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BH Management!
!
May 2014!
!
!
SUNNY GROSSO!
COACHING AND CULTURE CHIEF!
BH Management!
!
MAY 2014!
!
!
SUNNY GROSSO!
COACHING AND CULTURE CHIEF!
TAKE A MOMENT TO THINK…
WHAT ARE
YOUR GOALS
IN LIFE?
TAKE A MOMENT TO THINK…
WHEN I GET ______ I WILL BE HAPPY!
OUR BRAINS ARE
HARDWIRED TO SEEK
HAPPINESS.
YET WE’RE SUPERBAD
AT PREDICTING
WHAT CAN SUSTAIN IT.
LOTTERY WINNERS
TERMINALLY INJURED
HOW CAN WE
BE BETTER
IN LIFE
AND
AT WORK
?
WHO’S SUNNY FROM
DELIVERING HAPPINESS?!
HOW DID
I GET HERE?
HOW DID I
GET HERE 
?
…
?
COACHING



& CULTURE 
CHIEF
STORY OF
SCIENCE & SECRETS
WHY IT MATTERS $!
24 MILLION CUSTOMERS
NEARLY $3B COMPANY
$265M
SF1999
35 EMPLOYEES
GROWING…
“A WOMAN’S
DREAM CLOSET”
AND GROWING…
ZAPPOS KENTUCKY WAREHOUSE
“PEOPLE WILL FORGET WHAT YOU SAID,
PEOPLE WILL FORGET WHAT YOU DID,
BUT PEOPLE WILL NEVER FORGET HOW
YOU MADE THEM
FEEL.”
— MAYA ANGELOU
FREE SHIPPING
800# EVERY PAGE
24HR CALL CENTER
365 DAY RETURNS
75% REPEAT CUSTOMERS
CUSTOMER SERVICE #1 PRIORITY
CULTURE
#1 PRIORITY
HOW IS CULTURE
NO1 PRIORITY?!
HIRE, MEASURE, FIRE
5 WEEKS OF TRAINING
$4000 TO QUIT. REALLY!
HAPPIER
EMPLOYEES
HAPPIER
CUSTOMERS= = SUCCESSFUL
COMPANY
A FORMULA WAS EMERGING..
!
NOV ‘09 AMAZON ACQUIRES ZAPPOS
$1.2B
$0 to $3 BILLION*
ZAPPOS GROWTH
$3B
!550,000 COPIES SOLD!
20 LANGUAGES!
!
!
!#1 BESTSELLER: !
!NYTIMES!
!WSJ!
!AMAZON!
!BARNES & NOBLE!
!BORDERS!
!
!
!
!
!!
WHOA.!
2010!
2010 DELIVERING HAPPINESS BUS TOUR!
WE HEARD FROM AROUND THE WORLD!
SAME VISION!
!
!
NO MATTER WHAT !
BACKGROUND!
CULTURE!
IDEAS!
JOB!
HAPPINESS
GLOBAL MOVEMENT
100 COUNTRIES
TO SPREAD AND INSPIRE
HAPPINESS IN THE WORLD
HOW? PCC
THAT’S GREAT, BUT
IT’LL NEVER WORK
FOR OUR COMPANY!
87% UNHAPPY AT WORK!
*!Gallup!State!of!the!Global!Workplace!2013!!
Gallop!20XX!
$500B
IN
LOSSES
:(
Gallup!2012!
STORY OF
SCIENCE & SECRETS
WHY IT MATTERS
WARNING!
HUMAN SENSE
WHEN I GET _______ I WILL BE HAPPY!
SHORT TERM IS EASY
WE’VE BEEN GIVEN A FORMULA…
WHY ARE WE SO
SUPERBAD AT
PREDICTING
OUR HAPPINESS?
HUMAN SENSE
WE’VE BEEN TOLD…
SUCCESS HAPPINESS
HAPPINESS SUCCESS
BUT, WE LIKE MO
1.  I WISH I HAD THE COURAGE TO LIVE A LIFE TRUE TO MYSELF,
NOT THE LIFE OTHERS EXPECTED OF ME
2.  I WISH I HADN’T WORKED SO HARD
3.  I WISH I’D HAD THE COURAGE TO EXPRESS MY FEELINGS
4.  I WISH I HAD STAYED IN TOUCH WITH MY FRIENDS
5.  I WISH I HAD LET MYSELF BE HAPPIER
FAST FORWARD:
TOP 5 REGRETS IN LIFE
onnie!Ware,!Pallia=ve!Care!Nurse!caring!for!pa=ents!in!last!12!weeks!of!life!
*!Bronnie!Ware,!Pallia=ve!Care!Nurse!for!pa=ents!in!last!12!weeks!of!life!
WHAT WILL YOUR ULOGY BE?
FAST FORWARD:
onnie!Ware,!Pallia=ve!Care!Nurse!caring!for!pa=ents!in!last!12!weeks!of!life!
