Presentation I gave on 15 Sept 2009 at the Dutch Datacenter & Hosting Summit 2009. Main topics of the presentation : - Look beyond the hype of cloudcomputing - Microosft vision for cloud computing / online slutions - Importance of a Partner ecosystem - The ability to choose the right sourcing and deployment scenario for your organisation

1. Heads in the Cloud,
Feet on the Ground
Peter de Haas
Online Strategy Manager
peter.dehaas@microsoft.com

2. • The illusion of • The elimination of • The ability to pay
infinite computing an up-front for use of
resources commitment by computing
available on Cloud users resources on a
demand short-term basis
as needed
Scale Commitment Pay for Use
New aspects in Cloud Computing
Source: Above the Clouds: A Berkeley View of Cloud Computing

3. Economies of scale
Co-location Cloud
Services Computing
On Premise Traditional
Installation Outsourcing
Economies of skill

5. Choice Matters
“…larger companies…can be expected
to pursue a hybrid approach for
many years, supplying some
hardware and software requirements
themselves and purchasing others
over the grid. One of the key
challenges for corporate IT
departments, in fact, lies in making
the right decisions about what to hold
on to and what to let go.”
- Nick Carr, ‘The Big Switch”

6. On-Premises Hosted Cloud
Servers Servers Platform
• Bring your own • Renting machines, • Shared, multi-tenant
machines, connectivity, connectivity, software infrastructure
software, etc. • Less control • Virtualized & dynamic
• Complete control • Fewer responsibilities • Scalable & available
• Complete responsibility • Lower capital costs • Abstracted from the
• Static capabilities • More flexible infrastructure
• Upfront capital costs for • Pay for fixed capacity, • Higher-level services
the infrastructure even if idle • Pay as you go

7. Premises Cloud

10. Choice and Flexibility
SERVER CLOUD
Active Directory AD/Live ID
CLIENT

12. Live Services Online Services 3rd Party
Apps & Solutions
Building Block Services
Datacenters Networks

13. Bedrijfssoftware,
aangeboden als een pakket van online services,
gehost door Microsoft,
als abonnement verkocht met partners
E-
mail, gedeelde Met één klik
Eén plaats om Inzicht in
agenda en online
documenten te elkaars
contacten, toeg samenwerken
delen, samen te bereikbaarheid,
ankelijk via en documenten,
werken aan
PC, mobiele applicaties, chat en via één
documenten, S
telefoon en video en audio klik
earch en
webbrowser, vrij delen, alsof je communiceren
intranet
van spam en naast elkaar zit
virussen

14. Business Productivity Online Suite Reference Customers

15. Windows Azure Platform
WEB & CLOUDS
Compute Storage Management Relational data Management Connectivity Access control
ON-PREMISES

16. Windows Azure Scenarios
ISV
Business Developers
Cloud
Billing
Cloud
Cloud
SDK
ISV
Developers
Customers Customers
Billing
• Business builds new or • Partners use Microsoft • Develop new
extends an existing Cloud Services to host applications @ Internet
application and run their apps scale
• SDK provided by Microsoft, • Microsoft provides • Pure cloud architecture
and code uploaded to application platform, with consumer or
Microsoft cloud infrastructure and billing business focus
• Leverages familiar tools and services for multi- • Bridge to existing on-
framework tenancy premise applications

17. Transaction Solution
Enterprise
Distributor
LAR/DMR
SI & VAP
Host
Midmarket &
Telco ISV
System
OEM Builder
Retail
Small
Business Marketing Agencies
& Independent Agents

18. How We Will Work with the Channel
Embedded Windows Azure platform

19. “Geneva”

20. Developer CTP for Enable Full trust & Fast CGI
Services SDKs, and Geo-location support SDS Public CTP Windows Azure
Tools .NET Services Open CTP .NET Services
Live Framework Open CTP SQL Services
SDS Invitation-only CTP

21. Visual Studio & .NET
“Oslo” - Modeling
Partners

22. Heads in the Cloud, Feet on the
Ground
Application runs Application runs Application runs Application is
on-premise at a hoster using supplied by a
cloud services vendor
Buy my own Pay someone to Pay someone to Pay for
hardware, and host my host my someone’s
manage my own application application hosted
data center using hardware without application.
that I specify specifying the Don’t care
hardware (they about the
promise to be hardware, as
“infinitely” long as it works.
scalable)
High Control Low
Low Economy of Scale High

23. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24.  Microsoft Software + Services
 Microsoft Online Services
 Microsoft Windows Azure
 Pricing Info :
http://www.microsoft.com/azure/pricing.mspx
 Videos
 How Microsoft Defines Cloud Computing
 Inside Microsoft’s Datacenter
 Microsoft’s Global Datacenter Strategy