SlideShare a Scribd company logo
1 of 22
Getting Mileage Out of Your Dashboard
A Case Study
Adam Froman Carol Pilas
CEO Director, Market Research
Delvinia & AskingCanadians Pelmorex Media
Photo Credit: Unhindered by Talent
The Age of Intelligence
The Rise of Dashboards
1
2
3
4
customer-centric philosophy,
data-driven insights,
visual storytelling, and
emerging digital platforms.
We work with
organizations to find
ways to improve &
innovate the customer
experience through the
use of our ...
WHAT WE DO
Experience Design
Our digital design experts use insights
and creative thinking to inspire, engage
and elevate the customer experience
across all screens and digital platforms.
Digital Strategy
Our digital strategy experts help
define a clear vision for todays new
empowered and connected customer.
Customer Insight
Our insight team use both qualitative
and quantitative research methods
that uncover deep emotional and
behavioural insights.
CustomerExperience
STRATEGY&DESIGN
WHAT WE DOVoiceOfTheCustomer
TOOLS&PLATFORMS
AskingCanadians™
Our proprietary online research
community of 200,000+ Canadians
from all walks of life who have opted-
in to give us their thoughts and
opinions.
Customer Listening Platforms
From social listening to customer
satisfaction surveys, our tools enable
you to uncover key customer insights
and turn them into action.
Customer Journey Mapping
Our process uncovers ways to
improve and innovative the customer
experience.
Canada: A Place to be Innovative
User-Centric Innovation
A Client’s Journey
How are we doing?
Web Apps TV
Web Apps
Web Apps
The Current Solution
MetaMirror by Design by Notion
Web
Apps
TV
Single Dashboard
The Possibility
USER REQUIREMENTS PLANNING
Determined the communication
objectives and detailed the requirements
and constraints gathered during a series
of requirements meetings.
DATA GATHERING & ALGORITHM
DEVELOPMENT
The Weather Network provided the
appropriate data to support the
design. Through a series of meetings,
the data was reviewed and scrubbed in
order to identify duplication and gaps.
DASHBOARD DESIGN
Designed the user experience and
creative elements to satisfy the project
requirements and conceptual
direction.
DASHBOARD PROTOTYPE DEVELOPMENT
Translated the creative into a working prototype built on dashboard technology including
algorithm design for data presentation of the pages / functions listed in the requirements phase.
FULL DASHBOARD DEVELOPMENT
Based upon the prototype success,
commence full development of the
dashboard.
The Process
Data Feeds
• Google Analytics
• Site Catalyst 15
• Comscore – MobiLens,
Media Metrix, Ad Metrix
• Double Click
• AdTech
• App World
• iTunes
• Google Play
• Adobe Social
• MediaSTATS
• BBM Analytics
InfoSys+
• PMB
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013
Responsive Design
Day-to-Day
simplified view strategy
Future Dashboard Possibilities
Scope of Undertaking
metrics not equal
Summary – The Learnings
Dashboards need to be more user-centric
Collaboration is key
Iterative process will create a better experience
Scalability
Tell the right story
AdamFroman
CEO,Delvinia
CarolPilas
Director,MarketResearch
PelmorexMedia
THANK YOU.
For more information please contact 416.364.1455 | afroman@delvinia.com | corporate.askingcanadians.com | @delvinia

More Related Content

What's hot

Getting started with Marketing Cloud
Getting started with Marketing CloudGetting started with Marketing Cloud
Getting started with Marketing Cloudsonumanoj
 
The Future of Digital - Laudco Media
The Future of Digital - Laudco MediaThe Future of Digital - Laudco Media
The Future of Digital - Laudco MediaShubham Mehrotra
 
UX STRAT Europe 2019: Eduardo Costa, BinckBank
UX STRAT Europe 2019: Eduardo Costa, BinckBankUX STRAT Europe 2019: Eduardo Costa, BinckBank
UX STRAT Europe 2019: Eduardo Costa, BinckBankUX STRAT
 
