Decipher Data Reporting Interactive Dashboard for Market Research
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Decipher has developed an “interactive dashboard” which allows clients to view and manipulate their market research data on the fly. Decipher has taken the clear visual medium of the data reporting dashboard concept even further by giving the user control over the way the market research data is presented and combined.
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Decipher Data Reporting Interactive Dashboard for Market Research
- 1. WHY DO PEOPLE CARE SO MUCH ABOUT CELEBRITIES?
- 2. WE’RE JUST AS CURIOUS ABOUT HUMAN BEHAVIOR AS YOU ARE.
- 3. OUR DATA
- 4. OUR DATA 2000 The year Decipher was founded 25 Years of senior-level experience 120 Number of employees 3 Offices (Fresno, Portland & LA) 0 Amount of work we outsource
- 5. OUR SERVICES
- 6. OUR SERVICES Online Survey Programming Sampling Data Processing & Interactive Dashboards Online Reporting Custom Community Development
- 7. ONLINE SURVEY PROGRAMMING And introducing Beacon ™ Survey & Reporting tools
- 8. EMERGING REPORTING STRATEGIES DATA MANAGEMENT & INTERACTIVE DASHBOARDS
- 9. ABOUT DECIPHER’S DATA PROCESSING TEAM Full-time data processing staff • Quantum powered • Specializing in…. • Conjoint studies • Large scale tracking studies • Mixed-mode methodologies Large scale data management and data mining services
- 10. TODAY WE’LL COVER Traditional Data Management (where we started…) • Data tabulations • Database management Technological Advancements (where we’ve been…) • Online reporting & charting Data Management…Evolved (where we’re at…) • Custom data management • Interactive dashboard reporting
- 11. TRADITIONAL DATA MANAGEMENT (WHERE WE’VE BEEN) • Coding (in Excel) • Data tabulations (UNCLE, WinCross) Remember the days of keypunching? • Excel or Access databases for normative data
- 12. TECH ADVANCES (WHERE WE’VE BEEN) Client portal • Single secure location • Change management • Field reporting • Data reporting / data export ( NO TOUCH PROCESS ) • Report construction • Projects stored indefinitely • Multiple / custom access levels for projects • Easy access to survey testing & editing, field monitoring reports, data downloads and reporting environments
- 20. WHERE WE’RE AT…AND WHERE WE’RE GOING
- 21. DATA MANAGEMENT TODAY • • • • Data automation Typing/segmentation tools Database generation Database management ( EVOLVED! ) • Style formats
- 22. INTERACTIVE DASHBOARDS Benefits… • Resources • Timing • Post Processed Data • Customization • Trackers Scenario Approaches
- 23. DEMO TIME!
- 24. COMING SOON…. Cross platform Totally no-touch Mobile Access from any mobile device
- 25. WE’D LOVE TO PARTNER WITH YOU TO GET TO THE RIGHT DATA
- 26. BY ASKING THE RIGHT QUESTIONS STARTING WITH
- 27. WHY?
- 28. KRISTIN LUCK JI KIM kristin@decipherinc.com jykim@decipherinc.com 310.713.6622 310.775.2200 FOLLOW DECIPHER! twitter.com/deciphertweets Facebook/decipherinc