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CityEvents Info
Our Mission
 Our mission is to create and execute personalized events
 that fit your company or organization‘s style, vision, image,
 and budget. The customer experience comes first, and we
 aim to produce unforgettable events that will satisfy our
 clients’ needs.




                                                                 2
About Us
Deborah Lewis, the Chief Experience Officer, of CityEvents has over
14 years of experience in event marketing and has planned over
600 events. In 2006, Deborah, created CityEvents, a boutique event
management company.

Since then CityEvents has had the opportunity to manage custom
events for a variety of companies and organizations, small and
large.

CityEvents specializes in planning, promoting, and the management
of special events. CityEvents matches the objectives of our clients
needs, utilizing imaginative ideas to create dynamic experiences.
Great attention is paid to even the smallest details, as we do
everything we can to ensure that you and your guests enjoy
themselves at your event.




                                                                      3
About Us (con’t)

CityEvents has a flair for creative development and
successful marketing and promotion that ensures the
flawless staging of your event.

CityEvents works with a wide array of clients including
non-profit membership organizations, fundraising
organizations, as well as small to large corporations.

Let CityEvents oversee all the details of your event, and
benefit from our vast experience and expertise.




                                                            4
Values
 At CityEvents, we believe that the customer experience
 comes first, and we want to make sure your event is
 unforgettable.

 We can create events that are:

            Chic                  Fun
            Urban                 Funky
            Conservative          Efficient
            Corporate             Smooth
            Honest                Community




                                                          5
Clients & Experience
 Along with our own produced seminars and FastLane
 networking events, we have planned and organized a
 variety of events from conferences and lunches, to galas
 and multi-day functions for many clients.
 Some client events we have worked on, include:
      The Munk Debates @ The ROM
      Miller Thomson LLP, Women’s Client Event @ Jamie Kennedy
      Gardiner Museum
      Luminato, VIP Sponsor Event @ Massey Hall
      Bibby Financial Services, 200th Year Anniversary @ Distillery
      Toronto Board of Trade Annual Dinner (1999-2006)
      British Chamber of Commerce Christmas
       Luncheon @
      Fairmont Royal York
      The 25th Great Valentine Gala @ Fairmont Royal York
      *IE Canada’s 75th Anniversary Gala @ The Liberty Grand
       *(Green Concepts and Suppliers were utilized)




                                                                       6
Client Events:
Munk Debates
The Munk Debates are held
semi-annually with 800-1200
people in attendance. The
audience is made up of ticket
buyers, media and VIP’s.

Prior to the debate there is a
VIP luncheon for 100-200
people. This luncheon has
been located at Crush, Brassaii
and ONE.

CityEvents manages all onsite
logistics, staffing and suppliers
at the VIP luncheon and
debate.


                                    7
Client Events:
Toronto Board of Trade 1999-2006

When employed by the Toronto
Board of Trade, Deborah was
responsible for the Toronto Board
of Trade Annual Dinner with 1700-
1900 people in attendance.

This Black Tie Gala involved
managing the speaker
acquisition, event management,
sponsorship sales & fulfillment,
ticket sales, marketing and
promotions, and VIP invitations.




                                    8
Volunteer Committees
 On top of our client contracts, Deborah and CityEvents
 maintains involvement as a volunteer in the community for
 various fundraising events. Some volunteer events we have
 contributed to include:
     Innovators Ball, 2007-2009, Executive Committee (Creative
      Committee and Co-Chair Ticket Sales)
     The Powerball, 2007, Co-Chair Ticket Sales
     Operanation, 2006-2008, Chair, Logistics
     Luminato YP Group, 2008-2009, Co-Chair, AFTR PRTY
     Vinifera, 2005-2008, PR Committee
     New Leaders of Sunnybrook Foundation, 1997-2007,
     Chair 2003-2005, Various Committee and Event Co-Chair Roles
     CEO Build, 2004, Habitat for Humanity
     SNAP Newspapers, Volunteer Photographer, covers 4 to 5
      community and fundraising published events a month



                                                                    9
Volunteer Committee Example
 Operanation, 2006-2008

 Deborah was invited to participate on
 the Executive Committee for
 Operanation as Chair of Logistics. This
 role involved sourcing and managing
 suppliers, partners, and entertainment
 as well as the overall set up and flow of
 the event.