Your Guide to Understanding the ROI of UX
Your Guide to Understanding the ROI of UXYour Guide to Understanding the ROI of UX
Your Guide to Understanding the ROI of UXMediacurrent
 
UX STRAT Europe 2019: Lisa Kleinman
UX STRAT Europe 2019: Lisa KleinmanUX STRAT Europe 2019: Lisa Kleinman
UX STRAT Europe 2019: Lisa KleinmanUX STRAT
 
Imex 2018 - Enhancing the organiser journey
Imex 2018 - Enhancing the organiser journeyImex 2018 - Enhancing the organiser journey
Imex 2018 - Enhancing the organiser journeySilke Hoersch
 
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...BrightEdge Technologies
 
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019Seattle Interactive Conference
 
Gemma Ravensdale - BEN Apps for Business
Gemma Ravensdale - BEN Apps for BusinessGemma Ravensdale - BEN Apps for Business
Gemma Ravensdale - BEN Apps for BusinessScience City Bristol
 
The Time is Now for Creativity in the Automation Space - DPRS Nashville, 11/1...
The Time is Now for Creativity in the Automation Space - DPRS Nashville, 11/1...The Time is Now for Creativity in the Automation Space - DPRS Nashville, 11/1...
The Time is Now for Creativity in the Automation Space - DPRS Nashville, 11/1...Digiday
 
Turning Customer Data into Marketing Insights
Turning Customer Data into Marketing InsightsTurning Customer Data into Marketing Insights
Turning Customer Data into Marketing InsightsliveRES
 
Transformation of the Guest Experience
Transformation of the Guest ExperienceTransformation of the Guest Experience
Transformation of the Guest ExperienceDigiday
 
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...Sean Rusinko
 
Why The World Need Superman
Why The World Need SupermanWhy The World Need Superman
Why The World Need SupermanRizki Suluh Adi
 
customer experience evaluation and modeling - opiniac
customer experience evaluation and modeling - opiniaccustomer experience evaluation and modeling - opiniac
customer experience evaluation and modeling - opiniacZbigniew Nowicki
 

What's hot (20)

Marin
MarinMarin
Marin
 
Getting started with Marketing Cloud
Getting started with Marketing CloudGetting started with Marketing Cloud
Getting started with Marketing Cloud
 
The Future of Digital - Laudco Media
The Future of Digital - Laudco MediaThe Future of Digital - Laudco Media
The Future of Digital - Laudco Media
 
UX STRAT Europe 2019: Eduardo Costa, BinckBank
UX STRAT Europe 2019: Eduardo Costa, BinckBankUX STRAT Europe 2019: Eduardo Costa, BinckBank
UX STRAT Europe 2019: Eduardo Costa, BinckBank
 
Your Guide to Understanding the ROI of UX
Your Guide to Understanding the ROI of UXYour Guide to Understanding the ROI of UX
Your Guide to Understanding the ROI of UX
 
UX STRAT Europe 2019: Lisa Kleinman
UX STRAT Europe 2019: Lisa KleinmanUX STRAT Europe 2019: Lisa Kleinman
UX STRAT Europe 2019: Lisa Kleinman
 
Imex 2018 - Enhancing the organiser journey
Imex 2018 - Enhancing the organiser journeyImex 2018 - Enhancing the organiser journey
Imex 2018 - Enhancing the organiser journey
 
Bluesky Responsive Website Development Case Study
Bluesky Responsive Website Development Case StudyBluesky Responsive Website Development Case Study
Bluesky Responsive Website Development Case Study
 
Content That Counts
Content That CountsContent That Counts
Content That Counts
 
Les offres Digitas
Les offres Digitas Les offres Digitas
Les offres Digitas
 
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...
BrightEdge Share15 - DM101: Paid, Owned & Earned Digital Marketing - Charmain...
 
