6. 1. Content Audit
List + evaluate
every single element
100+ elements for PDP
Decide:
● KEEP
● CHANGE
● KICK
Prioritize
all elements which should go
on the page
15. Content is king
Content Prioirity is key
Start designing mobile first
to avoid layout issues
Work towards Content parity *:
“let’s hide this on mobile” is not
the right way
Give users what they ask for independent of the device they are
using
* http://bradfrostweb.com/blog/mobile/content-parity/
23. What we did in detail
Blog posts
Newsletters
User surveys
Sneak
Previews for
Top Seller
Inhouse
Usability Tests
onUsability
the existing
Tests
platform
External
Usability
Tests*
Usability tests
on the existing
platform
Alpha & Beta
with feedback
forms
*at Usability Fix YOU IS NOW ImmboilienScout 24
24.
25.
26.
27. Das neue Schaufenster ist
viiiiiiiiel zu groooooß!
Da muss man ja viel
zu viel rumscrollen.
Hilfe! Die Produkte
da oben erschlagen
einen ja total!!!!!!!!
36. A relaunch is too big for a side project
Regular
Design
Reviews
CS
Workshops
Collect
requirements
and input
Get project
Ambassadors
Internal
Alpha
Relaunch
Roadshow
Internal user
tests &
feedback
Launch
Party :)