This presentation will focus on best practices for launching and maintaining global websites using Day CQ5. The presentation will provide an overview of the challenges associated with global content and will spotlight the seamless integration between Day and Translations.com’s GlobalLink Localization Platform Matt Hauser, Director of Technology, Translations.com

1. Managing Global Content:
Day CQ5 and GlobalLink(tm)

2. WHY IS LOCALIZATION IMPORTANT?
 It takes more than local language to sell something. Over two-thirds surveyed
(67.4%) visit English-language sites monthly or more frequently, but just a quarter
(25.5%) regularly purchase goods or services at those properties
 Most people prefer buying in their own language more than half the sample
(52.4%) buys only at websites where the information is presented in their language.
- Source: Common Sense Advisory,“International Survey of Global Buying Preferences”

3. WHY IS LOCALIZATION IMPORTANT?
 Expected to represent more than 20 percent of the U.S. population by 2020,
Hispanics today command about 11 percent of the nation’s disposable income
and $700 million in purchasing power. Hispanics will represent 14% of aggregate
US consumer spending growth over the next three years. Source:
www.hispaniconline.com
 World Internet usage and population statistics: 1,244,449,601. This number is
18.9% of population. 80% of Internet users are non-US; ~70% of Internet users
are non-English. Source: www.internetworldstats.com/stats7.htm

4. WHERETHE GROWTH (MONEY) IS…
• On-Line Growth
• North America
146%
• Europe
352%
• APAC
624%
• Latin America
1,051%
• Middle East
1,825%
• Africa
2,357%
• Source – Internet World Stats, June 30, 2010

5. LOCALIZATION CHALLENGES
 Support issues related to global growth
 Decentralized translation assets
 Speed of delivery to global markets
 Translation quality concerns
 Internal communication gaps
 Existing processes are highly manual and not scalable
 Increasing pressures to do more with less or same
resources
 Integration with existing CMS assets

6. TRANSLATIONS.COM PROFILE
 Founded in 1992
 Largest privately held localization company
 Solutions provider: technology and services
 1000+ full-time employees: language services, development and
support
 Global footprint
 14 wholly-owned production hubs
 5 development and tech support locations
 57 offices in Americas, Asia, and Europe
 5,000+ linguists and subject-matter experts worldwide
 Over 500 installations of GlobalLink™ technology

7. GLOBALLINK™ OVERVIEW
 Minimize client effort
 Intuitive design
 Integrate seamlessly with Day workflows
 Provide a modular solution
 Automate manual processes
 Reduce internal IT dependencies
 Provide a vendor-neutral platform
 Streamline the content review process

8. CLIENT PORTFOLIO

9. 2010 KEY CLIENT WINS

10. GLOBALLINK™ AND DAY CQ5 WCM

14.  30-40% reduction in internal project management
 Centralized gateway to manage all translation activity
 On-demand reporting
 Automated file prep and delivery
 Email notifications
 Customizable for global business unit requirements
 Coordinate all vendors in a single application
JOINT SOLUTION BENEFITS - WORKFLOW

15.  Dramatic increase in content re-use savings (up to 70%)
 Single repository shared by all translation resources
 Pre-processing of files BEFORE delivery to vendors
 All updates and revisions captured centrally
 Can be segmented by division, geography, content type
 Accessible 24/7 globally
JOINT SOLUTION BENEFITS - TRANSLATION

16. INTEGRATED REVIEW ENVIRONMENT

17.  50-60% reduction in internal review cycle
 Global access by all reviewers
 Automated task assignment
 Real-time feedback into GlobalLink™ Project Director
 Simple interface – zero training required
 Audit trail and revision reporting
 Integrated glossary management
 Updates captured into Translation Memory
JOINT SOLUTION BENEFITS - REVIEW

18.  Strategic Engagement with Cosmetics Client
 Standardizing Web template across brands
 Centralizing all internal/external teams on Day
 Competitive vendor selection
 Criteria: Ability to integrate GMS with Day
 Localization vendor for initial roll out and large updates
CLIENT CASE STUDY

19.  Seamless workflow integration with Day CQ5
 Cost savings via Translation Memory integration
 Reduced IT dependencies for export/import
 Accelerated time to market
 Reduced client project management
 Centralized visibility on localization spend
 Automated Localization Kit creation
JOINT SOLUTION BENEFITS

20. CONTACT INFORMATION
Matt Hauser
Vice-President, Technology Sales
mhauser@translations.com
www.translations.com