I start with the state of the web, and encourage you to think outside the browser.
Next, an extremely brief history of how the web developed to this point, and what that means for your brand and advertising.
Then we cover how search marketing has changed thanks to social media.
Finally, I try to wrap it up with 8 steps or guidelines to digital strategy and online presence.
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Presence Envy - How not to get laughed at in the online locker room.
1. PRESENCE ENVY
How not to get laughed at in the
online locker room.
Dayn Wilberding, Director of Digital Culture : Grady Britton
PRESENTED WITH INSECURITY FOR XHURCH.NET
29. An extremely brief history of the web.
WEB 3.14159 mmm, pie
Facebook, Twitter, Blog
30.
31. HOME COMMUTE WORK COMMUTE ERRANDS LEISURE
7:00 am 12:00 pm 5:00 pm 10:00 pm
32. Tweet Blog post Tweet
Facebook image Sports stats Facebook update
News story Online order
Tweet News story
Foursquare check in Product review Email
Email
YouTube video Tweet
Blog comment News story
Email Poll response
HOME COMMUTE WORK COMMUTE ERRANDS LEISURE
7:00 am 12:00 pm 5:00 pm 10:00 pm
45. interrupt be share worthy
TV commercials Blog posts
Radio spots Articles
Magazine ads Videos
Pop-up banner ads Photos
Direct mail Tweets
Door to door Facebook updates
Phone calls Comments
White papers
Tips
Resources
Lists
Reviews
We are the media.
ADVERTISING IS FOREVER CHANGED.
52. ads
local
Oh shiz.
social
ads
(reviews, images, videos, etc)
53. So, how do I show up high in Search?
6% 5%
7%
24%
15% Trust/Authority of Host Domain
Link Popularity of Specific Page
Anchor Text of External Links
On-Page Keyword Usage
Traffic and Click Through Data
22%
Social Graph Metrics
20% Registration and Hosting Data
2009 SEOmoz study “Search Engine Ranking Factors” courtesy Amplify-Interactive.com
54. So, how do I show up high in Search?
Trust/Authority of Host Domain
6% 5% Link Popularity of Specific Page
7% Anchor Text of External Links
24%
15%
20%
22% On-site optimization is critical, but
off-site factors like inbound links
are a big part of the ranking
algorithm.
2009 SEOmoz study “Search Engine Ranking Factors” courtesy Amplify-Interactive.com
65. Neilsen - Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online - June 15, 2010
66. of all online time is spent
36% on social networks or blogs
Neilsen - Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online - June 15, 2010
67. of all online time is spent
36% on social networks or blogs
1:00 in every 4:30
Neilsen - Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online - June 15, 2010
68. of all online time is spent
36%
for the
on social networks or blogs
66%
1:00 in every 4:30
average MORE TIME
internet THAN A YEAR
user: AGO
Neilsen - Social Networks/Blogs Now Account for One in Every Four and a Half Minutes Online - June 15, 2010
73. Don’t social users hate marketing?
66% friended or followed a brand
Razorfish - FEED 2008, 2009
74. Don’t social users hate marketing?
66% friended or followed a brand
65% have had their mind changed about a brand
Razorfish - FEED 2008, 2009
75. Don’t social users hate marketing?
66% friended or followed a brand
65% have had their mind changed about a brand
97% say that influenced a purchase decision
Razorfish - FEED 2008, 2009
78. nugget #3
Increase the opportunity for a someone to
experience your brand.
nugget #4
Participate in social media and build
quality links to your website.
81. 2 WEBSITE
Must haves:
• CONCISE description of product or
service
• Testimonials, videos
• Links to your networks
• Clear calls to action
• Landing pages unique to your
marketing campaigns
82. 3 LISTEN
Twitter BlogScope Facebook Search
Social Mention Search
Google Blog Omgili Backtype
Trendrr Search
83. 4 SOCIAL
Enhance & link your existing channels,
don’t replace them
Choose a purpose
Increase Awareness
Stimulate Sales or Leads
Enhance Customer Service
Establish Thought Leadership
Quantcast.com
Forrester Social Technographics Tool
86. 7 CONTENT
What is most memorable about your
brand right now? What’s share worthy?
Blog.
Turn questions customers are asking of
Share. your competition, your sales or customer
service departments into topics.
Repeat. Center your content around what is poorly
served or missing in the market.
87. 8 RESOURCES
Forget business hours, forget campaign
deadlines.
Plan for success, failure, and the more
likely blindside.
88. Thank you.
delicious.com / daynw
GradyBritton.com For my card, txt: DAYN to 50500
GradyBritton daynw@gradybritton.com dayn