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
How to Carry Out a Design Due Diligence? | Seattle Interactive 2019
 
Gemma Ravensdale - BEN Apps for Business
Gemma Ravensdale - BEN Apps for BusinessGemma Ravensdale - BEN Apps for Business
Gemma Ravensdale - BEN Apps for Business
 
The Time is Now for Creativity in the Automation Space - DPRS Nashville, 11/1...
The Time is Now for Creativity in the Automation Space - DPRS Nashville, 11/1...The Time is Now for Creativity in the Automation Space - DPRS Nashville, 11/1...
The Time is Now for Creativity in the Automation Space - DPRS Nashville, 11/1...
 
SocialSway Deck
SocialSway DeckSocialSway Deck
SocialSway Deck
 
Turning Customer Data into Marketing Insights
Turning Customer Data into Marketing InsightsTurning Customer Data into Marketing Insights
Turning Customer Data into Marketing Insights
 
Transformation of the Guest Experience
Transformation of the Guest ExperienceTransformation of the Guest Experience
Transformation of the Guest Experience
 
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...
 
Why The World Need Superman
Why The World Need SupermanWhy The World Need Superman
Why The World Need Superman
 
customer experience evaluation and modeling - opiniac
customer experience evaluation and modeling - opiniaccustomer experience evaluation and modeling - opiniac
customer experience evaluation and modeling - opiniac
 

Similar to Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013

The Human Customer: B2B's Great Migration to Customer Experience in Digital
The Human Customer: B2B's Great Migration to Customer Experience in DigitalThe Human Customer: B2B's Great Migration to Customer Experience in Digital
The Human Customer: B2B's Great Migration to Customer Experience in DigitalRightpoint
 
Society Overview - 2015
Society Overview - 2015Society Overview - 2015
Society Overview - 2015Dan Glavin
 
ARC Media Group 2010 Overview
ARC Media Group 2010 OverviewARC Media Group 2010 Overview
ARC Media Group 2010 OverviewtheMRAnderson
 
Marlabs Capabilities Overview: SMAC Services
Marlabs Capabilities Overview: SMAC ServicesMarlabs Capabilities Overview: SMAC Services
Marlabs Capabilities Overview: SMAC ServicesMarlabs
 
Enhancing Desirability: Five Considerations for Winning Digital Initiatives
Enhancing Desirability: Five Considerations for Winning Digital InitiativesEnhancing Desirability: Five Considerations for Winning Digital Initiatives
Enhancing Desirability: Five Considerations for Winning Digital InitiativesCognizant
 
Getting Mileage Out of Your Dashboard - Net Gain 7.0
Getting Mileage Out of Your Dashboard - Net Gain 7.0Getting Mileage Out of Your Dashboard - Net Gain 7.0
Getting Mileage Out of Your Dashboard - Net Gain 7.0Delvinia
 
Cse digital-2013
Cse digital-2013Cse digital-2013
Cse digital-2013Hart Hooton
 
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Track B-3: Delivering Actionable Experiences Through Effective Digital MarketingTrack B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketingscoopnewsgroup
 
Enterprise digital Labs
Enterprise digital LabsEnterprise digital Labs
Enterprise digital LabsZinnov
 
Enterprise digital labs
Enterprise digital labsEnterprise digital labs
Enterprise digital labsZinnov
 

Similar to Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013 (20)

Horizon and david cutler
Horizon and david cutlerHorizon and david cutler
Horizon and david cutler
 
David cutler projects and activities
David cutler projects and activitiesDavid cutler projects and activities
David cutler projects and activities
 
Iris and david cutler update
Iris and david cutler updateIris and david cutler update
Iris and david cutler update
 
The Human Customer: B2B's Great Migration to Customer Experience in Digital
The Human Customer: B2B's Great Migration to Customer Experience in DigitalThe Human Customer: B2B's Great Migration to Customer Experience in Digital
The Human Customer: B2B's Great Migration to Customer Experience in Digital
 
Greetings david cutler inform and connect
Greetings   david cutler inform and connectGreetings   david cutler inform and connect
Greetings david cutler inform and connect
 
Society Overview - 2015
Society Overview - 2015Society Overview - 2015
Society Overview - 2015
 
ARC Media Group 2010 Overview
ARC Media Group 2010 OverviewARC Media Group 2010 Overview
ARC Media Group 2010 Overview
 
