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Debbie Horovitch
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Making the Most of Your (Tiny!) Facebook Ad Budget Debbie Horovitch @Debbie_h2o #pcto11 #CMChat Intern: @BLOGATRON
Two Points: • Currently, you can use the Facebook Self-Serve Ad Manager to research market sizes and plan marketing expenses, with no cost. • On Facebook CPC (Cost-Per-Click) campaigns you can use the system itself to optimize your campaign to the most cost-efficient and best performing ad. – Test ad messages & creative with FAST results, before committing to a newspaper or magazine ad that can’t be changed. – Optimize your investment – achieve the highest CTR’s (Click-Through-Rates) = lowest cost per click
Please join a new Tweetchat For & About Community Managers #CMChat Sunday March 6th, 2011 7:30 – 8:30pm Debbie Horovitch @Debbie_h2o Friend request me on Facebook Connect to me on LinkedIn Intern: @BLOGATRON

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Debbie Horovitch info slide pod camp

  • 1. Making the Most of Your (Tiny!) Facebook Ad Budget Debbie Horovitch @Debbie_h2o #pcto11 #CMChat Intern: @BLOGATRON
  • 2. Two Points: • Currently, you can use the Facebook Self-Serve Ad Manager to research market sizes and plan marketing expenses, with no cost. • On Facebook CPC (Cost-Per-Click) campaigns you can use the system itself to optimize your campaign to the most cost-efficient and best performing ad. – Test ad messages & creative with FAST results, before committing to a newspaper or magazine ad that can’t be changed. – Optimize your investment – achieve the highest CTR’s (Click-Through-Rates) = lowest cost per click
  • 3. Please join a new Tweetchat For & About Community Managers #CMChat Sunday March 6th, 2011 7:30 – 8:30pm Debbie Horovitch @Debbie_h2o Friend request me on Facebook Connect to me on LinkedIn Intern: @BLOGATRON