Use social and interactive charts in place of static tables and powerpoint charts/images. By adding social and interactive charts to your blog, web site or press release, you gain significant benefits - Increase brand exposure - Capture leads - Create a new revenue stream You can also measure the effectiveness of your content marketing by measuring who is sharing what content.

1. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Visual Content Marketing
for Marketers and Data Providers
Deepak Deolalikar
VP Product and Business Development, iCharts
Sunnyvale, CA

2. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
What is Visual Content
Marketing?
Creating and distributing relevant and
valuable visual content such as interactive
charts to targeted audiences, with the
objective of
Building your brand
Generating leads
Creating new business opportunities

3. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How do you share data today?
Static Tables
PPT Images

4. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Lost Opportunity
No Branding
No Engagement
No Social Benefit

5. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
The new way…the iCharts way
Social and Interactive
Visualization in a
press release
Click for Live
example

6. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Chart is shared across the web ….
…and 100’s of other sites!
Example: Live chart by IDC

7. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
….then goes viral as people share on
social
Landing
Page

8. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Benefits
Branding
Lead Generation
New Business Opportunities

9. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Increase Brand Impressions 5x
Count Impressions
iCharts can count all
chart impressions and
social share activity

10. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Generate Leads on Landing
Page

11. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
..or Place an Ad

12. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
New Business on Landing Page
Purchase data with
the following chart
filters
- Gender
- Income group
- Age Group
Buy $ 750

13. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Sell More Data Instantly
You have purchased
the following filters
- Gender
- Income group
- Age Group

14. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Social interactive charts produce
dramatic results
Increase brand
impressions
by 4x – 5x
Measure
effectiveness
Generate
leads
Create new
revenue
stream

15. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Have data to share?
Now, share it with the world
Get Started Today?
http://www.icharts.net/for-business
info@icharts.net

16. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Thank you
Deepak Deolalikar
iCharts

17. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Q & A
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