SlideShare a Scribd company logo
1 of 15
Download to read offline
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
© 2015 DAXUE CONSULTING
ALL RIGHTS RESERVED
CONSUMER
ELECTRONICS
IN CHINA
DECEMBER, 2015
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
Introduction
1.	 China’s Consumer Electronics Market Growth
2.	 Global Brands In China’s Market
3.	 The Revolution Of Distribution Channels
4.	 Key Highlights
Table of Contents
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
Introduction
This report is aimed at introducing the present
China consumer electronics market through
the examples of some famous manufacturers
in this field. Highlighting the point of view that
a comprehensive market analysis of consumer
electronics in China is of priority to the whole
process of market entry.
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
It is quite unique that policies and regulations that
the government promulgated play a critical role
in the development of the consumer electronics
market in China. This market rose to prominence
after the liberalization of the economy under
the national strategic policy of accelerating the
“informatisation” of its industrial development.As
of 2011, China is the world’s largest market for
personal computers.
Since China became the largest consumer
electronic market instead of US, it is reported
that approximately 1/3 of global consumer
electronic sales happen in China.
And in 2013, the Chinese government issued 4G
licenses to threemajorChinesetelecom operators,
namely China Mobile, Chine Telecom and China
Unicom, marking the beginning of a new era in
China’s high-speed mobile network.
This significant move had brought rocketing retail
volume sales growth of 4G smartphones, so that
many manufacturers accelerated the speed with
which they launched new 4G smartphones in order
to grab the crucial opportunities.
• CHINA’S CONSUMER ELECTRONICS MARKET GROWTH
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
Meanwhile, retail prices of 3G smartphones
declined due to the numerous launches of 4G
smartphones, which also stimulated retail volume
sales of total smartphones, as 3G smartphones
became more affordable. The issuance of 4G
licenses continues affecting the tendency of
related industries and keeps the potential of
the smartphone market in China.
• CHINA’S CONSUMER ELECTRONICS MARKET GROWTH
China has become
the world’s largest
consumer
electronic market.
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
Sony and Panasonic are two famous foreign
manufactures that have already entered the
market in China, but they have since become
much more insignificant. Statistics show that
their market share only reach 30% of Samsung
in China in 2014. During the period in 2013 that
Chinas economy had endured deceleration, the
consumer electronics industry was inflicted quite
heavy loss, except for tablets, smartphones and
LCD TVs. However, the market segmentation of
both enterprises put great emphasis on those
products whose retail volume growth continued
decreasing because of the impact of the macro-
atmosphere. The failure of PSV was just a start of
Sony’s depression. Though it was know that Sony
is excellent at innovation of technology and new
products, it had to choose to give up expansion
in Chinas market. And Panasonic has stopped
producing and selling TVs for the Chinese market,
according to reports from Japan. Panasonic is
reportedly also reviewing the future of its TV
business in the US market.
• GLOBAL BRANDS IN CHINA’S MARKET
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
Despitethedepressionofthesharesoftraditional
electronic products, the dynamic growth of
tablets and smartphones was mainly driven
by the continuous shift from feature phones to
smartphones, as well as product upgrades from
existing smartphone consumers.
The accelerating growth of LCD TVs in 2013 was
boosted by the closure of the policy of providing
subsidies for energy-efficient products. This
policy went into effect in mid-2012 and ended in
mid-2013, leading many consumers to upgrade
their televisions in the first half of 2013.
• GLOBAL BRANDS IN CHINA’S MARKET
Although China’s
economic slowdown
in 2015, overall
consumer electronics
continued to grow.
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
Nowadays, in China, online selling is so popular
that many manufacturers of electronics choose
to sell products on JD.com or Tmall etc., which
contributes to the diversity of the sales channel
and avoids many problems like establishing an
outlet in a rural place. Despite the relatively small
base, continuously rising disposable incomes in
rural areas, together with increasing education
and interest in consumer electronic products
has stimulated demand and continued to drive
volume sales in rural areas. Meanwhile, the
expansion and penetration of retailers such as
Suning and Gome into the rural areas has also
played an important role to boost volume sales in
ruralareas.However,urbansalesstillaccountforthe
majority of volume sales of consumer electronics
products thanks to the higher acceptance of
innovative technologies and disposable income
levels in urban areas.
• THE REVOLUTION OF DISTRIBUTION CHANNELS
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
We believe that consumer electronics market
in China is optimistic but also risky. And those
who can always survive the crisis are certain to
focus on and seek chances from the policies that
governments issued.
Inaddition,withthedevelopmentofonlineselling,
marketing strategies should be emphasized on
expanding the distribution channels. According
tothewholearticle,alltheresultswereconcluded
from related market researches and just present
a small part of this market. If you would like to
enter this field, you may require further research
on the consumer electronics market in China.
• THE REVOLUTION OF DISTRIBUTION CHANNELS
Specialist retailers
remains as core
channel despite huge
threat from Internet
retailers.
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
• KEY HIGHLIGHTS
China 2G, 3G and 4G enabled mobile devices market in 2014
2G
13.4%
3G
48.8%
4G
37.8%
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
• KEY HIGHLIGHTS
Top 5 bestselling smartphone makers in China in Q1 2015
4G
37.8%XIAOMI
14%
HUAWEI
11%
APPLE
11%
SAMSUNG
10%
VIVO
9%
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
• KEY HIGHLIGHTS
Domestic and international laptop brands in China
2013
40.7%
2013
59.3%
Domestic International Domestic International
2014
44.2%
2014
55.8%
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
ABOUT US
DaxueConsultingisamarketresearch
company dedicated to providing the
best specially tailored, high-quality,
customer-specific data in one of the
mostchallengingmarketsintheworld;
China.
We leverage our unique network
of university organizations and
professors, business associates,
industry experts and foreign and local
consultants to find the information
you need efficiently, reliably and in a
manner that addresses your specific
needs. We excel because we’re
reliable, resourceful and flexible,
everything that the Chinese market
demands.
BEIJING, CHINA
Room726,Building1,40DongZhongRoad,
Dongcheng District
SHANGHAI, CHINA
Room1701,Building1,525FangxieRoad,
Huangpu District
HONG KONG, HONG KONG ISLAND
13 Queen’s Road Central, Floor 23,
Central District
PARIS, FRANCE
Daxue Consulting, 45 Rue de Courcelles,
75008 Paris
+86 (21) 5386 0380www.daxueconsulting.com
FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM
If you like what you see, follow us!
Yes, these are clickable buttons!
© 2015 DAXUE CONSULTING
ALL RIGHTS RESERVED
CONTACT US
HONG KONG | BEIJING | SHANGHAI
www.daxueconsulting.com
dx@daxueconsulting.com
+86 (21) 5386 0380
+86 134 6658 3902
This report is the property of DaxueConsulting.
No copyrighted materials may be reproduced,
redistributed, or transferred without prior consent
from Daxue Consulting. For more information
on the app market in China, please contact us.