 Deborah was also a power ticket seller
 responsible for 8% of the 1000 event
 tickets sold.
  “We were thrilled to have Deb Lewis as a member of our Executive Committee for Operanation IV and V, as her wealth
  of knowledge regarding how to create a successful event was instrumental in our planning. She was key at driving
  sales both personally and through the use of the CityEvents website. We greatly benefited both from the high-traffic of
  the website and Deb’s own social contacts.”
  - Sarah Jarvis, Special Events Manager, Canadian Opera Company




                                                                                                                       10
What We Can Do For You
 Let us worry about the research and negotiations.
 We will take care of all of the details, including getting the best:
         Venues                     Suppliers (Décor etc.)
         Transportation             Sound & Lighting
         Speakers                   Entertainment

 Having worked with many different suppliers in the past, we
 have developed a network of strong working relationships that
 allows us to obtain the best rates possible for your events.

 We are determined to secure your ideal venue and
 suppliers that will match your events' theme and truly
 make the experience of your event, one of a kind.



                                                                   11
Testimonials
 “ I have had the pleasure of working with Deborah over the past 8 years in a wide variety of
 situations, including the Board of Trade, I.E Canada, The British Chamber of Trade and Commerce.
  In all these occasions she has proved herself versatile, creative, hard working, totally committed
 to the project, with a very positive attitude. I would highly recommend her to potential clients.”
    – Norman Morris, Director, Strategic Alliances, Canadian Business Magazine

 “Deborah has assisted our group Intriciti a number of times to plan different events. We were so
 lucky to have someone this knowledgeable working with us on special events.” -Diane Craig,
 Image and Etiquette expert, Corporate Class Inc.

 “Deborah is a real professional. She worked for me at the Toronto Board of Trade and organized
 the most successful Annual Dinners ever held by the Board. With 2000 guests in attendance,
 Deborah always handled the details with ease. And she handled smaller events with equal ease.
 In fact, regardless of the size and scope of the event, Deborah's creativity, attention to
 detail and calm nature are hallmarks of her work. Because of her solid experience and
 reliability, I've also hired her company-- CityEvents-- for other projects.”
 - John Ecker,Director, Public Affairs & Community Engagement at Echo: Improving
 Women's Health in Ontario




                                                                                                    12
About Us, The Team
Deborah Lewis, CMP, Chief Experience Officer (Principal and CEO)

Deborah has longstanding and sound contacts in the corporate world, government, and not-for-
profit organizations in Toronto. Deborah’s entrepreneurial spirit led her to launch CityEvents in 2006
with a view to creating benchmarks in event planning in the city.

Deborah’s repertoire of experience includes the development and creation of conferences for
I.E. Canada; as well as a six-year work association with the Toronto Board of Trade where she
produced and planned nearly 120 meetings and events a year. In addition, every year she
organized the Toronto Board of Trade Annual Dinner with over 1800 attendees.

Currently, Deborah’s insatiable energy and drive have allowed her to accomplish the skilled
organization of multiple events, all representative of her eclectic portfolio. These include
corporate meetings, international trade programs, conferences and workshops, social
and networking events, high-profile fund-raising events, art auctions, wine tastings,
restaurant promotions, sponsor promotions, trade shows, and product launches.
CityEvents client list includes a number of professional services firms, large membership
associations, and charitable groups.




                                                                                                         13
About Us, The Team (con’t):
Deborah Lewis, CMP, Chief Experience Officer (Principal and CEO) (con’t)

Deborah is also a long-standing member of volunteer committees organizing events such
as The Canadian Opera Company’s Operanation, the PowerPlant Powerball, LG
Innovators Ball, the new Luminato committee and the Women in Capital Markets (WCM)
annual Vinifera Awards Gala. Within the event industry and beyond, she is recognized for
her hallmark touches; positive working style, distinctly exclusive guest lists, innovative
marketing, and consistency and quality in event execution. Deborah is also tirelessly
committed to her community: she is a mentor with the TRIDEC mentoring program, a
previous Rotary member, volunteer photographer for SNAP Downtown and SNAP North
Toronto and was on the fund-raising committee for the New Leaders of Sunnybrook
Foundation for 10 years.