*!Bronnie!Ware,!Pallia=ve!Care!Nurse!for!pa=ents!in!last!12!weeks!of!life!
…BUT ONLY 10%
HAPPINESS IS PREDETERMINED
*Shawn!Achor,!The!Happiness!Advantage!
SCIENTIFIC SENSE
BRAINS PROCESS
40 BITS PER SECOND
BUT WE RECEIVE
11 MILLION BITS
*informa=on!transmission!rate!of!each!5!senses!per!second!
ALL KNOW NEGATIVE PPL
WE START TO BELIEVE IT
90% OF HAPPINESS IS
HOW OUR BRAINS
PROCESS THE WORLD
CHANGE YOUR MINDSET, CHANGE YOUR WORLD
SCIENTIFIC SENSE
OUR BRAINS CAN BE
REWIRED FOR
HAPPINESS.
MASLOW’S HIEARCHY
OF HUMAN NEEDS
SCIENTIFIC SENSE
SCIENTIFIC SENSE
BUSINESS
THE PARALLELS OF A GREAT BUSINESS AND HAPPINESS
LIFE
BUSINESS SENSE
BUSINESS SENSE
ZAPPOS
$0 to $3B*
$3B
BEST WORKPLACES vs S&P 500
BUSINESS SENSE
FOCUS ON CULTURE & EMPLOYEE WELL BEING
SCIENTIFIC SENSE
SCIENTIFIC SENSE
1998
A POSITIVE INTERACTION AT WORK HAS AN EFFECT
5X MORE PRODUCTIVE THAN A NEGATIVE ONE
SCIENTIFIC SENSE
SCIENTIFIC SENSE
effectsofhappinessonbusiness
Results based on median results of happiest co’s vs least happy co’s
COULD THAT WORK
FOR OUR COMPANY?!
HAPPINESS AS A BUSINESS MODEL
“GET THE CULTURE RIGHT
THEN EVERYTHING ELSE
WILL FALL INTO
PLACE”
•  RIGHT EMPLOYEES, BAD EGGS WEED OUT!
•  DOING THE RIGHT THING, LONG TERM SUCCESS!
•  COMPETITIVE EDGE IN PERFORMANCE, PROFITS!
CULTURE
ECOSYSTEM
CULTURE AND GROWTH
GROWTH!!…!COMPLEXITY!
FREEDOM!&!AUTONOMY!
%!HIGH!PERFORMING!EMPLOYEES!
1.  Deliver WOW Through Service!
2.  Embrace and Drive Change!
3.  Create Fun and a Little Weirdness!
4.  Be Adventurous, Creative, and Open-Minded!
5.  Pursue Growth and Learning!
6.  Build Open and Honest Relationships With Communication!
7.  Build a Positive Team and Family Spirit!
8.  Do More with Less!
9.  Be Passionate and Determined!
10.  Be Humble!
CORE VALUES DEFINE CULTURE
ZAPPOS 10 CORE VALUES
COWOWNED,!ALL!KNOW!!!!!!!!!#1!!WOW!EVERYDAY!WORD!!!!!!!MEARURED!IN!COOKIES!
CORE VALUES COMMIT, HIRE & FIRE
#1!IW!:!HOW!WEIRD!ON!SCALE!1W10!
GUIDES!BEHAVIORS!EVERY!DAY!
58!
WARNING!
CULTURE
VALUES + BEHAVIORS + PURPOSE
PRACTICED OVER TIME
HOW DO YOU USE
HAPPINESS AS A BUSINESS MODEL?
CONNECTEDNESS
ENGAGEMENT
COMMUNICATION
RESULTS
LIFE SPAN!
CASUAL COLLISSIONS - YOU CAN’T SCHEDULE INNOVATION
CONNECTEDNESS
EXPECTATIONS!
EMOTIONS!
EXPERIENCE!
STORIES!
CULTURE!
PERSONAL !
EMOTIONAL !
CONNECTION!
CONNECTEDNESS
CELEBRATE!
BIG TIP!
LIFE COACH
SENSE OF PROGRESS
ZU CLASSES RECOGNITION
MERCH TEAM 6MO
PROMOTIONS
BUILDS:
AUTONOMY
INNOVATION
LEADERSHIP
SENSE OF CONTROL
HIGHER PURPOSE
IF YOU WANT TO BUILD A SHIP,
DON’T DIVIDE THE WORK AND GIVE ORDERS. INSTEAD
TEACH THEM TO YEARN FOR THE VAST AND ENDLESS SEA.
~SAINT EXUPERY
HIGHER PURPOSE
GIVES MEANING TO WORK
INSPIRES EMPLOYEES & CUSTOMERS
COMPASS FOR DECISION MAKING
HIGHER PURPOSE
INSPIRE SOLUTIONS TO THE ENVIRONMENTAL CRISIS
VOLUNTEER 2MO YR WITH PAY
HIGHER PURPOSE = HIGHER PROFIT!