Marlabs Capabilities Overview: SMAC Services
Marlabs Capabilities Overview: SMAC ServicesMarlabs Capabilities Overview: SMAC Services
Marlabs Capabilities Overview: SMAC Services
 
Enhancing Desirability: Five Considerations for Winning Digital Initiatives
Enhancing Desirability: Five Considerations for Winning Digital InitiativesEnhancing Desirability: Five Considerations for Winning Digital Initiatives
Enhancing Desirability: Five Considerations for Winning Digital Initiatives
 
Getting Mileage Out of Your Dashboard - Net Gain 7.0
Getting Mileage Out of Your Dashboard - Net Gain 7.0Getting Mileage Out of Your Dashboard - Net Gain 7.0
Getting Mileage Out of Your Dashboard - Net Gain 7.0
 
Cse digital-2013
Cse digital-2013Cse digital-2013
Cse digital-2013
 
Brocoders AdTech & MarTech development
Brocoders AdTech & MarTech developmentBrocoders AdTech & MarTech development
Brocoders AdTech & MarTech development
 
Brocoders Ad Tech development
Brocoders Ad Tech developmentBrocoders Ad Tech development
Brocoders Ad Tech development
 
Greetings david cutler inform and connect
Greetings   david cutler inform and connectGreetings   david cutler inform and connect
Greetings david cutler inform and connect
 
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Track B-3: Delivering Actionable Experiences Through Effective Digital MarketingTrack B-3: Delivering Actionable Experiences Through Effective Digital Marketing
Track B-3: Delivering Actionable Experiences Through Effective Digital Marketing
 
Degordian
DegordianDegordian
Degordian
 
Greetings david cutler inform and connect
Greetings   david cutler inform and connectGreetings   david cutler inform and connect
Greetings david cutler inform and connect
 
Enterprise digital Labs
Enterprise digital LabsEnterprise digital Labs
Enterprise digital Labs
 
Inkat social crm v2.0
Inkat social crm v2.0Inkat social crm v2.0
Inkat social crm v2.0
 
Enterprise digital labs
Enterprise digital labsEnterprise digital labs
Enterprise digital labs
 

More from Delvinia

Creating Sustainable Digital Experiences
Creating Sustainable Digital ExperiencesCreating Sustainable Digital Experiences
Creating Sustainable Digital ExperiencesDelvinia
 
Listening through Customer Insights
Listening through Customer InsightsListening through Customer Insights
Listening through Customer InsightsDelvinia
 
Mapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-PurchaseMapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-PurchaseDelvinia
 
The Story of Delvinia: The First Five Years
The Story of Delvinia: The First Five YearsThe Story of Delvinia: The First Five Years
The Story of Delvinia: The First Five YearsDelvinia
 
Digital Metrics - Presentation to Schulich School of Business
Digital Metrics - Presentation to Schulich School of BusinessDigital Metrics - Presentation to Schulich School of Business
Digital Metrics - Presentation to Schulich School of BusinessDelvinia
 
Strategies for Increasing Online Survey Participation
Strategies for Increasing Online Survey ParticipationStrategies for Increasing Online Survey Participation
Strategies for Increasing Online Survey ParticipationDelvinia
 
The Future of Respondent Engagement: Motivating Respondents to Participate in...
The Future of Respondent Engagement: Motivating Respondents to Participate in...The Future of Respondent Engagement: Motivating Respondents to Participate in...
The Future of Respondent Engagement: Motivating Respondents to Participate in...Delvinia
 
RBC and HBC Mobile Research Case Studies
RBC and HBC Mobile Research Case StudiesRBC and HBC Mobile Research Case Studies
RBC and HBC Mobile Research Case StudiesDelvinia
 
Best Practices in Building a Successful VoC Program
Best Practices in Building a Successful VoC ProgramBest Practices in Building a Successful VoC Program
Best Practices in Building a Successful VoC ProgramDelvinia
 
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to PurchaseA Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to PurchaseDelvinia
 