More Related Content

What's hot

The cosmetics and personal care market in China by Daxue consulting
The cosmetics and personal care market in China by Daxue consultingThe cosmetics and personal care market in China by Daxue consulting
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
 
The licensed sports merchandise market in China by Daxue consulting
The licensed sports merchandise market in China by Daxue consultingThe licensed sports merchandise market in China by Daxue consulting
The licensed sports merchandise market in China by Daxue consultingDaxue Consulting
 
Brand independence in China by daxue consulting
Brand independence in China by daxue consultingBrand independence in China by daxue consulting
Brand independence in China by daxue consultingDaxue Consulting
 
Adult toys market in China by daxue consulting
Adult toys market in China by daxue consultingAdult toys market in China by daxue consulting
Adult toys market in China by daxue consultingDaxue Consulting
 
Digital overview report of China by daxue consulting
Digital overview report of China by daxue consultingDigital overview report of China by daxue consulting
Digital overview report of China by daxue consultingDaxue Consulting
 
The household cleaner market in China by Daxue consulting
The household cleaner market in China by Daxue consultingThe household cleaner market in China by Daxue consulting
The household cleaner market in China by Daxue consultingMatthieu (??) David-Experton
 
The KOL market in China by daxue consulting
The KOL market in China by daxue consulting The KOL market in China by daxue consulting
The KOL market in China by daxue consulting Daxue Consulting
 
Spinning mantra pvt. ltd.
Spinning mantra pvt. ltd.Spinning mantra pvt. ltd.
Spinning mantra pvt. ltd.Bhavik Parmar
 
AI technology in china by Daxue consulting
AI technology in china by Daxue consultingAI technology in china by Daxue consulting
AI technology in china by Daxue consultingDaxue Consulting
 
The spirit market in China by Daxue consulting
The spirit market in China by Daxue consultingThe spirit market in China by Daxue consulting
The spirit market in China by Daxue consultingDaxue Consulting
 
Stay-at-home Economy Report by daxue consulting
Stay-at-home Economy Report by daxue consultingStay-at-home Economy Report by daxue consulting
Stay-at-home Economy Report by daxue consultingDaxue Consulting
 
The condiment and sauce market in China by Daxue consulting
The condiment and sauce market in China by Daxue consultingThe condiment and sauce market in China by Daxue consulting
The condiment and sauce market in China by Daxue consultingDaxue Consulting
 
Coronavirus Effect of Chinese Consumer Behavior by daxue consulting
Coronavirus Effect of Chinese Consumer Behavior by daxue consultingCoronavirus Effect of Chinese Consumer Behavior by daxue consulting
Coronavirus Effect of Chinese Consumer Behavior by daxue consultingDaxue Consulting
 
JD 618 shopping festival report by daxue consulting-JD.com
JD 618 shopping festival report by daxue consulting-JD.comJD 618 shopping festival report by daxue consulting-JD.com
JD 618 shopping festival report by daxue consulting-JD.comDaxue Consulting
 
B2C Cross-border E-commerce, China
B2C Cross-border E-commerce, ChinaB2C Cross-border E-commerce, China
B2C Cross-border E-commerce, ChinaBusiness Finland
 