Deborah is a Certified Meeting Planner, has a B.A.Sc in Consumer Studies from the
University of Guelph and a Post-graduate Diploma in Sport and Event Marketing
from George Brown College. Deborah also taught special events management
at George Brown College. Deborah is also one of the owners and assisted with
the success of the popular restaurant Le Petit Castor on Yonge Street.




                                                                                             14
About Us, The Team (con’t):
The team at CityEvents includes an Event Manager,
Communications Coordinator, 2 Event Coordinators and 1
Event Assistant.
For larger events and the occasions where back up services
are required, CityEvents has a strong partnership with the
event planning firm “Gatherings Event Planning &
Fundraising”. Gatherings can assist onsite or provide
additional support for event management services where
necessary.
CityEvents has a group of suppliers and outside experts
that are engaged for specific requirements of clients
programs when required.


                                                             15
Propriety Information
1.The Proposal, contains proprietary information and accordingly no
part may be copied, reproduced, transcribed, translated or used in
any form without the prior written consent of CityEvents
2.In addition, all such information remains the property of CityEvents
3.All information is privileged and confidential and is intended solely for
the CEO and Co-Chairs of Vinifera.
4.Themes, ideas or components presented are the creative property of
CityEvents and may not be used for the Event(s) for which the Proposal
is made or for any other event without the prior written consent of
CityEvents.

Client will be named as the main legal contract and billing contact for
large contracts and will be responsible for any insurance or liability.




                                                                              16
References
Norman P.J. Morris, Director, Strategic Alliances/International Affairs, Canadian Business
Magazine & PROFIT: Your Guide to Business Success
P: 416-764-1236
John Ecker, Director, Public Affairs & Community Engagement,
P: 416-596-9687 ext. 223
Dorothy Price, Executive Director, Canadian Foundation of Physically Disabled, P:416 -760
-7351

Volunteer Committee Work Contacts/References:
E.J. Alon, Senior Development Officer, Harbourfront Centre
P: 416-954-9912 (From Luminato Committee)

Cindy Ball,CFRE
Associate Director, Development, Ontario Science Centre
P: 416-696-3188 (LG Innovators Ball Committee)

*CityEvents has an excellent reputation for reliability and working with non profit
clients and working within lower budgets
*CityEvents is known for maintaining a positive attitude and excellent relationship skills



                                                                                             17
Contact Information

 CityEvents
 21 Birch Avenue
 Suite 100
 Toronto, ON
 M4V 1E1

 Phone: 416.619.0596
 Email: info@torontocityevents.ca
 Website: www.torontocityevents.ca