!
WORLD’S 50 FASTEST GROWING BRANDS!
!
THOSE WITH A HIGHER PURPOSE OUTPERFORMED S&P BY 400%!
!
HIGHER PURPOSE
PURPOSE & VALUES DRIVEN COMPANIES
COSTCO
CONTAINER STORE
GOOGLE
JET BLUE
JOHNSON & JOHNSON
HONDA
LL BEAN
METHOD
PATAGONIA
REI
SOUTHWEST
TOM’S
TOYOTA
TRADER JOE’S
NEW BALANCE
STARBUCKS
AMAZON
BMW
CATEPILLAR
EBAY
IDEO
IKEA
WHOLE FOODS
ZAPPOS
IS HAPPINESS AT WORK!
NICE TO HAVE !
OR MUST HAVE?!
MASS PRODUCTION MODEL OF 1950’s
SQUEEZE THEM FOR EVERY DROP
YOU’RE LUCKY TO HAVE A JOB
TOP DOWN IS DYING
NICE TO HAVE?
WORK LIFE INTEGRATION
QUALITY OF LIFE OVER MONEY & STABILITY
MILLENIALS RISING
NICE TO HAVE?
TRANSPARENCY IS A TSUNAMI
MUST HAVE
PSST, YOUR CULTURE IS SHOWING
THE NEW ENGAGEMENT
OK!
Performance!
GOOD!
Performance!
WOW!
Performance!
COMMUNICATION!
!
GET!JOB!DONE!
ENGAGED!WITH!
PROJECTS/TASKS!
!
RELIABILITY!
!
SHORT!TERM!
MOTIVATION!
!
ENOUGH!TO!RETAIN?!
ENGAGED!WITH:!
W PEOPLE!
W PROJECTS!
W PURPOSE!
!
LOYAL!EMPLOYEE!
(WORD/MOUTH)!
!
LONG!TERM!
MOTIVATION!
!
TALENT!RETENTION!
!
MEANINFUL!
CONNECTIONS!Disengaged!
Engaged!
Happy!
MUST HAVE
HAPPIER
EMPLOYEES
HAPPIER
CUSTOMERS= = SUCCESSFUL
COMPANIES
& MEANINGFUL
LIVES
51%
!!
TURNOVER
22%
PROFITABILITY
!! 7.5YEARS
HEALTHIER &
LONGER LIFE
HARVARD BUSINESS REVIEW JAN-FEB 2012
PURSUING HAPPINESS, LYUBOMIRSKY ET AL
GALLUP 2013
TIPPING POINT?
SO, WHERE DO !
YOU START?!
1. ASK
WHAT DOES YOUR CULTURE
LOOK LIKE?
IT’S HARD.
START EARLY.
2. DEFINE YOUR CORE VALUES
WHAT ARE YOUR
- PERSONAL
- COMPANY’S
VALUES?
DO THEY ALIGN?
MANAGERS AMPLIFY CULTURE
BIG TIP
FOCUS ON MANAGERS
WHAT’S THE LARGER
VISION AND GREATER
PURPOSE IN THEIR
WORK BEYOND MONEY
OR PROFITS?
WHAT WOULD YOU BE
PASSIONATE ABOUT
DOING IF YOU DIDN’T
FEAR FAILURE AND DIDN’T
MAKE ANY MONEY FOR 10
YEARS?
3. VISION & PURPOSE FOR EMPLOYEES
ENTREPRENEURS
COMMITMENT
WALK THE TALK
SHORT TERM THINKING
CAUTION!
IT’S ALL!
ABOUT !
ALIGNMENT !
REMINDER
SO…!
CAN YOU !
QUANTIFY THAT?!
NIC MARKS, TED SPEAKER
HOUSE OF PARLIAMENT 2012
HAPPINESS AT WORK SURVEY
YES!!!
HAPPINESS ROI CALCULATOR!
DELIVERINGHAPPINESS.COM!
TOOLS FOR YOU
ZAPPOS CULTURE BOOK!
TOOLS FOR YOU
DELIVERINGHAPPINESS.COM!
SHOP@DH

FEEL GOOD WHILE YOU DO GOOD!
DELIVERINGHAPPINESS.COM!
TOOLS FOR YOU
WHAT ARE YOU WAKING UP FOR?
IMAGINE…
THANK YOU!
THEN DO.
Create change in the world more than we
ever thought possible… with happiness.
HOW CAN WE HELP?
CULTURE BOOK
COPY OF PRESENTATION
SUNNY@DELIVERINGHAPPINESS.COM
JOIN THE MOVEMENT
DELIVERINGHAPPINESS.COM
FACEBOOK.COM/DELIVERINGHAPPINESS
TWITTER | @DHMOVEMENT
at WORK
JOIN THE MOVEMENT!
DELIVERINGHAPPINESS.COM
SUNNY@DELIVERINGHAPPINESS.COM
!

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