Bcg cii report - one consumer, many interactions - december 2018
Bcg cii report - one consumer, many interactions - december 2018Bcg cii report - one consumer, many interactions - december 2018
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
 
Duty free consumption in China by daxue consulting
Duty free consumption in China by daxue consultingDuty free consumption in China by daxue consulting
Duty free consumption in China by daxue consultingDaxue Consulting
 
Industry Report: Consumer electronics
Industry Report: Consumer electronicsIndustry Report: Consumer electronics
Industry Report: Consumer electronicsEuler Hermes
 
Five Trends Transforming China's Consumer Economy
Five Trends Transforming China's Consumer EconomyFive Trends Transforming China's Consumer Economy
Five Trends Transforming China's Consumer EconomyBoston Consulting Group
 

What's hot (19)

The cosmetics and personal care market in China by Daxue consulting
The cosmetics and personal care market in China by Daxue consultingThe cosmetics and personal care market in China by Daxue consulting
The cosmetics and personal care market in China by Daxue consulting
 
The licensed sports merchandise market in China by Daxue consulting
The licensed sports merchandise market in China by Daxue consultingThe licensed sports merchandise market in China by Daxue consulting
The licensed sports merchandise market in China by Daxue consulting
 
Brand independence in China by daxue consulting
Brand independence in China by daxue consultingBrand independence in China by daxue consulting
Brand independence in China by daxue consulting
 
Adult toys market in China by daxue consulting
Adult toys market in China by daxue consultingAdult toys market in China by daxue consulting
Adult toys market in China by daxue consulting
 
Digital overview report of China by daxue consulting
Digital overview report of China by daxue consultingDigital overview report of China by daxue consulting
Digital overview report of China by daxue consulting
 
The household cleaner market in China by Daxue consulting
The household cleaner market in China by Daxue consultingThe household cleaner market in China by Daxue consulting
The household cleaner market in China by Daxue consulting
 
The KOL market in China by daxue consulting
The KOL market in China by daxue consulting The KOL market in China by daxue consulting
The KOL market in China by daxue consulting
 
Spinning mantra pvt. ltd.
Spinning mantra pvt. ltd.Spinning mantra pvt. ltd.
Spinning mantra pvt. ltd.
 
AI technology in china by Daxue consulting
AI technology in china by Daxue consultingAI technology in china by Daxue consulting
AI technology in china by Daxue consulting
 
The spirit market in China by Daxue consulting
The spirit market in China by Daxue consultingThe spirit market in China by Daxue consulting
The spirit market in China by Daxue consulting
 
Stay-at-home Economy Report by daxue consulting
Stay-at-home Economy Report by daxue consultingStay-at-home Economy Report by daxue consulting
Stay-at-home Economy Report by daxue consulting
 
The condiment and sauce market in China by Daxue consulting
The condiment and sauce market in China by Daxue consultingThe condiment and sauce market in China by Daxue consulting
The condiment and sauce market in China by Daxue consulting
 
Coronavirus Effect of Chinese Consumer Behavior by daxue consulting
Coronavirus Effect of Chinese Consumer Behavior by daxue consultingCoronavirus Effect of Chinese Consumer Behavior by daxue consulting
Coronavirus Effect of Chinese Consumer Behavior by daxue consulting
 
JD 618 shopping festival report by daxue consulting-JD.com
JD 618 shopping festival report by daxue consulting-JD.comJD 618 shopping festival report by daxue consulting-JD.com
JD 618 shopping festival report by daxue consulting-JD.com
 
B2C Cross-border E-commerce, China
B2C Cross-border E-commerce, ChinaB2C Cross-border E-commerce, China
B2C Cross-border E-commerce, China
 
Bcg cii report - one consumer, many interactions - december 2018
Bcg cii report - one consumer, many interactions - december 2018Bcg cii report - one consumer, many interactions - december 2018
Bcg cii report - one consumer, many interactions - december 2018
 
Duty free consumption in China by daxue consulting
Duty free consumption in China by daxue consultingDuty free consumption in China by daxue consulting
Duty free consumption in China by daxue consulting
 
Industry Report: Consumer electronics
Industry Report: Consumer electronicsIndustry Report: Consumer electronics
Industry Report: Consumer electronics
 
Five Trends Transforming China's Consumer Economy
Five Trends Transforming China's Consumer EconomyFive Trends Transforming China's Consumer Economy
Five Trends Transforming China's Consumer Economy
 

Viewers also liked

Innovation is everywhere - Shenzhen (China) startup ecosystem (2014)
Innovation is everywhere - Shenzhen (China) startup ecosystem (2014)Innovation is everywhere - Shenzhen (China) startup ecosystem (2014)
Innovation is everywhere - Shenzhen (China) startup ecosystem (2014)Innovation is Everywhere
 
The Future of High-Tech In China
The Future of High-Tech In ChinaThe Future of High-Tech In China
The Future of High-Tech In ChinaDaxue Consulting
 