                                     18

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CityEvents Info

  • 2. Our Mission Our mission is to create and execute personalized events that fit your company or organization‘s style, vision, image, and budget. The customer experience comes first, and we aim to produce unforgettable events that will satisfy our clients’ needs. 2
  • 3. About Us Deborah Lewis, the Chief Experience Officer, of CityEvents has over 14 years of experience in event marketing and has planned over 600 events. In 2006, Deborah, created CityEvents, a boutique event management company. Since then CityEvents has had the opportunity to manage custom events for a variety of companies and organizations, small and large. CityEvents specializes in planning, promoting, and the management of special events. CityEvents matches the objectives of our clients needs, utilizing imaginative ideas to create dynamic experiences. Great attention is paid to even the smallest details, as we do everything we can to ensure that you and your guests enjoy themselves at your event. 3
  • 4. About Us (con’t) CityEvents has a flair for creative development and successful marketing and promotion that ensures the flawless staging of your event. CityEvents works with a wide array of clients including non-profit membership organizations, fundraising organizations, as well as small to large corporations. Let CityEvents oversee all the details of your event, and benefit from our vast experience and expertise. 4
  • 5. Values At CityEvents, we believe that the customer experience comes first, and we want to make sure your event is unforgettable. We can create events that are:  Chic  Fun  Urban  Funky  Conservative  Efficient  Corporate  Smooth  Honest  Community 5
  • 6. Clients & Experience Along with our own produced seminars and FastLane networking events, we have planned and organized a variety of events from conferences and lunches, to galas and multi-day functions for many clients. Some client events we have worked on, include:  The Munk Debates @ The ROM  Miller Thomson LLP, Women’s Client Event @ Jamie Kennedy  Gardiner Museum  Luminato, VIP Sponsor Event @ Massey Hall  Bibby Financial Services, 200th Year Anniversary @ Distillery  Toronto Board of Trade Annual Dinner (1999-2006)  British Chamber of Commerce Christmas Luncheon @  Fairmont Royal York  The 25th Great Valentine Gala @ Fairmont Royal York  *IE Canada’s 75th Anniversary Gala @ The Liberty Grand *(Green Concepts and Suppliers were utilized) 6
  • 7. Client Events: Munk Debates The Munk Debates are held semi-annually with 800-1200 people in attendance. The audience is made up of ticket buyers, media and VIP’s. Prior to the debate there is a VIP luncheon for 100-200 people. This luncheon has been located at Crush, Brassaii and ONE. CityEvents manages all onsite logistics, staffing and suppliers at the VIP luncheon and debate. 7
  • 8. Client Events: Toronto Board of Trade 1999-2006 When employed by the Toronto Board of Trade, Deborah was responsible for the Toronto Board of Trade Annual Dinner with 1700- 1900 people in attendance. This Black Tie Gala involved managing the speaker acquisition, event management, sponsorship sales & fulfillment, ticket sales, marketing and promotions, and VIP invitations. 8
  • 9. Volunteer Committees On top of our client contracts, Deborah and CityEvents maintains involvement as a volunteer in the community for various fundraising events. Some volunteer events we have contributed to include:  Innovators Ball, 2007-2009, Executive Committee (Creative Committee and Co-Chair Ticket Sales)  The Powerball, 2007, Co-Chair Ticket Sales  Operanation, 2006-2008, Chair, Logistics  Luminato YP Group, 2008-2009, Co-Chair, AFTR PRTY  Vinifera, 2005-2008, PR Committee  New Leaders of Sunnybrook Foundation, 1997-2007,  Chair 2003-2005, Various Committee and Event Co-Chair Roles  CEO Build, 2004, Habitat for Humanity  SNAP Newspapers, Volunteer Photographer, covers 4 to 5 community and fundraising published events a month 9
  • 10. Volunteer Committee Example Operanation, 2006-2008 Deborah was invited to participate on the Executive Committee for Operanation as Chair of Logistics. This role involved sourcing and managing suppliers, partners, and entertainment as well as the overall set up and flow of the event. Deborah was also a power ticket seller responsible for 8% of the 1000 event tickets sold. “We were thrilled to have Deb Lewis as a member of our Executive Committee for Operanation IV and V, as her wealth of knowledge regarding how to create a successful event was instrumental in our planning. She was key at driving sales both personally and through the use of the CityEvents website. We greatly benefited both from the high-traffic of the website and Deb’s own social contacts.” - Sarah Jarvis, Special Events Manager, Canadian Opera Company 10
  • 11. What We Can Do For You Let us worry about the research and negotiations. We will take care of all of the details, including getting the best:  Venues  Suppliers (Décor etc.)  Transportation  Sound & Lighting  Speakers  Entertainment Having worked with many different suppliers in the past, we have developed a network of strong working relationships that allows us to obtain the best rates possible for your events. We are determined to secure your ideal venue and suppliers that will match your events' theme and truly make the experience of your event, one of a kind. 11