State of the Mobile Nation
State of the Mobile NationState of the Mobile Nation
State of the Mobile NationDelvinia
 
From Monologue to Dialogue
From Monologue to DialogueFrom Monologue to Dialogue
From Monologue to DialogueDelvinia
 
Voices of Business: Our Journey and Lessons Learned
Voices of Business: Our Journey and Lessons LearnedVoices of Business: Our Journey and Lessons Learned
Voices of Business: Our Journey and Lessons LearnedDelvinia
 
Voice of the Customer: The Customer POV
Voice of the Customer: The Customer  POVVoice of the Customer: The Customer  POV
Voice of the Customer: The Customer POVDelvinia
 
State of the Social Media Nation
State of the Social Media NationState of the Social Media Nation
State of the Social Media NationDelvinia
 
CMA Summit 2012
CMA  Summit 2012CMA  Summit 2012
CMA Summit 2012Delvinia
 
ESOMAR Best of Canada -- Shifting Customer Behaviour Online
ESOMAR Best  of Canada -- Shifting Customer Behaviour OnlineESOMAR Best  of Canada -- Shifting Customer Behaviour Online
ESOMAR Best of Canada -- Shifting Customer Behaviour OnlineDelvinia
 
Delvinia - The Social Shopper
Delvinia - The Social ShopperDelvinia - The Social Shopper
Delvinia - The Social ShopperDelvinia
 
The Mobile Shopper
The Mobile ShopperThe Mobile Shopper
The Mobile ShopperDelvinia
 
The Canadian Multichannel Shopper
The Canadian Multichannel ShopperThe Canadian Multichannel Shopper
The Canadian Multichannel ShopperDelvinia
 

More from Delvinia (20)

Creating Sustainable Digital Experiences
Creating Sustainable Digital ExperiencesCreating Sustainable Digital Experiences
Creating Sustainable Digital Experiences
 
Listening through Customer Insights
Listening through Customer InsightsListening through Customer Insights
Listening through Customer Insights
 
Mapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-PurchaseMapping Manulife's Direct to Consumer Path-to-Purchase
Mapping Manulife's Direct to Consumer Path-to-Purchase
 
The Story of Delvinia: The First Five Years
The Story of Delvinia: The First Five YearsThe Story of Delvinia: The First Five Years
The Story of Delvinia: The First Five Years
 
Digital Metrics - Presentation to Schulich School of Business
Digital Metrics - Presentation to Schulich School of BusinessDigital Metrics - Presentation to Schulich School of Business
Digital Metrics - Presentation to Schulich School of Business
 
Strategies for Increasing Online Survey Participation
Strategies for Increasing Online Survey ParticipationStrategies for Increasing Online Survey Participation
Strategies for Increasing Online Survey Participation
 
The Future of Respondent Engagement: Motivating Respondents to Participate in...
The Future of Respondent Engagement: Motivating Respondents to Participate in...The Future of Respondent Engagement: Motivating Respondents to Participate in...
The Future of Respondent Engagement: Motivating Respondents to Participate in...
 
RBC and HBC Mobile Research Case Studies
RBC and HBC Mobile Research Case StudiesRBC and HBC Mobile Research Case Studies
RBC and HBC Mobile Research Case Studies
 
Best Practices in Building a Successful VoC Program
Best Practices in Building a Successful VoC ProgramBest Practices in Building a Successful VoC Program
Best Practices in Building a Successful VoC Program
 
A Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to PurchaseA Deeper Understanding of the Path to Purchase
A Deeper Understanding of the Path to Purchase
 
State of the Mobile Nation
State of the Mobile NationState of the Mobile Nation
State of the Mobile Nation
 
From Monologue to Dialogue
From Monologue to DialogueFrom Monologue to Dialogue
From Monologue to Dialogue
 
Voices of Business: Our Journey and Lessons Learned
Voices of Business: Our Journey and Lessons LearnedVoices of Business: Our Journey and Lessons Learned
Voices of Business: Our Journey and Lessons Learned
 