China's Startup Culture 2015
China's Startup Culture 2015China's Startup Culture 2015
China's Startup Culture 2015Allegravita
 
Chinaccelerator 10x10 Spring 2014 Shanghai
Chinaccelerator 10x10 Spring 2014 ShanghaiChinaccelerator 10x10 Spring 2014 Shanghai
Chinaccelerator 10x10 Spring 2014 ShanghaiChinaccelerator
 
Silicon Valley Bank Solar Industry Report
Silicon Valley Bank Solar Industry ReportSilicon Valley Bank Solar Industry Report
Silicon Valley Bank Solar Industry ReportSilicon Valley Bank
 
Startup Ecosystem in Shanghai
Startup Ecosystem in ShanghaiStartup Ecosystem in Shanghai
Startup Ecosystem in ShanghaiFrank Fang Kuo Yu
 
Technopreneurship and the Early Stage Ecosystem in China in 2013
Technopreneurship and the Early Stage Ecosystem in China in 2013Technopreneurship and the Early Stage Ecosystem in China in 2013
Technopreneurship and the Early Stage Ecosystem in China in 2013Chris Evdemon
 
The China Startup Report
The China Startup Report The China Startup Report
The China Startup Report Bowei Gai
 
128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
 
Opportunities in China's Startup Ecosystem
Opportunities in China's Startup EcosystemOpportunities in China's Startup Ecosystem
Opportunities in China's Startup EcosystemZhenFund
 
China's Entrepreneurship Ecosystem
China's Entrepreneurship EcosystemChina's Entrepreneurship Ecosystem
China's Entrepreneurship EcosystemZhenFund
 

Viewers also liked (14)

Innovation is everywhere - Shenzhen (China) startup ecosystem (2014)
Innovation is everywhere - Shenzhen (China) startup ecosystem (2014)Innovation is everywhere - Shenzhen (China) startup ecosystem (2014)
Innovation is everywhere - Shenzhen (China) startup ecosystem (2014)
 
The Future of High-Tech In China
The Future of High-Tech In ChinaThe Future of High-Tech In China
The Future of High-Tech In China
 
China's Startup Culture 2015
China's Startup Culture 2015China's Startup Culture 2015
China's Startup Culture 2015
 
Chinaccelerator 10x10 Spring 2014 Shanghai
Chinaccelerator 10x10 Spring 2014 ShanghaiChinaccelerator 10x10 Spring 2014 Shanghai
Chinaccelerator 10x10 Spring 2014 Shanghai
 
Startup In China
Startup In ChinaStartup In China
Startup In China
 
Silicon Valley Bank Solar Industry Report
Silicon Valley Bank Solar Industry ReportSilicon Valley Bank Solar Industry Report
Silicon Valley Bank Solar Industry Report
 
SVB China Startup Outlook 2016
SVB China Startup Outlook 2016SVB China Startup Outlook 2016
SVB China Startup Outlook 2016
 
Startup Ecosystem in Shanghai
Startup Ecosystem in ShanghaiStartup Ecosystem in Shanghai
Startup Ecosystem in Shanghai
 
Technopreneurship and the Early Stage Ecosystem in China in 2013
Technopreneurship and the Early Stage Ecosystem in China in 2013Technopreneurship and the Early Stage Ecosystem in China in 2013
Technopreneurship and the Early Stage Ecosystem in China in 2013
 
The China Startup Report
The China Startup Report The China Startup Report
The China Startup Report
 
128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list
 
Internal and External Innovation Ecosystems in China 2.0
Internal and External Innovation Ecosystems in China 2.0Internal and External Innovation Ecosystems in China 2.0
Internal and External Innovation Ecosystems in China 2.0
 
Opportunities in China's Startup Ecosystem
Opportunities in China's Startup EcosystemOpportunities in China's Startup Ecosystem
Opportunities in China's Startup Ecosystem
 
China's Entrepreneurship Ecosystem
China's Entrepreneurship EcosystemChina's Entrepreneurship Ecosystem
China's Entrepreneurship Ecosystem
 

Similar to Consumer Electronics | Daxue Consulting

Global Telecoms - The Big Picture 2016 and Key Industry Statistics
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsGlobal Telecoms - The Big Picture 2016 and Key Industry Statistics
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsMarketResearch.com
 
18245513 videocon-television-project-report
18245513 videocon-television-project-report18245513 videocon-television-project-report
18245513 videocon-television-project-report123pallo
 
Industry analysis
Industry analysisIndustry analysis
Industry analysissnsd127
 
Digital transformation for 2020 and beyond
Digital transformation for 2020 and beyondDigital transformation for 2020 and beyond
Digital transformation for 2020 and beyondSarhan, Ahmed
 
B Plan On Consumer Electronics
B Plan On Consumer ElectronicsB Plan On Consumer Electronics
B Plan On Consumer ElectronicsAshish Bansal
 
Digital Industrialization 2016 - Beyond Pilot projects
Digital Industrialization 2016 - Beyond Pilot projectsDigital Industrialization 2016 - Beyond Pilot projects
Digital Industrialization 2016 - Beyond Pilot projectsSolutions IT et Business
 