  • 12. Testimonials “ I have had the pleasure of working with Deborah over the past 8 years in a wide variety of situations, including the Board of Trade, I.E Canada, The British Chamber of Trade and Commerce. In all these occasions she has proved herself versatile, creative, hard working, totally committed to the project, with a very positive attitude. I would highly recommend her to potential clients.” – Norman Morris, Director, Strategic Alliances, Canadian Business Magazine “Deborah has assisted our group Intriciti a number of times to plan different events. We were so lucky to have someone this knowledgeable working with us on special events.” -Diane Craig, Image and Etiquette expert, Corporate Class Inc. “Deborah is a real professional. She worked for me at the Toronto Board of Trade and organized the most successful Annual Dinners ever held by the Board. With 2000 guests in attendance, Deborah always handled the details with ease. And she handled smaller events with equal ease. In fact, regardless of the size and scope of the event, Deborah's creativity, attention to detail and calm nature are hallmarks of her work. Because of her solid experience and reliability, I've also hired her company-- CityEvents-- for other projects.” - John Ecker,Director, Public Affairs & Community Engagement at Echo: Improving Women's Health in Ontario 12
  • 13. About Us, The Team Deborah Lewis, CMP, Chief Experience Officer (Principal and CEO) Deborah has longstanding and sound contacts in the corporate world, government, and not-for- profit organizations in Toronto. Deborah’s entrepreneurial spirit led her to launch CityEvents in 2006 with a view to creating benchmarks in event planning in the city. Deborah’s repertoire of experience includes the development and creation of conferences for I.E. Canada; as well as a six-year work association with the Toronto Board of Trade where she produced and planned nearly 120 meetings and events a year. In addition, every year she organized the Toronto Board of Trade Annual Dinner with over 1800 attendees. Currently, Deborah’s insatiable energy and drive have allowed her to accomplish the skilled organization of multiple events, all representative of her eclectic portfolio. These include corporate meetings, international trade programs, conferences and workshops, social and networking events, high-profile fund-raising events, art auctions, wine tastings, restaurant promotions, sponsor promotions, trade shows, and product launches. CityEvents client list includes a number of professional services firms, large membership associations, and charitable groups. 13
  • 14. About Us, The Team (con’t): Deborah Lewis, CMP, Chief Experience Officer (Principal and CEO) (con’t) Deborah is also a long-standing member of volunteer committees organizing events such as The Canadian Opera Company’s Operanation, the PowerPlant Powerball, LG Innovators Ball, the new Luminato committee and the Women in Capital Markets (WCM) annual Vinifera Awards Gala. Within the event industry and beyond, she is recognized for her hallmark touches; positive working style, distinctly exclusive guest lists, innovative marketing, and consistency and quality in event execution. Deborah is also tirelessly committed to her community: she is a mentor with the TRIDEC mentoring program, a previous Rotary member, volunteer photographer for SNAP Downtown and SNAP North Toronto and was on the fund-raising committee for the New Leaders of Sunnybrook Foundation for 10 years. Deborah is a Certified Meeting Planner, has a B.A.Sc in Consumer Studies from the University of Guelph and a Post-graduate Diploma in Sport and Event Marketing from George Brown College. Deborah also taught special events management at George Brown College. Deborah is also one of the owners and assisted with the success of the popular restaurant Le Petit Castor on Yonge Street. 14
  • 15. About Us, The Team (con’t): The team at CityEvents includes an Event Manager, Communications Coordinator, 2 Event Coordinators and 1 Event Assistant. For larger events and the occasions where back up services are required, CityEvents has a strong partnership with the event planning firm “Gatherings Event Planning & Fundraising”. Gatherings can assist onsite or provide additional support for event management services where necessary. CityEvents has a group of suppliers and outside experts that are engaged for specific requirements of clients programs when required. 15
  • 16. Propriety Information 1.The Proposal, contains proprietary information and accordingly no part may be copied, reproduced, transcribed, translated or used in any form without the prior written consent of CityEvents 2.In addition, all such information remains the property of CityEvents 3.All information is privileged and confidential and is intended solely for the CEO and Co-Chairs of Vinifera. 4.Themes, ideas or components presented are the creative property of CityEvents and may not be used for the Event(s) for which the Proposal is made or for any other event without the prior written consent of CityEvents. Client will be named as the main legal contract and billing contact for large contracts and will be responsible for any insurance or liability. 16
  • 17. References Norman P.J. Morris, Director, Strategic Alliances/International Affairs, Canadian Business Magazine & PROFIT: Your Guide to Business Success P: 416-764-1236 John Ecker, Director, Public Affairs & Community Engagement, P: 416-596-9687 ext. 223 Dorothy Price, Executive Director, Canadian Foundation of Physically Disabled, P:416 -760 -7351 Volunteer Committee Work Contacts/References: E.J. Alon, Senior Development Officer, Harbourfront Centre P: 416-954-9912 (From Luminato Committee) Cindy Ball,CFRE Associate Director, Development, Ontario Science Centre P: 416-696-3188 (LG Innovators Ball Committee) *CityEvents has an excellent reputation for reliability and working with non profit clients and working within lower budgets *CityEvents is known for maintaining a positive attitude and excellent relationship skills 17
  • 18. Contact Information CityEvents 21 Birch Avenue Suite 100 Toronto, ON M4V 1E1 Phone: 416.619.0596 Email: info@torontocityevents.ca Website: www.torontocityevents.ca 18