Voice of the Customer: The Customer POV
Voice of the Customer: The Customer  POVVoice of the Customer: The Customer  POV
Voice of the Customer: The Customer POV
 
State of the Social Media Nation
State of the Social Media NationState of the Social Media Nation
State of the Social Media Nation
 
CMA Summit 2012
CMA  Summit 2012CMA  Summit 2012
CMA Summit 2012
 
ESOMAR Best of Canada -- Shifting Customer Behaviour Online
ESOMAR Best  of Canada -- Shifting Customer Behaviour OnlineESOMAR Best  of Canada -- Shifting Customer Behaviour Online
ESOMAR Best of Canada -- Shifting Customer Behaviour Online
 
Delvinia - The Social Shopper
Delvinia - The Social ShopperDelvinia - The Social Shopper
Delvinia - The Social Shopper
 
The Mobile Shopper
The Mobile ShopperThe Mobile Shopper
The Mobile Shopper
 
The Canadian Multichannel Shopper
The Canadian Multichannel ShopperThe Canadian Multichannel Shopper
The Canadian Multichannel Shopper
 

Recently uploaded

Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 

Recently uploaded (20)

Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 

Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013

  • 1. Getting Mileage Out of Your Dashboard A Case Study Adam Froman Carol Pilas CEO Director, Market Research Delvinia & AskingCanadians Pelmorex Media
  • 2. Photo Credit: Unhindered by Talent The Age of Intelligence
  • 3. The Rise of Dashboards
  • 4. 1 2 3 4 customer-centric philosophy, data-driven insights, visual storytelling, and emerging digital platforms. We work with organizations to find ways to improve & innovate the customer experience through the use of our ... WHAT WE DO
  • 5. Experience Design Our digital design experts use insights and creative thinking to inspire, engage and elevate the customer experience across all screens and digital platforms. Digital Strategy Our digital strategy experts help define a clear vision for todays new empowered and connected customer. Customer Insight Our insight team use both qualitative and quantitative research methods that uncover deep emotional and behavioural insights. CustomerExperience STRATEGY&DESIGN WHAT WE DOVoiceOfTheCustomer TOOLS&PLATFORMS AskingCanadians™ Our proprietary online research community of 200,000+ Canadians from all walks of life who have opted- in to give us their thoughts and opinions. Customer Listening Platforms From social listening to customer satisfaction surveys, our tools enable you to uncover key customer insights and turn them into action. Customer Journey Mapping Our process uncovers ways to improve and innovative the customer experience.
  • 6. Canada: A Place to be Innovative
  • 8. How are we doing?
  • 9. Web Apps TV Web Apps Web Apps
  • 11. MetaMirror by Design by Notion
  • 13. USER REQUIREMENTS PLANNING Determined the communication objectives and detailed the requirements and constraints gathered during a series of requirements meetings. DATA GATHERING & ALGORITHM DEVELOPMENT The Weather Network provided the appropriate data to support the design. Through a series of meetings, the data was reviewed and scrubbed in order to identify duplication and gaps. DASHBOARD DESIGN Designed the user experience and creative elements to satisfy the project requirements and conceptual direction. DASHBOARD PROTOTYPE DEVELOPMENT Translated the creative into a working prototype built on dashboard technology including algorithm design for data presentation of the pages / functions listed in the requirements phase. FULL DASHBOARD DEVELOPMENT Based upon the prototype success, commence full development of the dashboard. The Process
  • 14. Data Feeds • Google Analytics • Site Catalyst 15 • Comscore – MobiLens, Media Metrix, Ad Metrix • Double Click • AdTech • App World • iTunes • Google Play • Adobe Social • MediaSTATS • BBM Analytics InfoSys+ • PMB
  • 21. Summary – The Learnings Dashboards need to be more user-centric Collaboration is key Iterative process will create a better experience Scalability Tell the right story
  • 22. AdamFroman CEO,Delvinia CarolPilas Director,MarketResearch PelmorexMedia THANK YOU. For more information please contact 416.364.1455 | afroman@delvinia.com | corporate.askingcanadians.com | @delvinia