Digital industrialization 2016 - International version
Digital industrialization 2016 - International versionDigital industrialization 2016 - International version
Digital industrialization 2016 - International versionLucile HYON-LE GOURRIEREC
 
A study of consumer durable market
A study of consumer durable market A study of consumer durable market
A study of consumer durable market SHIVANISINGH483492
 
Project on Vodafone Strategies
Project on Vodafone StrategiesProject on Vodafone Strategies
Project on Vodafone StrategiesDevansh Aggarwal
 
Wireless at a Crossroads
Wireless at a CrossroadsWireless at a Crossroads
Wireless at a CrossroadsCognizant
 
Mobile industry ppt in India
Mobile industry ppt in IndiaMobile industry ppt in India
Mobile industry ppt in IndiaTarun Nellutla
 
Tim meeting with investors - january 2015
Tim   meeting with investors - january 2015Tim   meeting with investors - january 2015
Tim meeting with investors - january 2015TIM RI
 
Social, Mobile & Analytics. The new frontiers in Marketing
Social, Mobile & Analytics. The new frontiers in MarketingSocial, Mobile & Analytics. The new frontiers in Marketing
Social, Mobile & Analytics. The new frontiers in MarketingYING LUI ALAN SIU
 

Similar to Consumer Electronics | Daxue Consulting (20)

W33August2014
W33August2014W33August2014
W33August2014
 
Global Telecoms - The Big Picture 2016 and Key Industry Statistics
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsGlobal Telecoms - The Big Picture 2016 and Key Industry Statistics
Global Telecoms - The Big Picture 2016 and Key Industry Statistics
 
Protecting data revenues
Protecting data revenuesProtecting data revenues
Protecting data revenues
 
Protecting data revenues
Protecting data revenuesProtecting data revenues
Protecting data revenues
 
18245513 videocon-television-project-report
18245513 videocon-television-project-report18245513 videocon-television-project-report
18245513 videocon-television-project-report
 
Industry analysis
Industry analysisIndustry analysis
Industry analysis
 
Digital transformation for 2020 and beyond
Digital transformation for 2020 and beyondDigital transformation for 2020 and beyond
Digital transformation for 2020 and beyond
 
B Plan On Consumer Electronics
B Plan On Consumer ElectronicsB Plan On Consumer Electronics
B Plan On Consumer Electronics
 
Digital Industrialization 2016 - Beyond Pilot projects
Digital Industrialization 2016 - Beyond Pilot projectsDigital Industrialization 2016 - Beyond Pilot projects
Digital Industrialization 2016 - Beyond Pilot projects
 
Digital industrialization 2016 - International version
Digital industrialization 2016 - International versionDigital industrialization 2016 - International version
Digital industrialization 2016 - International version
 
A study of consumer durable market
A study of consumer durable market A study of consumer durable market
A study of consumer durable market
 
Project on Vodafone Strategies
Project on Vodafone StrategiesProject on Vodafone Strategies
Project on Vodafone Strategies
 
Wireless at a Crossroads
Wireless at a CrossroadsWireless at a Crossroads
Wireless at a Crossroads
 
Mobile industry ppt in India
Mobile industry ppt in IndiaMobile industry ppt in India
Mobile industry ppt in India
 
CHALLENGES.pptx
CHALLENGES.pptxCHALLENGES.pptx
CHALLENGES.pptx
 
CHALLENGES.pptx
CHALLENGES.pptxCHALLENGES.pptx
CHALLENGES.pptx
 
MSc Degree Presentation
MSc Degree PresentationMSc Degree Presentation
MSc Degree Presentation
 
2009 china microwaves strategy
2009 china microwaves strategy2009 china microwaves strategy
2009 china microwaves strategy
 
Tim meeting with investors - january 2015
Tim   meeting with investors - january 2015Tim   meeting with investors - january 2015
Tim meeting with investors - january 2015
 
Social, Mobile & Analytics. The new frontiers in Marketing
Social, Mobile & Analytics. The new frontiers in MarketingSocial, Mobile & Analytics. The new frontiers in Marketing
Social, Mobile & Analytics. The new frontiers in Marketing
 

More from Daxue Consulting

ASEAN x China business relations (1).pdf
ASEAN x China business relations (1).pdfASEAN x China business relations (1).pdf
ASEAN x China business relations (1).pdfDaxue Consulting
 
500for500 Most Innovative MNC Award by daxue consulting and AYO
500for500 Most Innovative MNC Award by daxue consulting and AYO500for500 Most Innovative MNC Award by daxue consulting and AYO
500for500 Most Innovative MNC Award by daxue consulting and AYODaxue Consulting
 
Guide to Double Eleven 2022 by daxue consulting
Guide to Double Eleven 2022 by daxue consultingGuide to Double Eleven 2022 by daxue consulting
Guide to Double Eleven 2022 by daxue consultingDaxue Consulting
 
