experience ,[object Object],40%,[object Object],of  smartphoneowners have used their phone in the process of ,[object Object],shopping.,[object Object]
SOCIAL SHOPPER,[object Object],Current Trends,[object Object],Summary of Preferred Digital Channels,[object Object],The Web ,[object Object],Locating a store (58%), Review ratings & recommendations (56%), Search for promotions ,[object Object],& deals (53%), Comparing prices (51%),[object Object],Mobile,[object Object],Taking pictures of product while in the store (32%), Locating a store (26%), Comparing prices (23%), Looking up product reviews in the store (19%),[object Object],In-store,[object Object],Purchasing (83%), Determining if a product is in stock (45%), Comparing prices (42%),[object Object],Mobile,[object Object],The Web,[object Object],In-store,[object Object]
SOCIAL SHOPPER,[object Object],Current Trends,[object Object],Summary of Findings,[object Object],Collaborate,[object Object],Retailers and brands need to work closer then ever before to meet the needs and demands of the new consumer.,[object Object],Participate,[object Object],The new digitally connected consumer wants to influence the in-store experiences and the products they buy.,[object Object],Anticipate,[object Object],The social shopper of today lets us peer into the future of retail experiences.,[object Object],New ,[object Object],Consumer,[object Object],Retailers,[object Object],Brands,[object Object]
THE SOCIAL SHOPPER,[object Object],What are the Implications?,[object Object]
SOCIAL SHOPPER,[object Object],Implications,[object Object],More Informed Consumers,[object Object],Social Shopper is more cautious,[object Object],Relies on various touch points and points-of-view throughout the decision process.,[object Object],Use retail to activate, or validate decisions, rather than exploring options.,[object Object],Retailers need to focus on servicing clients rather than selling to them & leverage technology to continue the dialogue.,[object Object]
SOCIAL SHOPPER,[object Object],Implications,[object Object],Empowered Consumers,[object Object],Speed of access,[object Object],Have instant access to information, experts and peers to assist in decision-making.,[object Object],Ability to compare rates, features & benefits at location.,[object Object],Empowered consumers require empowered employees. Leverage technology to facilitate dialogue and decision-making. ,[object Object]
SOCIAL SHOPPER,[object Object],Implications,[object Object],Co-Creating Value,[object Object],The Social Shopper Wants to Contribute.,[object Object],Social Shoppers feel more empowered and want to participate in service and product innovation. ,[object Object],These prosumer’s have influence and a point-of-view they want to share. ,[object Object],Leverage digital and social as another mechanism to bring the consumer into the decision-making process.,[object Object]

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The Social Shopper: A Lens into the Future of Retail Experiences

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