2. Rules of this Seminar
This is a LIVE, Interactive event!
Keep your cell phone, PDA, Laptop on!
Turn your devices on “silent mode”
10 minute break
live.cws.net
@dekeyrel
#fbera
3. Introduction
Alan De Keyrel
President of Corporate Web Services, Inc.
Started in 1997
Web Design, Hosting, and Application Dev.
Staff of 10 programmers and web specialists
Innovative- Web 2.0 Expo in San Francisco
Reminds me of the “The Start of CWS”
4. The Start of CWS
Future is Uncertain
Opportunities Are Plentiful –Yahoo Directory
Anyone Can Succeed (I’m Proof)
5. Seminar Agenda
What is Social Media?
What’s Going On? New Possibilities Real Life Examples
• Explosive Growth • Data Mining • Targeted Facebook Ads
• Information vs. People • Transitive Trust • Latent Interest
• Trusted Online Identity Here • Communication Evolved • Persona Marketing
• Identity Goes With You • Weak Ties • ActionCoach CEO
• Changes Your Business • Passive Endorsements
6. What Social Media Tools Are You
Currently Using?
Grab your cell phone
Send a text message to 99503
Send a tweet to @poll
Browse to www.poll4.com
CWS1 = Facebook
CWS2 =LinkedIn
CWS3 = FriendFeed
CWS4 = Twitter
7. What is Social Media?
Not a “How to Use Twitter” seminar
Understand Fundamental Switch to be
successful in business
Evolution to focusing on people/relationships
Started 2-3 years ago
Facebook, Twitter, LinkedIn, MySpace
Focus on Two: Facebook and Twitter
Time-saving tips on both
13. Let’s Answer A Question:
Why should you
care about
all of this?
14. Let’s Do Another Poll!
Why did you attend this seminar?
Send a text message to 99503
Send a tweet to @poll
Browse to www.poll4.com
CWS6 = It’s better than working
CWS7 = I want to learn how to make money
CWS8 = I was curious what the experts had to say
CWS9 = I wanted to know if Social Media was important
15. What’s Going On?
Explosive “Social
Media” Growth
Women over 55 =
Fastest Growth in
Last Quarter
200 Million Facebook
users. 100 Million
daily visits
Facebookadded 23
Million in U.S. (6 mo.)
16. What’s Going On?
Forrester Research's “Social
Media Playtime is Over” report
- marketers intend to invest more in social media, but
are waiting to see benefits.
”World’s Most Influential
Companies = Facebook”
“Social Networking Has
Surpassed Personal Email”
17. Information vs. People
Leaving “Decade of Information”
Entering “Decade of People”
Acceptable to Share Personal Information
No longer “Arrogant” to post pictures, etc.
Trusted Online Identity is Here
Information is still there, but revolves around
your family, friends, etc.
The “Mom” Stamp of Approval
20. What does all this mean?
It’s time to change
the way
we think
about
“marketing”
21. New Customer Possibilities
New data can be mined about your
customers, prospects, friends
The expectation is that you do know your
prospect before calling
Transitive Trust - purchase decisions come
from friends. Who do you know in common.
22. New Customer Possibilities
Communication evolved. Face 2 face, phone
conference, email, Facebook.
Casual communication. Facebook brings
back the quot;personalquot; feel we lost w/ face 2 face
communication.
23. New Customer Possibilities
Help with the quot;weak tiesquot;.
Capture the long- tail. Exchange business
card at Business After Hours. Now you have a
chance to build that relationship on Facebook
24. New Customer Possibilities
Casual communications opens doors to
people otherwise unattainable.
Acceptable to “Friend” or “Follow” someone
you’ve hardly met.
Transitive Trust opens doors to “friends of
friends”.
Example will follow
after the break.
25. New Customer Possibilities
Example of young kid who tracks all
relationships when he's in 2nd grade.
Prospect quot;Namesquot; become real people. If
they know you, they are more open to
hearing what you have to say.
Facebook is CRM. Even better because it
gives you excuses to interact.
26. CRM Integration
Do you use a CRM?
Automatic data mining
Learn about your
prospects/customers
Who are their friends
What do you have in
common?
B2B vs. B2C doesn’t
matter. It’s the people!
27. E-Marketing
So, what does this mean for e-marketing?
Loyalty gets magnified on social networks
No longer just Chris, it's Chris and
all of his friends.
Facebook uses your friends to
decide who to show ads to.
Transitive trust between people
and products. If Chris wears
these pants, I may be more open
to them too.
28. E-Marketing
Passive endorsements.
You no longer have to write a letter or make a
call to promote something. Now you can just
join a fan page.
All of your friends find out about it when you
become a fan.
29. Hyper-Targeted Ads
Why show ads to everyone when you can
based on interest, sex, location.
Much more affordable and effective.
Capture quot;latentquot; interest vs. quot;intentionquot; based
interest. (ie: Googler’s are ready to buy)
Bonobos (fashion conscious, men, New York)
32. Persona Marketing
Jack Box is Cool. “Jack in the Box”, is not.
130,000 friends
Hangintherejack.com
33. Customer Service
No longer between just customer and
company
Now we Google for a solution.
We may complain on Twitter/Facebook
Are people complaining about you?
34. Customer Service
New media causes new challenges.
We solved Phone Support & Email support
Integrate social networking monitoring with
your existing workflow?
Respond in the same manner they contact
you (twitter, facebook, phone, etc).
Salesforce CRM for Twitter (example). Create
a case from a tweet.
35. Short Break
After break, I’ll show you some real life
examples of using Social Media for Business
Answer Questions
Give away free stuff
Survey
36. Ask your questions now!
What questions do you
have for Alan?
Text ASKCWS and your message to 99503
tweet @poll ASKCWS and your message
Browse to www.poll4.com
37. My Challenge
Brad Sugars CEO/Owner of ActionCoach
International Company
Multi-Million Dollar Company
50. Brad Sugars Challenge
You can help me “be memorable”
Sending a “Thank You/Birthday Gift”
Donate to the Cancer Schmancer Foundation
51. In Conclusion
My Top Social Networking Tools
What’s Going On? New Possibilities Real Life Examples
• Explosive Growth • Data Mining • Targeted Facebook Ads
• Information vs. People • Transitive Trust • Latent Interest
• Trusted Online Identity Here • Communication Evolved • Persona Marketing
• Identity Goes With You • Weak Ties • ActionCoach CEO
• Changes Your Business • Passive Endorsements
52. 6 Week Social Media Class
Learn Alan’s Social Networking Secrets
6 week course, starting in June
1 hour each week + Q & A
$599 fee ($499 if you sign up today)
Limited # of participants
What you’ll learn:
How Alan gained 3000+ followers on Twitter
Secret tools to automate & save time
Do’s and Don'ts of Facebook and Twitter
How to leverage social networking success