China metaverse report by daxue consulting and ayo consulting
China metaverse report by daxue consulting and ayo consultingChina metaverse report by daxue consulting and ayo consulting
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
 
China's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X SopexaChina's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X SopexaDaxue Consulting
 
South Korean Food and Beverage Market Report by daxue consulting
South Korean Food and Beverage Market Report by daxue consultingSouth Korean Food and Beverage Market Report by daxue consulting
South Korean Food and Beverage Market Report by daxue consultingDaxue Consulting
 
Zero-COVID Impact on Chinese Consumption Report by daxue consulting
Zero-COVID Impact on Chinese Consumption Report by daxue consultingZero-COVID Impact on Chinese Consumption Report by daxue consulting
Zero-COVID Impact on Chinese Consumption Report by daxue consultingDaxue Consulting
 
Green Guilt Report: Sustainable Consumption in China by daxue consulting
Green Guilt Report: Sustainable Consumption in China by daxue consultingGreen Guilt Report: Sustainable Consumption in China by daxue consulting
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
 
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consulting
China Chic  - The Emergence of Chinese Luxury Brands Report by daxue consultingChina Chic  - The Emergence of Chinese Luxury Brands Report by daxue consulting
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consultingDaxue Consulting
 
The youth sports market in china by daxue consulting
The youth sports market in china by daxue consultingThe youth sports market in china by daxue consulting
The youth sports market in china by daxue consultingDaxue Consulting
 
Insurance valuation in china by daxue consulting
Insurance valuation in china by daxue consultingInsurance valuation in china by daxue consulting
Insurance valuation in china by daxue consultingDaxue Consulting
 
Insurance claim settlement in china by daxue consulting
Insurance claim settlement in china by daxue consultingInsurance claim settlement in china by daxue consulting
Insurance claim settlement in china by daxue consultingDaxue Consulting
 
China travel retail market report by daxue consulting
China travel retail market report by daxue consultingChina travel retail market report by daxue consulting
China travel retail market report by daxue consultingDaxue Consulting
 
Crowdfunding market in china report by daxue consulting & Jiaotong university
Crowdfunding market in china report by daxue consulting & Jiaotong universityCrowdfunding market in china report by daxue consulting & Jiaotong university
Crowdfunding market in china report by daxue consulting & Jiaotong universityDaxue Consulting
 
Product liability insurance in china report by daxue consulting
Product liability insurance in china report by daxue consultingProduct liability insurance in china report by daxue consulting
Product liability insurance in china report by daxue consultingDaxue Consulting
 
China wellness market white paper by daxue consulting
 China wellness market white paper by daxue consulting  China wellness market white paper by daxue consulting
China wellness market white paper by daxue consulting Daxue Consulting
 
Yin jewelry China market strategy report by Daxue consulting and Double V con...
Yin jewelry China market strategy report by Daxue consulting and Double V con...Yin jewelry China market strategy report by Daxue consulting and Double V con...
Yin jewelry China market strategy report by Daxue consulting and Double V con...Daxue Consulting
 
Neiwai China market strategy report by Daxue consulting and Double V consulting
Neiwai China market strategy report by Daxue consulting and Double V consultingNeiwai China market strategy report by Daxue consulting and Double V consulting
Neiwai China market strategy report by Daxue consulting and Double V consultingDaxue Consulting
 
Li ning China market strategy report by Daxue consulting and Double V consulting
Li ning China market strategy report by Daxue consulting and Double V consultingLi ning China market strategy report by Daxue consulting and Double V consulting
Li ning China market strategy report by Daxue consulting and Double V consultingDaxue Consulting
 
Maia active China market strategy report by Daxue consulting and Double V con...
Maia active China market strategy report by Daxue consulting and Double V con...Maia active China market strategy report by Daxue consulting and Double V con...
Maia active China market strategy report by Daxue consulting and Double V con...Daxue Consulting
 

More from Daxue Consulting (20)

ASEAN x China business relations (1).pdf
ASEAN x China business relations (1).pdfASEAN x China business relations (1).pdf
ASEAN x China business relations (1).pdf
 
500for500 Most Innovative MNC Award by daxue consulting and AYO
500for500 Most Innovative MNC Award by daxue consulting and AYO500for500 Most Innovative MNC Award by daxue consulting and AYO
500for500 Most Innovative MNC Award by daxue consulting and AYO
 
Guide to Double Eleven 2022 by daxue consulting
Guide to Double Eleven 2022 by daxue consultingGuide to Double Eleven 2022 by daxue consulting
Guide to Double Eleven 2022 by daxue consulting
 
China metaverse report by daxue consulting and ayo consulting
China metaverse report by daxue consulting and ayo consultingChina metaverse report by daxue consulting and ayo consulting
China metaverse report by daxue consulting and ayo consulting
 
China's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X SopexaChina's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X Sopexa
 
South Korean Food and Beverage Market Report by daxue consulting
South Korean Food and Beverage Market Report by daxue consultingSouth Korean Food and Beverage Market Report by daxue consulting
South Korean Food and Beverage Market Report by daxue consulting
 
Zero-COVID Impact on Chinese Consumption Report by daxue consulting
Zero-COVID Impact on Chinese Consumption Report by daxue consultingZero-COVID Impact on Chinese Consumption Report by daxue consulting
Zero-COVID Impact on Chinese Consumption Report by daxue consulting
 
Green Guilt Report: Sustainable Consumption in China by daxue consulting
Green Guilt Report: Sustainable Consumption in China by daxue consultingGreen Guilt Report: Sustainable Consumption in China by daxue consulting
Green Guilt Report: Sustainable Consumption in China by daxue consulting
 
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consulting
China Chic  - The Emergence of Chinese Luxury Brands Report by daxue consultingChina Chic  - The Emergence of Chinese Luxury Brands Report by daxue consulting
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consulting
 
The youth sports market in china by daxue consulting
The youth sports market in china by daxue consultingThe youth sports market in china by daxue consulting
The youth sports market in china by daxue consulting
 
Insurance valuation in china by daxue consulting
Insurance valuation in china by daxue consultingInsurance valuation in china by daxue consulting
Insurance valuation in china by daxue consulting
 
Insurance claim settlement in china by daxue consulting
Insurance claim settlement in china by daxue consultingInsurance claim settlement in china by daxue consulting
Insurance claim settlement in china by daxue consulting
 
China travel retail market report by daxue consulting
China travel retail market report by daxue consultingChina travel retail market report by daxue consulting
China travel retail market report by daxue consulting
 
Crowdfunding market in china report by daxue consulting & Jiaotong university
Crowdfunding market in china report by daxue consulting & Jiaotong universityCrowdfunding market in china report by daxue consulting & Jiaotong university
Crowdfunding market in china report by daxue consulting & Jiaotong university
 
Product liability insurance in china report by daxue consulting
Product liability insurance in china report by daxue consultingProduct liability insurance in china report by daxue consulting
Product liability insurance in china report by daxue consulting
 
China wellness market white paper by daxue consulting
 China wellness market white paper by daxue consulting  China wellness market white paper by daxue consulting
China wellness market white paper by daxue consulting
 
Yin jewelry China market strategy report by Daxue consulting and Double V con...
Yin jewelry China market strategy report by Daxue consulting and Double V con...Yin jewelry China market strategy report by Daxue consulting and Double V con...
Yin jewelry China market strategy report by Daxue consulting and Double V con...
 
Neiwai China market strategy report by Daxue consulting and Double V consulting
Neiwai China market strategy report by Daxue consulting and Double V consultingNeiwai China market strategy report by Daxue consulting and Double V consulting
Neiwai China market strategy report by Daxue consulting and Double V consulting
 
Li ning China market strategy report by Daxue consulting and Double V consulting
Li ning China market strategy report by Daxue consulting and Double V consultingLi ning China market strategy report by Daxue consulting and Double V consulting
Li ning China market strategy report by Daxue consulting and Double V consulting
 
Maia active China market strategy report by Daxue consulting and Double V con...
Maia active China market strategy report by Daxue consulting and Double V con...Maia active China market strategy report by Daxue consulting and Double V con...
Maia active China market strategy report by Daxue consulting and Double V con...
 

Recently uploaded

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Recently uploaded (20)

How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

Consumer Electronics | Daxue Consulting

  • 1. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM © 2015 DAXUE CONSULTING ALL RIGHTS RESERVED CONSUMER ELECTRONICS IN CHINA DECEMBER, 2015
  • 2. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM Introduction 1. China’s Consumer Electronics Market Growth 2. Global Brands In China’s Market 3. The Revolution Of Distribution Channels 4. Key Highlights Table of Contents
  • 3. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM Introduction This report is aimed at introducing the present China consumer electronics market through the examples of some famous manufacturers in this field. Highlighting the point of view that a comprehensive market analysis of consumer electronics in China is of priority to the whole process of market entry.
  • 4. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM It is quite unique that policies and regulations that the government promulgated play a critical role in the development of the consumer electronics market in China. This market rose to prominence after the liberalization of the economy under the national strategic policy of accelerating the “informatisation” of its industrial development.As of 2011, China is the world’s largest market for personal computers. Since China became the largest consumer electronic market instead of US, it is reported that approximately 1/3 of global consumer electronic sales happen in China. And in 2013, the Chinese government issued 4G licenses to threemajorChinesetelecom operators, namely China Mobile, Chine Telecom and China Unicom, marking the beginning of a new era in China’s high-speed mobile network. This significant move had brought rocketing retail volume sales growth of 4G smartphones, so that many manufacturers accelerated the speed with which they launched new 4G smartphones in order to grab the crucial opportunities. • CHINA’S CONSUMER ELECTRONICS MARKET GROWTH
  • 5. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM Meanwhile, retail prices of 3G smartphones declined due to the numerous launches of 4G smartphones, which also stimulated retail volume sales of total smartphones, as 3G smartphones became more affordable. The issuance of 4G licenses continues affecting the tendency of related industries and keeps the potential of the smartphone market in China. • CHINA’S CONSUMER ELECTRONICS MARKET GROWTH China has become the world’s largest consumer electronic market.
  • 6. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM Sony and Panasonic are two famous foreign manufactures that have already entered the market in China, but they have since become much more insignificant. Statistics show that their market share only reach 30% of Samsung in China in 2014. During the period in 2013 that Chinas economy had endured deceleration, the consumer electronics industry was inflicted quite heavy loss, except for tablets, smartphones and LCD TVs. However, the market segmentation of both enterprises put great emphasis on those products whose retail volume growth continued decreasing because of the impact of the macro- atmosphere. The failure of PSV was just a start of Sony’s depression. Though it was know that Sony is excellent at innovation of technology and new products, it had to choose to give up expansion in Chinas market. And Panasonic has stopped producing and selling TVs for the Chinese market, according to reports from Japan. Panasonic is reportedly also reviewing the future of its TV business in the US market. • GLOBAL BRANDS IN CHINA’S MARKET
  • 7. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM Despitethedepressionofthesharesoftraditional electronic products, the dynamic growth of tablets and smartphones was mainly driven by the continuous shift from feature phones to smartphones, as well as product upgrades from existing smartphone consumers. The accelerating growth of LCD TVs in 2013 was boosted by the closure of the policy of providing subsidies for energy-efficient products. This policy went into effect in mid-2012 and ended in mid-2013, leading many consumers to upgrade their televisions in the first half of 2013. • GLOBAL BRANDS IN CHINA’S MARKET Although China’s economic slowdown in 2015, overall consumer electronics continued to grow.
  • 8. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM Nowadays, in China, online selling is so popular that many manufacturers of electronics choose to sell products on JD.com or Tmall etc., which contributes to the diversity of the sales channel and avoids many problems like establishing an outlet in a rural place. Despite the relatively small base, continuously rising disposable incomes in rural areas, together with increasing education and interest in consumer electronic products has stimulated demand and continued to drive volume sales in rural areas. Meanwhile, the expansion and penetration of retailers such as Suning and Gome into the rural areas has also played an important role to boost volume sales in ruralareas.However,urbansalesstillaccountforthe majority of volume sales of consumer electronics products thanks to the higher acceptance of innovative technologies and disposable income levels in urban areas. • THE REVOLUTION OF DISTRIBUTION CHANNELS
  • 9. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM We believe that consumer electronics market in China is optimistic but also risky. And those who can always survive the crisis are certain to focus on and seek chances from the policies that governments issued. Inaddition,withthedevelopmentofonlineselling, marketing strategies should be emphasized on expanding the distribution channels. According tothewholearticle,alltheresultswereconcluded from related market researches and just present a small part of this market. If you would like to enter this field, you may require further research on the consumer electronics market in China. • THE REVOLUTION OF DISTRIBUTION CHANNELS Specialist retailers remains as core channel despite huge threat from Internet retailers.
  • 10. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM • KEY HIGHLIGHTS China 2G, 3G and 4G enabled mobile devices market in 2014 2G 13.4% 3G 48.8% 4G 37.8%
  • 11. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM • KEY HIGHLIGHTS Top 5 bestselling smartphone makers in China in Q1 2015 4G 37.8%XIAOMI 14% HUAWEI 11% APPLE 11% SAMSUNG 10% VIVO 9%
  • 12. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM • KEY HIGHLIGHTS Domestic and international laptop brands in China 2013 40.7% 2013 59.3% Domestic International Domestic International 2014 44.2% 2014 55.8%
  • 13. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM ABOUT US DaxueConsultingisamarketresearch company dedicated to providing the best specially tailored, high-quality, customer-specific data in one of the mostchallengingmarketsintheworld; China. We leverage our unique network of university organizations and professors, business associates, industry experts and foreign and local consultants to find the information you need efficiently, reliably and in a manner that addresses your specific needs. We excel because we’re reliable, resourceful and flexible, everything that the Chinese market demands. BEIJING, CHINA Room726,Building1,40DongZhongRoad, Dongcheng District SHANGHAI, CHINA Room1701,Building1,525FangxieRoad, Huangpu District HONG KONG, HONG KONG ISLAND 13 Queen’s Road Central, Floor 23, Central District PARIS, FRANCE Daxue Consulting, 45 Rue de Courcelles, 75008 Paris
  • 14. +86 (21) 5386 0380www.daxueconsulting.com FOR MORE INFORMATION ON THE INDUSTRY FEATURED IN THIS REPORT, PLEASE CONTACT DX@DAXUECONSULTING.COM If you like what you see, follow us! Yes, these are clickable buttons!
  • 15. © 2015 DAXUE CONSULTING ALL RIGHTS RESERVED CONTACT US HONG KONG | BEIJING | SHANGHAI www.daxueconsulting.com dx@daxueconsulting.com +86 (21) 5386 0380 +86 134 6658 3902 This report is the property of DaxueConsulting. No copyrighted materials may be reproduced, redistributed, or transferred without prior consent from Daxue Consulting. For more information on the app market in China, please contact us.